The Basic Shop AS
Score · fiscal year 2025
15of 100
How to read this: the company is ahead of 6 % of companies in the Morning class Micro in the same sector in 2025. What does this mean?
Rank in the Morning class Micro: 10,626 of 11,283 · What are Morning company classes?
Place in the whole sector: 21,883 of 22,942 · Handel
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 16 and solidity 0 out of 100 among companies in the Morning class Micro in the same sector in 2025. Methodology
Against the sector
The Basic Shop AS is 35 points below the median for companies in the Morning class Micro in the same sector in 2025.
Median score 50 among 11,280 companies.
Against companies in the Morning class Micro in the same sector in 2025: operating margin −5.9% (median 2.6%) and equity ratio −116.2% (median 33.5%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 9 MNOK | 4 MNOK |
| Operating margin | −5.9% | 2.6% |
| Profit margin | −9.1% | 2.1% |
| Return on assets | −18.0% | 6.2% |
| Equity ratio | −116.2% | 33.5% |
| Debt-to-equity | – | 1.25 |
| Current ratio | 0.82 | 1.74 |
| Revenue growth | −7.2% | 4.0% |
| Revenue per employee | 1.50 MNOK | 0.76 MNOK |
The median and “ahead of” refer to companies in the Morning class Micro in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 15, The Basic Shop AS does better than 6% of companies in the Morning class Micro in the same sector (11,283 companies) in 2025.
Score 2023–2025
- The Basic Shop AS
- Median: companies in the Morning class Micro in the same sector
The Basic Shop AS has a score of 15 for 2025, rank 21,883 of 22,942 in the sector.
Strongest: Consistency: percentile 29 against peers.
Weakest: Solidity: percentile 0 against peers, equity ratio −116.2% against a median of 33.5%. Liquidity: percentile 15 against peers, current ratio 0.82 against a median of 1.74.
Worth a closer look
- Equity is negative. How will it be rebuilt, and what do lenders and the auditor say about going concern? Based on: equity ratio −116.2% (median 33.5%).
- Consider strengthening liquidity: current liabilities are 1.2 times current assets. Based on: current ratio 0.82 (median 1.74).
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −9.1% (median 2.1%).
- What lies behind weak solidity, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
The Basic Shop AS had an operating margin of −5.9% and an equity ratio of −116.2% in 2025, and ranks 21,883 of 22,942 in Handel.
From 2024 to 2025: the equity ratio fell from −87.9% to −116.2% and the operating margin rose from −8.1% to −5.9%.
This text is generated automatically from the 2025 accounts.
Three simple methods
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | not meaningful |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- critical
Equity is negative. How will it be rebuilt, and what do lenders and the auditor say about going concern?
Based on: Equity ratio −116.2% (median 33.5%).
- watch
Consider strengthening liquidity: current liabilities are 1.2 times current assets.
Based on: Current ratio 0.82 (median 1.74).
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −9.1% (median 2.1%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −5.9% (median 2.6%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 4.5% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
- critical Negative equity
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 16 | weight 30% |
|---|---|---|
| Solidity | 0 | weight 25% |
| Liquidity | 15 | weight 15% |
| Growth | 25 | weight 15% |
| Consistency | 29 | weight 15% |
Durability: 10 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is The Basic Shop AS?
The operating margin was −5.9% in 2025, against a median of 2.6% among companies in the Morning class Micro in the same sector. Return on assets was −18.0%. The company made a loss before tax.
How solid is The Basic Shop AS?
The equity ratio was −116.2% in 2025 (median 33.5%). Equity is negative, so liabilities exceed assets.
What is the liquidity of The Basic Shop AS like?
The current ratio was 0.82 in 2025 (median 1.74). Current assets did not cover current liabilities.
How does The Basic Shop AS compare in Handel?
The Basic Shop AS ranks 21,883 of 22,942 in Handel for 2025. Among companies in the Morning class Micro it is number 10,626 of 11,283. Revenue changed by −7.2% from the year before.
From the Central Coordinating Register
- Org. no.
- 916319738
- Legal form
- AS
- Sector
- Handel (47.710)
- Morning company class
- Micro
- Employees
- 6 registered 10 May 2026
- Founded
- 24 September 2015 11 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Haraldsgata 152, 5527 HAUGESUND
- Municipality
- Haugesund rank 1–6 of 13 in KOSTRA group 10
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 2 (one owner holds more than half)
- Largest owner
- 68.0%
- Split
- companies 0% · private persons 100% · foreign 0%
- Owned from the same municipality
- 100%
- Group chain
- Ultimate owner: private person
The company is new in the shareholder register in 2025.
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 2 | 12 | 15 | |
| Rank | 20,906 | 21,498 | 21,883 | |
| Operating margin | −6.2% | −8.1% | −5.9% | |
| Return on assets | −21.7% | −26.4% | −18.0% | |
| Equity ratio | −56.9% | −87.9% | −116.2% | |
| Current ratio | 0.63 | 0.63 | 0.82 | |
| Revenue growth | – | −3.6% | −7.2% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 10.1 MNOK | 9.7 MNOK | 9.0 MNOK |
| Operating profit | −0.6 MNOK | −0.8 MNOK | −0.5 MNOK |
| Profit before tax | −0.7 MNOK | −1.0 MNOK | −0.8 MNOK |
| Tax expense | – | – | 0.0 MNOK |
| Net profit | −0.7 MNOK | −1.0 MNOK | −0.8 MNOK |
| Financial expenses | 0.1 MNOK | 0.2 MNOK | 0.3 MNOK |
| Total assets | 2.9 MNOK | 3.0 MNOK | 3.0 MNOK |
| Current assets | 2.7 MNOK | 2.9 MNOK | 2.9 MNOK |
| Equity | −1.6 MNOK | −2.6 MNOK | −3.4 MNOK |
| Retained earnings | −92.9 MNOK | −2.7 MNOK | −3.5 MNOK |
| Total liabilities | 4.5 MNOK | 5.6 MNOK | 6.4 MNOK |
| Current liabilities | 4.3 MNOK | 4.5 MNOK | 3.5 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 7239414.
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