Motor Forum AS
Score · fiscal year 2025
28of 100
How to read this: the company is ahead of 12 % of companies in the Morning class Medium in the same sector in 2025. What does this mean?
Rank in the Morning class Medium: 3,279 of 3,711 · What are Morning company classes?
Place in the whole sector: 19,385 of 22,952 · Handel
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 19 and solidity 39 out of 100 among companies in the Morning class Medium in the same sector in 2025. Methodology
Against the sector
Motor Forum AS is 22 points below the median for companies in the Morning class Medium in the same sector in 2025.
Median score 50 among 3,711 companies.
Against companies in the Morning class Medium in the same sector in 2025: operating margin 0.6% (median 3.0%) and equity ratio 24.9% (median 30.0%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 103 MNOK | 93 MNOK |
| Operating margin | 0.6% | 3.0% |
| Profit margin | 0.2% | 2.8% |
| Return on assets | 2.0% | 11.6% |
| Equity ratio | 24.9% | 30.0% |
| Debt-to-equity | 3.01 | 2.24 |
| Current ratio | 1.15 | 1.39 |
| Revenue growth | −7.8% | 6.1% |
| Revenue per employee | 4.29 MNOK | 5.08 MNOK |
The median and “ahead of” refer to companies in the Morning class Medium in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 28, Motor Forum AS does better than 12% of companies in the Morning class Medium in the same sector (3,711 companies) in 2025.
Score 2023–2025
- Motor Forum AS
- Median: companies in the Morning class Medium in the same sector
Motor Forum AS has a score of 28 for 2025, rank 19,385 of 22,952 in the sector.
Strongest: Consistency: percentile 40 against peers.
Weakest: Growth: percentile 12 against peers, revenue growth −7.8% against a median of 6.1%. Profitability: percentile 19 against peers, operating margin 0.6% against a median of 3.0%.
Worth a closer look
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin 0.6% (median 3.0%).
- What lies behind weak growth, and will it last?
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
Motor Forum AS had an operating margin of 0.6% and an equity ratio of 24.9% in 2025, and ranks 19,385 of 22,952 in Handel.
From 2024 to 2025: went from a loss to a profit before tax and the equity ratio fell from 35.4% to 24.9%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 1 MNOK and 8 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 1 MNOK |
| EV/EBIT | 8.0 | 6 MNOK |
| P/B | 1.0 | 8 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin 0.6% (median 3.0%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 2.0% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 19 | weight 30% |
|---|---|---|
| Solidity | 39 | weight 25% |
| Liquidity | 29 | weight 15% |
| Growth | 12 | weight 15% |
| Consistency | 40 | weight 15% |
Durability: 33 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Motor Forum AS?
The operating margin was 0.6% in 2025, against a median of 3.0% among companies in the Morning class Medium in the same sector. Return on assets was 2.0%.
How solid is Motor Forum AS?
The equity ratio was 24.9% in 2025 (median 30.0%). Debt-to-equity was 3.01 (median 2.24).
What is the liquidity of Motor Forum AS like?
The current ratio was 1.15 in 2025 (median 1.39).
How does Motor Forum AS compare in Handel?
Motor Forum AS ranks 19,385 of 22,952 in Handel for 2025. Among companies in the Morning class Medium it is number 3,279 of 3,711. Revenue changed by −7.8% from the year before.
Group accounts
The company is registered as part of a group, but we have no group accounts for it. Group accounts are filed by the parent company, and open data does not say which company that is.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
We do not show the group structure, because open data does not say who owns whom.
From the Central Coordinating Register
- Org. no.
- 911907232
- Legal form
- AS · part of a group
- Sector
- Handel (47.810)
- Morning company class
- Medium
- Employees
- 24 registered 10 October 2026
- Founded
- 25 October 1984 42 years in operation
- Share capital
- 0.40 MNOK
- Business address
- Vangsvegen 91, 2317 HAMAR
- Municipality
- Hamar rank 1–5 of 13 in KOSTRA group 10
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 31 | 41 | 28 | |
| Rank | 16,072 | 14,913 | 19,385 | |
| Operating margin | 0.7% | −1.2% | 0.6% | |
| Return on assets | 2.1% | −5.7% | 2.0% | |
| Equity ratio | 24.9% | 35.4% | 24.9% | |
| Current ratio | 1.16 | 1.30 | 1.15 | |
| Revenue growth | – | 9.7% | −7.8% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 101.8 MNOK | 111.6 MNOK | 102.9 MNOK |
| Operating profit | 0.7 MNOK | −1.4 MNOK | 0.6 MNOK |
| Profit before tax | 0.3 MNOK | −1.5 MNOK | 0.2 MNOK |
| Net profit | 0.3 MNOK | −1.1 MNOK | 0.1 MNOK |
| Financial expenses | 0.4 MNOK | 0.2 MNOK | 0.5 MNOK |
| Total assets | 36.1 MNOK | 22.2 MNOK | 32.0 MNOK |
| Current assets | 31.1 MNOK | 18.0 MNOK | 27.2 MNOK |
| Equity | 9.0 MNOK | 7.8 MNOK | 8.0 MNOK |
| Retained earnings | 5.6 MNOK | 4.5 MNOK | 4.6 MNOK |
| Total liabilities | 27.1 MNOK | 14.3 MNOK | 24.0 MNOK |
| Current liabilities | 26.8 MNOK | 13.8 MNOK | 23.6 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 7111011.
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