FEEL GOOD STORE AS
Score · fiscal year 2025
54of 100
How to read this: the company is ahead of 57 % of small companies in the same sector in 2025. What does this mean?
Rank: 16,625 of 38,671 · Handel
Profile
Lion · Leader
High profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 58 and solidity 53 out of 100 among small companies in the same sector in 2025. Methodology
Against the sector
FEEL GOOD STORE AS is 4 points above the median for small companies in the same sector in 2025.
Median score 50 among 36,111 companies.
Against small companies in the same sector in 2025: operating margin 3.7% (median 2.5%) and equity ratio 48.9% (median 38.3%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 11 MNOK | 3 MNOK |
| Operating margin | 3.7% | 2.5% |
| Profit margin | 1.5% | 2.2% |
| Return on assets | 8.2% | 4.0% |
| Equity ratio | 48.9% | 38.3% |
| Debt-to-equity | 1.04 | 0.99 |
| Current ratio | 1.93 | 1.70 |
| Revenue growth | −2.7% | 3.5% |
| Revenue per employee | 1.39 MNOK | 1.62 MNOK |
The median and “ahead of” refer to small companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 54, FEEL GOOD STORE AS does better than 57% of small companies in the same sector (36,580 companies) in 2025.
Score 2023–2025
- FEEL GOOD STORE AS
- Median: small companies in the same sector
FEEL GOOD STORE AS has a score of 54 for 2025, rank 16,625 of 38,671 in the sector.
Strongest: Consistency: percentile 62 against peers.
Weakest: Growth: percentile 35 against peers, revenue growth −2.7% against a median of 3.5%.
Worth a closer look
- What lies behind weak growth, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
FEEL GOOD STORE AS had an operating margin of 3.7% and an equity ratio of 48.9% in 2025, and ranks 16,625 of 38,671 in Handel.
From 2024 to 2025: went from a loss to a profit before tax and the equity ratio rose from 42.9% to 48.9%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 2 MNOK and 3 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 2 MNOK |
| EV/EBIT | 8.0 | 3 MNOK |
| P/B | 1.0 | 2 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 9.7% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −65.6%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 58 | weight 30% |
|---|---|---|
| Solidity | 53 | weight 25% |
| Liquidity | 55 | weight 15% |
| Growth | 35 | weight 15% |
| Consistency | 62 | weight 15% |
Durability: 48 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is FEEL GOOD STORE AS?
The operating margin was 3.7% in 2025, against a median of 2.5% among small companies in the same sector. Return on assets was 8.2%.
How solid is FEEL GOOD STORE AS?
The equity ratio was 48.9% in 2025 (median 38.3%). Debt-to-equity was 1.04 (median 0.99).
What is the liquidity of FEEL GOOD STORE AS like?
The current ratio was 1.93 in 2025 (median 1.70).
How does FEEL GOOD STORE AS compare in Handel?
FEEL GOOD STORE AS ranks 16,625 of 38,671 in Handel for 2025. Among companies of the same size (small companies) it ranks 15,597 of 36,580. Revenue changed by −2.7% from the year before.
From the Central Coordinating Register
- Org. no.
- 911711982
- Legal form
- AS
- Sector
- Handel (47.710)
- Size tier
- small
- Employees
- 8 registered 10 April 2026
- Founded
- 1 March 2013 13 years in operation
- Share capital
- 0.38 MNOK
- Business address
- Storgata 18, 9300 FINNSNES (SENJA)
- Municipality
- Senja rank 3–9 of 13 in KOSTRA group 8
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Britt Harland
- Chair of the board
- Britt Harland
- Board member
- Elsa Saghaug
- Board member
- Bjørn Jørgensen
- Board member
- Amalie Oda Harland
- Board member
- Ingrid Kathrine Hemmingsen
- Auditor
- CEDRA NORGE AS
- Accountant
- KELMER AS
Source: Central Coordinating Register, fetched 25 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 46 | 44 | 54 | |
| Rank | 19,620 | 23,067 | 16,625 | |
| Operating margin | −0.2% | 1.7% | 3.7% | |
| Return on assets | −0.5% | 3.8% | 8.2% | |
| Equity ratio | 42.3% | 42.9% | 48.9% | |
| Current ratio | 1.67 | 1.71 | 1.93 | |
| Revenue growth | – | −17.5% | −2.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 13.8 MNOK | 11.4 MNOK | 11.1 MNOK |
| Operating profit | 0.0 MNOK | 0.2 MNOK | 0.4 MNOK |
| Profit before tax | −0.3 MNOK | 0.0 MNOK | 0.2 MNOK |
| Net profit | −0.3 MNOK | 0.0 MNOK | 0.2 MNOK |
| Financial expenses | 0.3 MNOK | 0.2 MNOK | 0.2 MNOK |
| Total assets | 5.5 MNOK | 5.3 MNOK | 5.0 MNOK |
| Current assets | 5.3 MNOK | 5.2 MNOK | 4.9 MNOK |
| Equity | 2.3 MNOK | 2.3 MNOK | 2.5 MNOK |
| Retained earnings | 1.9 MNOK | 1.9 MNOK | 2.1 MNOK |
| Total liabilities | 3.2 MNOK | 3.1 MNOK | 2.6 MNOK |
| Current liabilities | 3.2 MNOK | 3.1 MNOK | 2.6 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 6454655.
Further
Similar companies
- OLJELEVERANDØREN HOLDING AS index 54, rank 16,620 · compare
- DS BERGEN AS index 54, rank 16,621 · compare
- GUABAO AS index 54, rank 16,622 · compare
- ÅKRAFJORDTUNET HOLDING AS index 54, rank 16,623 · compare
- HAGENS PARFYMERI AS index 54, rank 16,626 · compare