HARALDSEN AUTO AS
Score · fiscal year 2025
56of 100
How to read this: the company is ahead of 64 % of companies in the Morning class Small in the same sector in 2025. What does this mean?
Rank in the Morning class Small: 81 of 225 · What are Morning company classes?
Place in the whole sector: 537 of 1,495 · Annen tjenesteyting
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 41 and solidity 83 out of 100 among companies in the Morning class Small in the same sector in 2025. Methodology
Against the sector
HARALDSEN AUTO AS is 6 points above the median for companies in the Morning class Small in the same sector in 2025.
Median score 50 among 225 companies.
Against companies in the Morning class Small in the same sector in 2025: operating margin 4.7% (median 6.0%) and equity ratio 58.1% (median 32.1%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 34 MNOK | 16 MNOK |
| Operating margin | 4.7% | 6.0% |
| Profit margin | 4.5% | 5.9% |
| Return on assets | 10.9% | 16.0% |
| Equity ratio | 58.1% | 32.1% |
| Debt-to-equity | 0.72 | 1.96 |
| Current ratio | 1.30 | 1.33 |
| Revenue growth | 3.2% | 5.4% |
| Revenue per employee | 2.83 MNOK | 1.57 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 56, HARALDSEN AUTO AS does better than 64% of companies in the Morning class Small in the same sector (225 companies) in 2025.
Score 2023–2025
- HARALDSEN AUTO AS
- Median: companies in the Morning class Small in the same sector
HARALDSEN AUTO AS has a score of 56 for 2025, rank 537 of 1,495 in the sector.
Strongest: Solidity: percentile 83 against peers, equity ratio 58.1% against a median of 32.1%. Consistency: percentile 62 against peers.
No area is clearly below its peers.
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
HARALDSEN AUTO AS had an operating margin of 4.7% and an equity ratio of 58.1% in 2025, and ranks 537 of 1,495 in Annen tjenesteyting.
From 2024 to 2025: the equity ratio fell from 68.5% to 58.1% and the operating margin fell from 7.2% to 4.7%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 9 MNOK and 15 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 12 MNOK |
| EV/EBIT | 8.0 | 15 MNOK |
| P/B | 1.0 | 9 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 2.3% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of −0.2%. Based on the 9 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 41 | weight 30% |
|---|---|---|
| Solidity | 83 | weight 25% |
| Liquidity | 47 | weight 15% |
| Growth | 45 | weight 15% |
| Consistency | 62 | weight 15% |
Durability: 68 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is HARALDSEN AUTO AS?
The operating margin was 4.7% in 2025, against a median of 6.0% among companies in the Morning class Small in the same sector. Return on assets was 10.9%.
How solid is HARALDSEN AUTO AS?
The equity ratio was 58.1% in 2025 (median 32.1%). Debt-to-equity was 0.72 (median 1.96).
What is the liquidity of HARALDSEN AUTO AS like?
The current ratio was 1.30 in 2025 (median 1.33).
How does HARALDSEN AUTO AS compare in Annen tjenesteyting?
HARALDSEN AUTO AS ranks 537 of 1,495 in Annen tjenesteyting for 2025. Among companies in the Morning class Small it is number 81 of 225. Revenue changed by 3.2% from the year before.
From the Central Coordinating Register
- Org. no.
- 812417312
- Legal form
- AS
- Sector
- Annen tjenesteyting (95.310)
- Morning company class
- Small
- Employees
- 12 registered 10 October 2025
- Founded
- 20 April 1971 55 years in operation
- Share capital
- 0.07 MNOK
- Business address
- Storgata 54, 2870 DOKKA (NORDRE LAND)
- Municipality
- Nordre Land rank 35 of 40 in KOSTRA group 1
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Odd Arild Ulimoen
- Chair of the board
- Christian Amdim
- Board member
- Odd Arild Ulimoen
- Auditor
- NILSONS REVISJONSKONTOR AS
- Accountant
- AS LAND REGNSKAPSSENTRAL
Source: Central Coordinating Register, fetched 1 November 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 29 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 74 | 72 | 56 | |
| Rank | 210 | 170 | 537 | |
| Operating margin | 5.8% | 7.2% | 4.7% | |
| Return on assets | 11.1% | 15.0% | 10.9% | |
| Equity ratio | 65.9% | 68.5% | 58.1% | |
| Current ratio | 3.10 | 3.16 | 1.30 | |
| Revenue growth | – | 14.0% | 3.2% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 28.9 MNOK | 32.9 MNOK | 34.0 MNOK |
| Operating profit | 1.7 MNOK | 2.4 MNOK | 1.6 MNOK |
| Profit before tax | 1.5 MNOK | 2.2 MNOK | 1.5 MNOK |
| Net profit | 1.1 MNOK | 1.7 MNOK | 1.2 MNOK |
| Financial expenses | 0.2 MNOK | 0.1 MNOK | 0.1 MNOK |
| Total assets | 15.2 MNOK | 15.7 MNOK | 15.2 MNOK |
| Current assets | 12.2 MNOK | 13.0 MNOK | 7.9 MNOK |
| Equity | 10.0 MNOK | 10.8 MNOK | 8.9 MNOK |
| Retained earnings | 9.9 MNOK | 10.7 MNOK | 8.8 MNOK |
| Total liabilities | 5.2 MNOK | 5.0 MNOK | 6.4 MNOK |
| Current liabilities | 3.9 MNOK | 4.1 MNOK | 6.0 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 29 October 2026, accounts id 7142927.
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