Pro Magasinet AS
Score · fiscal year 2025
80of 100
How to read this: the company is ahead of 97 % of companies in the Morning class Small in the same sector in 2025. What does this mean?
Rank in the Morning class Small: 217 of 7,416 · What are Morning company classes?
Place in the whole sector: 766 of 22,951 · Handel
Profile
Lion · Leader
High profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 93 and solidity 67 out of 100 among companies in the Morning class Small in the same sector in 2025. Methodology
Against the sector
Pro Magasinet AS is 29 points above the median for companies in the Morning class Small in the same sector in 2025.
Median score 51 among 7,416 companies.
Against companies in the Morning class Small in the same sector in 2025: operating margin 14.5% (median 3.4%) and equity ratio 53.1% (median 36.3%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 11 MNOK | 20 MNOK |
| Operating margin | 14.5% | 3.4% |
| Profit margin | 14.1% | 3.0% |
| Return on assets | 41.4% | 10.0% |
| Equity ratio | 53.1% | 36.3% |
| Debt-to-equity | 0.88 | 1.51 |
| Current ratio | 2.13 | 1.73 |
| Revenue growth | 124.7% | 5.7% |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 80, Pro Magasinet AS does better than 97% of companies in the Morning class Small in the same sector (7,416 companies) in 2025.
Score 2023–2025
- Pro Magasinet AS
- Median: companies in the Morning class Small in the same sector
Pro Magasinet AS has a score of 80 for 2025, rank 766 of 22,951 in the sector.
Strongest: Growth: percentile 96 against peers, revenue growth 124.7% against a median of 5.7%. Profitability: percentile 93 against peers, operating margin 14.5% against a median of 3.4%.
No area is clearly below its peers.
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
Pro Magasinet AS had an operating margin of 14.5% and an equity ratio of 53.1% in 2025, and ranks 766 of 22,951 in Handel.
From 2024 to 2025: revenue grew by 125% and the equity ratio rose from 41.9% to 53.1%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 2 MNOK and 16 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 12 MNOK |
| EV/EBIT | 8.0 | 16 MNOK |
| P/B | 1.0 | 2 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 3.4% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 93 | weight 30% |
|---|---|---|
| Solidity | 67 | weight 25% |
| Liquidity | 63 | weight 15% |
| Growth | 96 | weight 15% |
| Consistency | 78 | weight 15% |
Durability: 67 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Pro Magasinet AS?
The operating margin was 14.5% in 2025, against a median of 3.4% among companies in the Morning class Small in the same sector. Return on assets was 41.4%.
How solid is Pro Magasinet AS?
The equity ratio was 53.1% in 2025 (median 36.3%). Debt-to-equity was 0.88 (median 1.51).
What is the liquidity of Pro Magasinet AS like?
The current ratio was 2.13 in 2025 (median 1.73).
How does Pro Magasinet AS compare in Handel?
Pro Magasinet AS ranks 766 of 22,951 in Handel for 2025. Among companies in the Morning class Small it is number 217 of 7,416. Revenue changed by 124.7% from the year before.
From the Central Coordinating Register
- Org. no.
- 928639843
- Legal form
- AS
- Sector
- Handel (47.520)
- Morning company class
- Small
- Employees
- 0–4 (not registered)
- Founded
- 5 January 2022 4 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Trykkeriveien 3, 1653 SELLEBAKK (FREDRIKSTAD)
- Municipality
- Fredrikstad rank 11 of 11 in KOSTRA group 12
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 27 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 54 | 68 | 80 | |
| Rank | 9,122 | 4,072 | 766 | |
| Operating margin | 13.2% | 11.4% | 14.5% | |
| Return on assets | 30.2% | 27.4% | 41.4% | |
| Equity ratio | 24.0% | 41.9% | 53.1% | |
| Current ratio | 1.31 | 1.72 | 2.13 | |
| Revenue growth | – | 17.4% | 124.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 4.3 MNOK | 5.0 MNOK | 11.2 MNOK |
| Operating profit | 0.6 MNOK | 0.6 MNOK | 1.6 MNOK |
| Profit before tax | 0.5 MNOK | 0.5 MNOK | 1.6 MNOK |
| Net profit | 0.4 MNOK | 0.4 MNOK | 1.2 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 0.1 MNOK |
| Total assets | 1.9 MNOK | 2.1 MNOK | 4.0 MNOK |
| Current assets | 1.9 MNOK | 2.1 MNOK | 4.0 MNOK |
| Equity | 0.5 MNOK | 0.9 MNOK | 2.1 MNOK |
| Retained earnings | 0.4 MNOK | 0.8 MNOK | 2.1 MNOK |
| Total liabilities | 1.4 MNOK | 1.2 MNOK | 1.9 MNOK |
| Current liabilities | 1.4 MNOK | 1.2 MNOK | 1.9 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 27 October 2026, accounts id 6638107.
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