BLUSH AS
Score · fiscal year 2025
40of 100
How to read this: the company is ahead of 29 % of companies in the Morning class Medium in the same sector in 2025. What does this mean?
Rank in the Morning class Medium: 2,652 of 3,712 · What are Morning company classes?
Place in the whole sector: 16,081 of 23,065 · Handel
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 10 and solidity 94 out of 100 among companies in the Morning class Medium in the same sector in 2025. Methodology
Against the sector
BLUSH AS is 10 points below the median for companies in the Morning class Medium in the same sector in 2025.
Median score 50 among 3,712 companies.
Against companies in the Morning class Medium in the same sector in 2025: operating margin −2.3% (median 3.0%) and equity ratio 73.0% (median 30.0%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 177 MNOK | 93 MNOK |
| Operating margin | −2.3% | 3.0% |
| Profit margin | −0.5% | 2.8% |
| Return on assets | −0.4% | 11.6% |
| Equity ratio | 73.0% | 30.0% |
| Debt-to-equity | 0.37 | 2.24 |
| Current ratio | 0.21 | 1.39 |
| Revenue growth | 6.0% | 6.1% |
The median and “ahead of” refer to companies in the Morning class Medium in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 40, BLUSH AS does better than 29% of companies in the Morning class Medium in the same sector (3,712 companies) in 2025.
Score 2024–2026
- BLUSH AS
- Median: companies in the Morning class Medium in the same sector
BLUSH AS has a score of 40 for 2025, rank 16,081 of 23,065 in the sector.
Strongest: Solidity: percentile 94 against peers, equity ratio 73.0% against a median of 30.0%.
Weakest: Liquidity: percentile 0 against peers, current ratio 0.21 against a median of 1.39. Profitability: percentile 10 against peers, operating margin −2.3% against a median of 3.0%.
Worth a closer look
- Consider strengthening liquidity: current liabilities are 4.9 times current assets. Based on: current ratio 0.21 (median 1.39).
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −0.5% (median 2.8%).
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin −2.3% (median 3.0%).
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
BLUSH AS had an operating margin of −2.3% and an equity ratio of 73.0% in 2025, and ranks 16,081 of 23,065 in Handel.
From 2024 to 2025: went from a profit to a loss before tax and the equity ratio rose from 61.7% to 73.0%.
This text is generated automatically from the 2025 accounts.
Three simple methods
One method gives a figure: 58 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 58 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- critical
Consider strengthening liquidity: current liabilities are 4.9 times current assets.
Based on: Current ratio 0.21 (median 1.39).
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −0.5% (median 2.8%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −2.3% (median 3.0%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 2.3% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 10 | weight 30% |
|---|---|---|
| Solidity | 94 | weight 25% |
| Liquidity | 0 | weight 15% |
| Growth | 50 | weight 15% |
| Consistency | 37 | weight 15% |
Durability: 36 (average over 2 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is BLUSH AS?
The operating margin was −2.3% in 2025, against a median of 3.0% among companies in the Morning class Medium in the same sector. Return on assets was −0.4%. The company made a loss before tax.
How solid is BLUSH AS?
The equity ratio was 73.0% in 2025 (median 30.0%). Debt-to-equity was 0.37 (median 2.24).
What is the liquidity of BLUSH AS like?
The current ratio was 0.21 in 2025 (median 1.39). Current assets did not cover current liabilities.
How does BLUSH AS compare in Handel?
BLUSH AS ranks 16,081 of 23,065 in Handel for 2025. Among companies in the Morning class Medium it is number 2,652 of 3,712. Revenue changed by 6.0% from the year before.
From the Central Coordinating Register
- Org. no.
- 913648277
- Legal form
- AS
- Sector
- Handel (47.750)
- Morning company class
- Medium
- Employees
- 0–4 (not registered)
- Founded
- 2 May 2014 12 years in operation
- Share capital
- 0.09 MNOK
- Business address
- Jernbanealleen 26, 3210 SANDEFJORD
- Municipality
- Sandefjord rank 2–7 of 10 in KOSTRA group 11
- Latest accounts filed
- 2026
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Lisa Kristin Karlsson Bruzelius
- Chair of the board
- Lisa Kristin Karlsson Bruzelius
- Board member
- Jonas Petter Sundberg
- Auditor
- VAAK REVISJON OG RÅDGIVNING AS
- Accountant
- ECONPARTNER AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2024–2026
| Key figure | 2024 | 2025 | 2026 | Trend |
|---|---|---|---|---|
| Index | 33 | 40 | 62 | |
| Rank | 17,557 | 16,081 | 51 | |
| Operating margin | −1.3% | −2.3% | 5.4% | |
| Return on assets | 6.2% | −0.4% | 20.4% | |
| Equity ratio | 61.7% | 73.0% | 96.1% | |
| Current ratio | 0.13 | 0.21 | 1.23 | |
| Revenue growth | – | 6.0% | 6.8% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2024 | 2025 | 2026 |
|---|---|---|---|
| Operating revenue | 166.7 MNOK | 176.8 MNOK | 188.8 MNOK |
| Operating profit | −2.1 MNOK | −4.0 MNOK | 10.1 MNOK |
| Profit before tax | 1.2 MNOK | −0.9 MNOK | 13.9 MNOK |
| Net profit | 1.8 MNOK | −0.7 MNOK | 9.4 MNOK |
| Financial expenses | 4.8 MNOK | 0.5 MNOK | 0.5 MNOK |
| Total assets | 95.8 MNOK | 80.1 MNOK | 70.6 MNOK |
| Current assets | 4.8 MNOK | 4.5 MNOK | 3.4 MNOK |
| Equity | 59.2 MNOK | 58.5 MNOK | 67.9 MNOK |
| Retained earnings | −19.9 MNOK | −20.5 MNOK | −11.2 MNOK |
| Total liabilities | 36.6 MNOK | 21.7 MNOK | 2.7 MNOK |
| Current liabilities | 36.6 MNOK | 21.7 MNOK | 2.7 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 6317647.
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