MM HOLDCO AS
Score · fiscal year 2025
29of 100
How to read this: the company is ahead of 21 % of small companies in the same sector in 2025. What does this mean?
Rank: 31,326 of 38,670 · Handel
Profile
Cheetah · Sprinter
High profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 63 and solidity 0 out of 100 among small companies in the same sector in 2025. Methodology
Against the sector
MM HOLDCO AS is 21 points below the median for small companies in the same sector in 2025.
Median score 50 among 36,110 companies.
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating margin | – | 2.5% |
| Profit margin | – | 2.2% |
| Return on assets | 9.4% | 4.0% |
| Equity ratio | −18.3% | 38.3% |
| Debt-to-equity | – | 0.99 |
| Current ratio | – | 1.70 |
| Revenue growth | – | 3.5% |
The median and “ahead of” refer to small companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 29, MM HOLDCO AS does better than 21% of small companies in the same sector (36,579 companies) in 2025.
Score 2023–2025
- MM HOLDCO AS
- Median: small companies in the same sector
MM HOLDCO AS has a score of 29 for 2025, rank 31,326 of 38,670 in the sector.
Strongest: Profitability: percentile 63 against peers.
Weakest: Solidity: percentile 0 against peers, equity ratio −18.3% against a median of 38.3%. Consistency: percentile 10 against peers.
Worth a closer look
- Equity is negative. How will it be rebuilt, and what do lenders and the auditor say about going concern? Based on: equity ratio −18.3% (median 38.3%).
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin – (median 2.2%).
- What lies behind weak solidity, and will it last?
- What lies behind weak consistency, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
MM HOLDCO AS had an operating margin of – and an equity ratio of −18.3% in 2025, and ranks 31,326 of 38,670 in Handel.
From 2024 to 2025: the equity ratio fell from 62.2% to −18.3%.
This text is generated automatically from the 2025 accounts.
Three simple methods
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | not meaningful |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- critical
Equity is negative. How will it be rebuilt, and what do lenders and the auditor say about going concern?
Based on: Equity ratio −18.3% (median 38.3%).
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin – (median 2.2%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 99.3% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
Data quality
- watch Revenue not reported
- watch No revenue but large assets
- critical Negative equity
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −65.6%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 63 | weight 30% |
|---|---|---|
| Solidity | 0 | weight 25% |
| Liquidity | – | no data, left out |
| Growth | – | no data, left out |
| Consistency | 10 | weight 15% |
Durability: 43 (average over 3 years)
Index version 2. Data completeness 70%: the share of the weights that had data.
Questions and answers
How profitable is MM HOLDCO AS?
The operating margin was – in 2025, against a median of 2.5% among small companies in the same sector. Return on assets was 9.4%. The company made a loss before tax.
How solid is MM HOLDCO AS?
The equity ratio was −18.3% in 2025 (median 38.3%). Equity is negative, so liabilities exceed assets.
How does MM HOLDCO AS compare in Handel?
MM HOLDCO AS ranks 31,326 of 38,670 in Handel for 2025. Among companies of the same size (small companies) it ranks 29,037 of 36,579.
Group accounts · 2025
22 of 100
Rank 1262 of 1354 groups with group accounts. Groups are ranked only against each other, not against single companies.
- Operating revenue, group
- 87 MNOK
- Operating profit, group
- −15 MNOK
- Profit before tax, group
- −23 MNOK
- Total assets, group
- 49 MNOK
- Equity, group
- −40 MNOK
| Key figure | The group | The company alone (2025) |
|---|---|---|
| Operating margin | −17.1% | – |
| Return on assets | −28.9% | 9.4% |
| Equity ratio | −80.2% | −18.3% |
| Current ratio | 1.63 | – |
| Revenue growth | −35.6% | – |
Group index in earlier years: 2023: 13 (1685 of 1757), 2024: 4 (1394 of 1400).
Same formulas and weights as the company index. Group and company are never added together, and the group accounts are not part of sector averages or company rankings.
Source: Brønnøysund Register Centre, group accounts 2025 (open data, NLOD 2.0).
We do not show the group structure, because open data does not say who owns whom.
From the Central Coordinating Register
- Org. no.
- 922228957
- Legal form
- AS
- Sector
- Handel (47.750)
- Size tier
- small
- Employees
- 0–4 (not registered)
- Founded
- 24 January 2019 7 years in operation
- Share capital
- 0.10 MNOK
- Business address
- c/o Makeup Mekka AS, Selma Ellefsens vei 10, 0581 OSLO
- Municipality
- Oslo rank 63–221 of 357 in Norway
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Jørgen Andreas Staff Lysdahl
- Chair of the board
- Sverre Birger Flåskjer
- Board member
- Jørgen Andreas Staff Lysdahl
- Auditor
- ERNST & YOUNG AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 56 | 45 | 29 | |
| Rank | 13,725 | 22,344 | 31,326 | |
| Operating margin | – | – | – | |
| Return on assets | −0.2% | 0.9% | 9.4% | |
| Equity ratio | 83.7% | 62.2% | −18.3% | |
| Current ratio | – | – | – | |
| Revenue growth | – | – | – |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | – | – | – |
| Operating profit | −0.1 MNOK | −0.1 MNOK | 0.0 MNOK |
| Profit before tax | −0.1 MNOK | −0.1 MNOK | −38.7 MNOK |
| Net profit | −0.1 MNOK | −0.1 MNOK | −38.7 MNOK |
| Financial expenses | – | 0.5 MNOK | 42.0 MNOK |
| Total assets | 38.4 MNOK | 51.6 MNOK | 35.8 MNOK |
| Current assets | 1.1 MNOK | 0.0 MNOK | 0.1 MNOK |
| Equity | 32.2 MNOK | 32.1 MNOK | −6.6 MNOK |
| Retained earnings | – | −11.4 MNOK | −50.0 MNOK |
| Total liabilities | 6.3 MNOK | 19.5 MNOK | 42.3 MNOK |
| Current liabilities | – | – | – |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 7115877.
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