Idea Design AS
Score · fiscal year 2024
72of 100
How to read this: the company is ahead of 88 % of companies in the Morning class Micro in the same sector in 2024. What does this mean?
Rank in the Morning class Micro: 1,337 of 11,149 · What are Morning company classes?
Place in the whole sector: 2,675 of 22,333 · Handel
Profile
Lion · Leader
High profitability, high solidity
Position against comparable companies in 2024, not a verdict on the company. Based on profitability 83 and solidity 76 out of 100 among companies in the Morning class Micro in the same sector in 2024. Methodology
Against the sector
Idea Design AS is 22 points above the median for companies in the Morning class Micro in the same sector in 2024.
Median score 50 among 11,142 companies.
Against companies in the Morning class Micro in the same sector in 2024: operating margin 11.2% (median 2.3%) and equity ratio 65.7% (median 35.1%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 9 MNOK | 4 MNOK |
| Operating margin | 11.2% | 2.3% |
| Profit margin | 10.9% | 1.9% |
| Return on assets | 28.3% | 5.6% |
| Equity ratio | 65.7% | 35.1% |
| Debt-to-equity | 0.52 | 1.22 |
| Current ratio | 2.77 | 1.76 |
| Revenue growth | 4.6% | 2.8% |
| Revenue per employee | 1.50 MNOK | 0.74 MNOK |
The median and “ahead of” refer to companies in the Morning class Micro in the same sector in 2024. The bar shows the share of companies the figure is ahead of.
With an index of 72, Idea Design AS does better than 88% of companies in the Morning class Micro in the same sector (11,149 companies) in 2024.
Score 2023–2025
- Idea Design AS
- Median: companies in the Morning class Micro in the same sector
What the numbers say
Idea Design AS had an operating margin of 11.2% and an equity ratio of 65.7% in 2024, and ranks 2,675 of 22,333 in Handel.
From 2023 to 2024: went from a loss to a profit before tax and the operating margin rose from −5.8% to 11.2%.
This text is generated automatically from the 2024 accounts.
Three simple methods
The methods give between 2 MNOK and 10 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 9 MNOK |
| EV/EBIT | 8.0 | 10 MNOK |
| P/B | 1.0 | 2 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 3.5% of the debt in 2024. The policy rate averaged 4.50 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 83 | weight 30% |
|---|---|---|
| Solidity | 76 | weight 25% |
| Liquidity | 70 | weight 15% |
| Growth | 54 | weight 15% |
| Consistency | 63 | weight 15% |
Durability: 62 (average over 2 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Idea Design AS?
The operating margin was 11.2% in 2024, against a median of 2.3% among companies in the Morning class Micro in the same sector. Return on assets was 28.3%.
How solid is Idea Design AS?
The equity ratio was 65.7% in 2024 (median 35.1%). Debt-to-equity was 0.52 (median 1.22).
What is the liquidity of Idea Design AS like?
The current ratio was 2.77 in 2024 (median 1.76).
How does Idea Design AS compare in Handel?
Idea Design AS ranks 2,675 of 22,333 in Handel for 2024. Among companies in the Morning class Micro it is number 1,337 of 11,149. Revenue changed by 4.6% from the year before.
From the Central Coordinating Register
- Org. no.
- 912328368
- Legal form
- AS
- Sector
- Handel (47.710)
- Morning company class
- Micro
- Employees
- 6 registered 10 September 2026
- Founded
- 12 August 2013 13 years in operation
- Share capital
- 0.10 MNOK
- Business address
- Løvenskiolds gate 9A, 0263 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
- Website
- www.storiesbykine.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Kine Haugen
- Chair of the board
- Kine Haugen
- Auditor
- Abc Revisjon AS
- Accountant
- Acs Finans AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 51 | 72 | 34 | |
| Rank | 10,203 | 2,675 | 17,773 | |
| Operating margin | −5.8% | 11.2% | −7.5% | |
| Return on assets | −16.9% | 28.3% | −14.8% | |
| Equity ratio | 60.5% | 65.7% | 50.2% | |
| Current ratio | 2.50 | 2.77 | 1.64 | |
| Revenue growth | – | 4.6% | −20.4% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 8.6 MNOK | 9.0 MNOK | 7.2 MNOK |
| Operating profit | −0.5 MNOK | 1.0 MNOK | −0.5 MNOK |
| Profit before tax | −0.5 MNOK | 1.0 MNOK | −0.6 MNOK |
| Net profit | −0.5 MNOK | 0.9 MNOK | −0.6 MNOK |
| Financial expenses | 0.1 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total assets | 2.8 MNOK | 3.6 MNOK | 3.6 MNOK |
| Current assets | 2.8 MNOK | 3.4 MNOK | 3.0 MNOK |
| Equity | 1.7 MNOK | 2.4 MNOK | 1.8 MNOK |
| Retained earnings | 1.4 MNOK | 2.3 MNOK | 1.7 MNOK |
| Total liabilities | 1.1 MNOK | 1.2 MNOK | 1.8 MNOK |
| Current liabilities | 1.1 MNOK | 1.2 MNOK | 1.8 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 5892157.
Further
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