Direct House Engros AS
Score · fiscal year 2025
29of 100
How to read this: the company is ahead of 16 % of companies in the Morning class Small in the same sector in 2025. What does this mean?
Rank in the Morning class Small: 6,259 of 7,421 · What are Morning company classes?
Place in the whole sector: 19,189 of 23,059 · Handel
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 28 and solidity 5 out of 100 among companies in the Morning class Small in the same sector in 2025. Methodology
Against the sector
Direct House Engros AS is 22 points below the median for companies in the Morning class Small in the same sector in 2025.
Median score 51 among 7,421 companies.
Against companies in the Morning class Small in the same sector in 2025: operating margin 0.7% (median 3.4%) and equity ratio 0.6% (median 36.3%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 16 MNOK | 20 MNOK |
| Operating margin | 0.7% | 3.4% |
| Profit margin | −0.1% | 3.0% |
| Return on assets | 3.1% | 10.0% |
| Equity ratio | 0.6% | 36.3% |
| Debt-to-equity | 153.67 | 1.52 |
| Current ratio | 0.75 | 1.73 |
| Revenue growth | 24.6% | 5.7% |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 29, Direct House Engros AS does better than 16% of companies in the Morning class Small in the same sector (7,421 companies) in 2025.
Score 2023–2025
- Direct House Engros AS
- Median: companies in the Morning class Small in the same sector
Direct House Engros AS has a score of 29 for 2025, rank 19,189 of 23,059 in the sector.
Strongest: Growth: percentile 82 against peers, revenue growth 24.6% against a median of 5.7%.
Weakest: Solidity: percentile 5 against peers, equity ratio 0.6% against a median of 36.3%. Liquidity: percentile 5 against peers, current ratio 0.75 against a median of 1.73.
Worth a closer look
- The equity ratio is very low. Could the company absorb a bad year, and does it need more equity? Based on: equity ratio 0.6% (median 36.3%).
- Consider strengthening liquidity: current liabilities are 1.3 times current assets. Based on: current ratio 0.75 (median 1.73).
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −0.1% (median 3.0%).
- What lies behind weak solidity, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
Direct House Engros AS had an operating margin of 0.7% and an equity ratio of 0.6% in 2025, and ranks 19,189 of 23,059 in Handel.
From 2024 to 2025: went from a profit to a loss before tax and revenue grew by 25%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 0 MNOK and 3 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | 3 MNOK |
| P/B | 1.0 | 0 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The equity ratio is very low. Could the company absorb a bad year, and does it need more equity?
Based on: Equity ratio 0.6% (median 36.3%).
- watch
Consider strengthening liquidity: current liabilities are 1.3 times current assets.
Based on: Current ratio 0.75 (median 1.73).
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −0.1% (median 3.0%).
- watch
Strong growth with weak liquidity. Is the growth financed, or does it tie up capital the company does not have?
Based on: Revenue growth 24.6% (median 5.7%); Current ratio 0.75 (median 1.73).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 3.4% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 28 | weight 30% |
|---|---|---|
| Solidity | 5 | weight 25% |
| Liquidity | 5 | weight 15% |
| Growth | 82 | weight 15% |
| Consistency | 42 | weight 15% |
Durability: 23 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Direct House Engros AS?
The operating margin was 0.7% in 2025, against a median of 3.4% among companies in the Morning class Small in the same sector. Return on assets was 3.1%. The company made a loss before tax.
How solid is Direct House Engros AS?
The equity ratio was 0.6% in 2025 (median 36.3%). Debt-to-equity was 153.67 (median 1.52).
What is the liquidity of Direct House Engros AS like?
The current ratio was 0.75 in 2025 (median 1.73). Current assets did not cover current liabilities.
How does Direct House Engros AS compare in Handel?
Direct House Engros AS ranks 19,189 of 23,059 in Handel for 2025. Among companies in the Morning class Small it is number 6,259 of 7,421. Revenue changed by 24.6% from the year before.
Group accounts
The company is registered as part of a group, but we have no group accounts for it. Group accounts are filed by the parent company, and open data does not say which company that is.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
We do not show the group structure, because open data does not say who owns whom.
From the Central Coordinating Register
- Org. no.
- 925912751
- Legal form
- AS · part of a group
- Sector
- Handel (46.900)
- Morning company class
- Small
- Employees
- 0–4 (not registered)
- Founded
- 21 August 2020 6 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Bjørumsvegen 15, 4820 FROLAND
- Municipality
- Froland rank 15–34 of 40 in KOSTRA group 1
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Geir Sture
- Chair of the board
- Geir Sture
- Board member
- Terje Davidsen
- Board member
- Rune Ketil Fredriksen
- Auditor
- Agder-Team Revisjon AS
- Accountant
- Ecit Services AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 27 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 13 | 27 | 29 | |
| Rank | 19,626 | 18,874 | 19,189 | |
| Operating margin | −0.2% | 0.1% | 0.7% | |
| Return on assets | −1.1% | 2.3% | 3.1% | |
| Equity ratio | 1.3% | 1.1% | 0.6% | |
| Current ratio | 0.99 | 0.74 | 0.75 | |
| Revenue growth | – | 26.6% | 24.6% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 10.2 MNOK | 13.0 MNOK | 16.2 MNOK |
| Operating profit | 0.0 MNOK | 0.0 MNOK | 0.1 MNOK |
| Profit before tax | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Net profit | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Financial expenses | 0.0 MNOK | 0.1 MNOK | 0.1 MNOK |
| Total assets | 2.1 MNOK | 3.3 MNOK | 3.8 MNOK |
| Current assets | 2.0 MNOK | 2.4 MNOK | 2.8 MNOK |
| Equity | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Retained earnings | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total liabilities | 2.1 MNOK | 3.3 MNOK | 3.8 MNOK |
| Current liabilities | 2.1 MNOK | 3.3 MNOK | 3.8 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 27 October 2026, accounts id 7021940.
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