Pointer AS
Score · fiscal year 2024
23of 100
How to read this: the company is ahead of 8 % of companies in the Morning class Small in the same sector in 2024. What does this mean?
Rank in the Morning class Small: 818 of 891 · What are Morning company classes?
Place in the whole sector: 2,646 of 2,907 · Informasjon og kommunikasjon
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2024, not a verdict on the company. Based on profitability 29 and solidity 20 out of 100 among companies in the Morning class Small in the same sector in 2024. Methodology
Against the sector
Pointer AS is 27 points below the median for companies in the Morning class Small in the same sector in 2024.
Median score 50 among 891 companies.
Against companies in the Morning class Small in the same sector in 2024: operating margin −0.8% (median 4.0%) and equity ratio 13.5% (median 33.8%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 28 MNOK | 23 MNOK |
| Operating margin | −0.8% | 4.0% |
| Profit margin | −2.0% | 3.9% |
| Return on assets | −3.0% | 8.5% |
| Equity ratio | 13.5% | 33.8% |
| Debt-to-equity | 6.39 | 1.72 |
| Current ratio | 1.10 | 1.34 |
| Revenue growth | −11.4% | 7.9% |
| Revenue per employee | 1.35 MNOK | 1.65 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2024. The bar shows the share of companies the figure is ahead of.
With an index of 23, Pointer AS does better than 8% of companies in the Morning class Small in the same sector (891 companies) in 2024.
Score 2023–2025
- Pointer AS
- Median: companies in the Morning class Small in the same sector
What the numbers say
Pointer AS had an operating margin of −0.8% and an equity ratio of 13.5% in 2024, and ranks 2,646 of 2,907 in Informasjon og kommunikasjon.
From 2023 to 2024: revenue fell by 11%.
This text is generated automatically from the 2024 accounts.
Three simple methods
One method gives a figure: 1 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 1 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −2.0% (median 3.9%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 5.9% of the debt in 2024. The policy rate averaged 4.50 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2026, the sector's weakest year, for this company.
The sector's weakest year was 2026, with a median operating margin of 4.0%. Based on the 8 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 29 | weight 30% |
|---|---|---|
| Solidity | 20 | weight 25% |
| Liquidity | 33 | weight 15% |
| Growth | 12 | weight 15% |
| Consistency | 19 | weight 15% |
Durability: 25 (average over 2 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Pointer AS?
The operating margin was −0.8% in 2024, against a median of 4.0% among companies in the Morning class Small in the same sector. Return on assets was −3.0%. The company made a loss before tax.
How solid is Pointer AS?
The equity ratio was 13.5% in 2024 (median 33.8%). Debt-to-equity was 6.39 (median 1.72).
What is the liquidity of Pointer AS like?
The current ratio was 1.10 in 2024 (median 1.34).
How does Pointer AS compare in Informasjon og kommunikasjon?
Pointer AS ranks 2,646 of 2,907 in Informasjon og kommunikasjon for 2024. Among companies in the Morning class Small it is number 818 of 891. Revenue changed by −11.4% from the year before.
From the Central Coordinating Register
- Org. no.
- 919805609
- Legal form
- AS
- Sector
- Informasjon og kommunikasjon (62.200)
- Morning company class
- Small
- Employees
- 21 registered 10 October 2026
- Founded
- 4 October 2017 9 years in operation
- Share capital
- 0.20 MNOK
- Business address
- Gudes gate 1C, 1530 MOSS
- Municipality
- Moss rank 4–9 of 10 in KOSTRA group 11
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 31 October 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 3
- Largest owner
- 45.0%
- Split
- companies 48% · private persons 2% · foreign 2%
- Hool Gruppen AS · 90.0%
- Innvikling AS · 5.0%
- 1 private persons · 5.0%
The company is new in the shareholder register in 2025.
Majority owner of: WE Made Marketing AS (100%)
Holds shares in: WE Made Marketing AS (100%)
The owners' shares do not add up to the company's total number of shares in the source.
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 5 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 27 | 23 | 52 | |
| Rank | 2,350 | 2,646 | 1,293 | |
| Operating margin | 0.3% | −0.8% | 4.8% | |
| Return on assets | 1.7% | −3.0% | 15.6% | |
| Equity ratio | 16.8% | 13.5% | 29.5% | |
| Current ratio | 1.16 | 1.10 | 1.41 | |
| Revenue growth | – | −11.4% | 13.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 32.0 MNOK | 28.3 MNOK | 32.2 MNOK |
| Operating profit | 0.1 MNOK | −0.2 MNOK | 1.6 MNOK |
| Profit before tax | −0.3 MNOK | −0.6 MNOK | 1.4 MNOK |
| Tax expense | – | – | – |
| Net profit | −0.3 MNOK | −0.5 MNOK | 1.0 MNOK |
| Financial expenses | 0.5 MNOK | 0.4 MNOK | 0.2 MNOK |
| Total assets | 8.8 MNOK | 7.2 MNOK | 10.1 MNOK |
| Current assets | 7.5 MNOK | 6.9 MNOK | 8.7 MNOK |
| Equity | 1.5 MNOK | 1.0 MNOK | 3.0 MNOK |
| Retained earnings | −1.5 MNOK | −2.0 MNOK | −1.0 MNOK |
| Total liabilities | 7.3 MNOK | 6.2 MNOK | 7.1 MNOK |
| Current liabilities | 6.4 MNOK | 6.2 MNOK | 6.2 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 5 November 2026, accounts id 6053161.
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