PRIMULATOR AS
Score · fiscal year 2025
75of 100
How to read this: the company is ahead of 94 % of medium-sized companies in the same sector in 2025. What does this mean?
Rank: 2,586 of 38,670 · Handel
Profile
Lion · Leader
High profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 83 and solidity 92 out of 100 among medium-sized companies in the same sector in 2025. Methodology
Against the sector
PRIMULATOR AS is 26 points above the median for medium-sized companies in the same sector in 2025.
Median score 49 among 2,198 companies.
Against medium-sized companies in the same sector in 2025: operating margin 9.9% (median 3.2%) and equity ratio 82.1% (median 32.6%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 185 MNOK | 173 MNOK |
| Operating margin | 9.9% | 3.2% |
| Profit margin | 46.7% | 3.2% |
| Return on assets | 22.3% | 11.6% |
| Equity ratio | 82.1% | 32.6% |
| Debt-to-equity | 0.22 | 2.03 |
| Current ratio | 4.47 | 1.38 |
| Revenue growth | −2.4% | 6.8% |
| Revenue per employee | 4.30 MNOK | 6.45 MNOK |
The median and “ahead of” refer to medium-sized companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 75, PRIMULATOR AS does better than 94% of medium-sized companies in the same sector (2,203 companies) in 2025.
Score 2023–2025
- PRIMULATOR AS
- Median: medium-sized companies in the same sector
PRIMULATOR AS has a score of 75 for 2025, rank 2,586 of 38,670 in the sector.
Strongest: Liquidity: percentile 93 against peers, current ratio 4.47 against a median of 1.38. Solidity: percentile 92 against peers, equity ratio 82.1% against a median of 32.6%.
Weakest: Growth: percentile 20 against peers, revenue growth −2.4% against a median of 6.8%.
Worth a closer look
- What lies behind weak growth, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
PRIMULATOR AS had an operating margin of 9.9% and an equity ratio of 82.1% in 2025, and ranks 2,586 of 38,670 in Handel.
From 2024 to 2025: the operating margin fell from 13.7% to 9.9% and the equity ratio rose from 74.3% to 82.1%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 148 MNOK and 805 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 805 MNOK |
| EV/EBIT | 8.0 | 148 MNOK |
| P/B | 1.0 | 317 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- positive
Upper quartile on profitability, solidity and liquidity. What sets this company apart from the rest of the sector?
Based on: Operating margin 9.9% (median 3.2%); Equity ratio 82.1% (median 32.6%); Current ratio 4.47 (median 1.38).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 0.2% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −65.6%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 83 | weight 30% |
|---|---|---|
| Solidity | 92 | weight 25% |
| Liquidity | 93 | weight 15% |
| Growth | 20 | weight 15% |
| Consistency | 68 | weight 15% |
Durability: 81 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is PRIMULATOR AS?
The operating margin was 9.9% in 2025, against a median of 3.2% among medium-sized companies in the same sector. Return on assets was 22.3%.
How solid is PRIMULATOR AS?
The equity ratio was 82.1% in 2025 (median 32.6%). Debt-to-equity was 0.22 (median 2.03).
What is the liquidity of PRIMULATOR AS like?
The current ratio was 4.47 in 2025 (median 1.38).
How does PRIMULATOR AS compare in Handel?
PRIMULATOR AS ranks 2,586 of 38,670 in Handel for 2025. Among companies of the same size (medium-sized companies) it ranks 135 of 2,203. Revenue changed by −2.4% from the year before.
From the Central Coordinating Register
- Org. no.
- 918375643
- Legal form
- AS
- Sector
- Handel (46.640)
- Size tier
- medium
- Employees
- 43 registered 10 October 2026
- Founded
- 6 December 1966 59 years in operation
- Share capital
- 1.00 MNOK
- Business address
- Johan Scharffenbergs vei 95, 0694 OSLO
- Municipality
- Oslo rank 63–221 of 357 in Norway
- Latest accounts filed
- 2025
- Website
- www.primulator.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Ricardo Tønder Garcia
- Chair of the board
- Åsa Martina Linnea Murphy
- Board member
- Regina Linnea Tooth
- Auditor
- ERNST & YOUNG AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 87 | 81 | 75 | |
| Rank | 724 | 1,098 | 2,586 | |
| Operating margin | 11.2% | 13.7% | 9.9% | |
| Return on assets | 29.5% | 26.8% | 22.3% | |
| Equity ratio | 73.0% | 74.3% | 82.1% | |
| Current ratio | 2.77 | 3.12 | 4.47 | |
| Revenue growth | – | 7.6% | −2.4% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 175.9 MNOK | 189.3 MNOK | 184.7 MNOK |
| Operating profit | 19.8 MNOK | 26.0 MNOK | 18.3 MNOK |
| Profit before tax | 78.7 MNOK | 91.4 MNOK | 86.2 MNOK |
| Net profit | 71.8 MNOK | 83.9 MNOK | 80.5 MNOK |
| Financial expenses | 2.1 MNOK | 0.9 MNOK | 0.1 MNOK |
| Total assets | 273.3 MNOK | 344.6 MNOK | 386.5 MNOK |
| Current assets | 204.6 MNOK | 276.4 MNOK | 308.4 MNOK |
| Equity | 199.5 MNOK | 256.0 MNOK | 317.5 MNOK |
| Retained earnings | 127.6 MNOK | 184.1 MNOK | 245.6 MNOK |
| Total liabilities | 73.8 MNOK | 88.6 MNOK | 69.0 MNOK |
| Current liabilities | 73.8 MNOK | 88.6 MNOK | 69.0 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 6836872.
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