Business development in Aurland
How jobs have changed, where the municipality is exposed, and which industries are related to its strengths. The figures show relationships, not recommendations. Back to Aurland
Change in jobs 2020–2025
The number of jobs in Aurland changed by +108 (+11.7%) from 2020 to 2025, against +8.7% in Norway. The table splits the change in three parts.
| Part | Jobs | What it means |
|---|---|---|
| National growth | +81 | If every industry in the municipality had grown like jobs in Norway (+8.7%). |
| Industry mix | +37 | Added or lost because the municipality has many jobs in industries growing faster or slower than Norway. |
| Local conditions | −10 | The rest: the industries did better or worse here than the same industries in Norway. |
| Total change | +108 | From 927 to 1,035 jobs in the industries included. |
Industries that did better here than in Norway
| Industry (SN2007) | Change | Growth here | Growth in Norway |
|---|---|---|---|
| Overnattingsvirksomhet 55 | +100 | +105% | +46% |
| Landtransport og rørtransport 49 | +25 | +147% | +8% |
| Lagring og andre tjenester tilknyttet transport 52 | +15 | +214% | +19% |
| Jordbruk og tjenester tilknyttet jordbruk, jakt og viltstell 01 | +11 | +24% | −3% |
| Helsetjenester 86 | +15 | +48% | +13% |
Industries that did worse here than in Norway
| Industry (SN2007) | Change | Growth here | Growth in Norway |
|---|---|---|---|
| Reisebyrå- og reisearrangørvirksomhet og tilknyttede tjenester 79 | −17 | −24% | +33% |
| Sosiale omsorgstjenester uten botilbud 88 | −25 | −32% | +2% |
| Pleie- og omsorgstjenester i institusjon 87 | −16 | −16% | +6% |
| Anleggsvirksomhet 42 | −13 | −65% | +10% |
| Produksjon av drikkevarer 11 | −8 | −100% | +12% |
Employed persons by workplace and industry (SN2007, 2-digit), 4th quarter (SSB 13470). The tables are sorted by local conditions: the change beyond what national growth and the industry mix explain. 2 industries without figures in both years are left out.
How dependent is the municipality on a few industries?
- Share of jobs in the three largest industries
- 35%
- Median in the municipality group: 32%
- Industries with jobs
- 36
- Concentration (HHI, 0–10,000)
- 735
- Median in the municipality group: 662
Jobs are spread over industries about as in similar municipalities.
The largest company we follow with its business address in the municipality has 364 employees in the whole company: Norway's Best AS.
HHI is the sum of squared shares: a higher number means jobs are concentrated in fewer industries. Employees count the whole company, not only jobs in the municipality.
Strengths and related industries
The municipality has a larger share of jobs than Norway in: Jordbruk og tjenester tilknyttet jordbruk, jakt og viltstell, Bryting og bergverksdrift ellers, Elektrisitets-, gass-, damp- og varmtvannsforsyning, Landtransport og rørtransport, Lagring og andre tjenester tilknyttet transport, Overnattingsvirksomhet, Reisebyrå- og reisearrangørvirksomhet og tilknyttede tjenester, Tjenester tilknyttet eiendomsdrift. and 1 more.
| Industry (SN2007) | Closeness to the municipality's strengths | Most related to |
|---|---|---|
| Sosiale omsorgstjenester uten botilbud 88 | 24% | Jordbruk og tjenester tilknyttet jordbruk, jakt og viltstell, Pleie- og omsorgstjenester i institusjon, Landtransport og rørtransport |
| Spesialisert bygge- og anleggsvirksomhet 43 | 23% | Jordbruk og tjenester tilknyttet jordbruk, jakt og viltstell, Pleie- og omsorgstjenester i institusjon, Landtransport og rørtransport |
| Fiske, fangst og akvakultur 03 | 23% | Overnattingsvirksomhet, Pleie- og omsorgstjenester i institusjon, Jordbruk og tjenester tilknyttet jordbruk, jakt og viltstell |
| Produksjon av nærings- og nytelsesmidler 10 | 22% | Overnattingsvirksomhet, Landtransport og rørtransport, Jordbruk og tjenester tilknyttet jordbruk, jakt og viltstell |
| Undervisning 85 | 22% | Pleie- og omsorgstjenester i institusjon, Jordbruk og tjenester tilknyttet jordbruk, jakt og viltstell, Landtransport og rørtransport |
Related industries often appear together with the municipality's strengths in other municipalities, are not a strength here, and grow in Norway. Closeness shows how much of what usually comes with the industry the municipality already has. It is a starting point for questions, not a recommendation.
The companies driving growth
- Norway's Best AS +67 MNOK in revenue in 2025 (+15%)
- Flåmsbrygga Hotell AS +39 MNOK in revenue in 2025 (+39%)
- Saga Souvenir AS +13 MNOK in revenue in 2025 (+13%)
- Gudvangen Utvikling AS +6 MNOK in revenue in 2025 (+27%)
- Brødrene Sønnerheim AS +4 MNOK in revenue in 2025 (+12%)
Companies in the sectors we follow, with their business address in the municipality, sorted by the increase in revenue from the year before (NOK accounts only).
Indications based on open data. Not advice. Methodology
Source: Statistics Norway (SSB), table 13470. CC BY 4.0. Company figures: our calculations from annual accounts (Brønnøysund Register Centre).