Genera AS
Not financial advice. The index, rank, signals and advice are rule-based indications from the latest filed annual accounts. They are not a credit rating, an assessment of management or a recommendation to buy, sell or do business with the company. Read more
Score · fiscal year 2025
17of 100
How to read this: the company is ahead of 5 % of companies in the Morning class Micro in the same sector in 2025. What does this mean?
Rank in the Morning class Micro: 748 of 790 · What are Morning company classes?
Place in the whole sector: 1,272 of 1,323 · Finans og forsikring
Profile
Beaver · Builder
Lower profitability, lower resilience
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 17 and resilience 24 out of 100 among companies in the Morning class Micro in the same sector in 2025. Methodology
Against the sector
Genera AS is 34 points below the median for companies in the Morning class Micro in the same sector in 2025.
Median score 51 among 790 companies.
Against companies in the Morning class Micro in the same sector in 2025: operating margin 0.5% (median 80.9%) and equity ratio 76.7% (median 90.5%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 7 MNOK | 3 MNOK |
| Operating margin | 0.5% | 80.9% |
| Profit margin | 7.9% | 82.2% |
| Return on assets | 4.0% | 11.5% |
| Equity ratio | 76.7% | 90.5% |
| Debt-to-equity | 0.30 | 0.10 |
| Current ratio | 0.78 | 8.20 |
| Revenue growth | −45.9% | 9.8% |
| Revenue per employee | 1.36 MNOK | 0.75 MNOK |
The median and “ahead of” refer to companies in the Morning class Micro in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 17, Genera AS does better than 5% of companies in the Morning class Micro in the same sector (790 companies) in 2025.
Score 2023–2025
- Genera AS
- Median: companies in the Morning class Micro in the same sector
Working capital and debt
| Measure | Company | Median | |
|---|---|---|---|
| Working capital | |||
| Receivable days All current receivables, including those on group companies, in days of revenue. |
123 days | 40 days | |
| Inventory and other current assets, days Current assets other than receivables and bank deposits, that is inventory and short-term investments, in days of revenue. |
– | 10 days | |
| Net working capital to revenue Current assets less bank deposits less current liabilities, divided by revenue. Negative: short-term debt funds the operations. |
−13.1% | 156.4% | |
| Cash share of current assets How much of the short-term buffer is bank deposits and cash. |
7.5% | 15.2% | |
| Debt and interest burden | |||
| Interest coverage (times) Operating result divided by all financial costs. Below 1: operations do not cover the cost of the debt. |
2.8 | 30.5 | |
| Financial costs as a share of debt All financial costs (interest, currency losses and other) divided by all debt, interest-free debt included. Not an interest rate. |
0.4% | 2.4% | |
| Long-term share of debt Long-term debt as a share of all debt. A low share means more falls due within a year. |
0.1% | 27.3% | |
Net working capital (current assets less bank deposits less current liabilities): −0.9 MNOK.
Of the financial costs of 0.0 MNOK, 0.0 MNOK is reported as interest costs in the accounts.
The median and the bar refer to companies in the Morning class Micro in the same sector in 2025. The bar shows the share of the group with a lower figure: higher is not always better, long receivable days tie up capital, for example. These figures do not count in the score.
Genera AS has a score of 17 for 2025, rank 1,272 of 1,323 in the sector.
Strongest: Solidity: percentile 32 against peers, equity ratio 76.7% against a median of 90.5%.
Weakest: Liquidity: percentile 7 against peers, current ratio 0.78 against a median of 8.20. Growth: percentile 7 against peers, revenue growth −45.9% against a median of 9.8%.
Worth a closer look
- Consider strengthening liquidity: current liabilities are 1.3 times current assets. Based on: current ratio 0.78 (median 8.20).
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin 0.5% (median 80.9%).
- Receivables equal far more days of revenue than at comparable companies. Do customers pay late, or are these loans to companies in the same group? Based on: receivable days 123 days (median 40 days).
- What lies behind weak growth, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
The industry or the company: what drove the result?
In 2025 the operating margin of Genera AS fell by 56.3 percentage points. Comparable companies rose by a median 46.6 points. So the company did 102.9 points weaker than the industry, for reasons of its own.
Over 2 year-to-year changes Genera AS moved the same way as comparable companies 0 times. About 1% of the changes in operating margin were common to the industry; the rest was the company's own.
| Year | The company | Comparable (median) | Change, company | Change, industry | The company's own |
|---|---|---|---|---|---|
| 2024 | 56.8% | 34.3% | +14,536.3 percentage points | −38.1 percentage points | +14,574.3 percentage points |
| 2025 | 0.5% | 80.9% | −56.3 percentage points | +46.6 percentage points | −102.9 percentage points |
Comparable companies are those in the same industry and Morning company class. Their change shows what hit the whole industry, the sector drivers below included. The rest is the company's own: contracts, costs, one-off items or operations. The share is approximate, and we claim no cause.
The company and its sector's drivers
Prices, rate and currency that shape the sector's year, year by year beside the operating margin of Genera AS. The figures stand side by side; we claim no cause.
Policy rate (prosent)
Policy rate fell 0.20 percentage points in 2025; the operating margin of Genera AS fell 56.3 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Policy rate, annual average | 0.08 | 1.32 | 3.54 | 4.50 | 4.30 | 4.17 (so far) |
| Change from the year before | −0.28 percentage points | +1.24 percentage points | +2.22 percentage points | +0.96 percentage points | −0.20 percentage points | −0.12 percentage points |
| The company's operating margin | – | – | −14,479.5% | 56.8% | 0.5% | – |
Source: Norges Bank (IR, NLOD 2.0). Source
Consumer price index (indeks (2025 = 100))
Consumer price index rose 3.0% in 2025; the operating margin of Genera AS fell 56.3 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Consumer price index, annual average | 84.3 | 89.2 | 94.1 | 97.0 | 100.0 | 103.0 (so far) |
| Change from the year before | +3.5% | +5.8% | +5.5% | +3.2% | +3.0% | +3.0% |
| The company's operating margin | – | – | −14,479.5% | 56.8% | 0.5% | – |
Source: SSB (14710, CC BY 4.0). Source
Wage index: financial services (indeks)
Wage index: financial services rose 4.6% in 2025; the operating margin of Genera AS fell 56.3 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Wage index: financial services, annual average | 87.1 | 90.4 | 94.2 | 98.9 | 103.5 | 107.3 (so far) |
| Change from the year before | +2.9% | +3.8% | +4.1% | +5.0% | +4.6% | +3.7% |
| The company's operating margin | – | – | −14,479.5% | 56.8% | 0.5% | – |
Source: SSB (12314, CC BY 4.0). Source
We show the drivers and the margin side by side and claim no cause. Sensitivity per company is not computed until we have at least 10 years of accounts per company: with three years such figures are false precision.
What the numbers say
Genera AS had an operating margin of 0.5% and an equity ratio of 76.7% in 2025, and ranks 1,272 of 1,323 in Finans og forsikring.
From 2024 to 2025: the operating margin fell from 56.8% to 0.5% and revenue fell by 46%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 4 MNOK and 6 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 7.3 | 4 MNOK |
| EV/EBIT | – | not used in the sector |
| P/B | 1.0 | 6 MNOK |
The listed basis is the value at listed multiples. The estimate is lowered for size: a small-company premium of 4% on the cost of equity gives a value 38% lower. No separate marketability discount is applied, because the premium already allows for the company being small and unlisted.
The multiples are from the listed industry that matches the NACE code (66): Financial Svcs. (Non-bank & Insurance).
Not financial advice. The value range is a rough model estimate from listed-company multiples, not a valuation, a price target or a price offer. The actual value may differ greatly. Read more
A mechanical estimate from public accounts, not advice. A mechanical estimate from public accounts with listed multiples and fixed adjustments. Not a valuation and not advice to buy or sell. See the calculation
Worth a closer look
- watch
Consider strengthening liquidity: current liabilities are 1.3 times current assets.
Based on: Current ratio 0.78 (median 8.20).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin 0.5% (median 80.9%).
- watch
Receivables equal far more days of revenue than at comparable companies. Do customers pay late, or are these loans to companies in the same group?
Based on: Receivable days 123 days (median 40 days).
- watch
Current liabilities exceed current assets other than bank deposits, and the current ratio is weak. Is it customer prepayments and supplier credit that fund the operations, or short-term loans that must be renewed?
Based on: Net working capital to revenue −13.1% (median 156.4%); Current ratio 0.78 (median 8.20).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 0.4% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2026, the sector's weakest year, for this company.
The sector's weakest year was 2026, with a median operating margin of −13.5%. Based on the 7 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 17 | weight 40% |
|---|---|---|
| Solidity | 32 | weight 20% |
| Liquidity | 7 | weight 5% |
| Growth | 7 | weight 25% |
| Consistency | 16 | weight 10% |
Three goals: profitability 40%, growth 25%, resilience 35%. Why these weights?
Durability: 45 (average over 2 years)
Index version 3. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Genera AS?
The operating margin was 0.5% in 2025, against a median of 80.9% among companies in the Morning class Micro in the same sector. Return on assets was 4.0%.
How solid is Genera AS?
The equity ratio was 76.7% in 2025 (median 90.5%). Debt-to-equity was 0.30 (median 0.10).
What is the liquidity of Genera AS like?
The current ratio was 0.78 in 2025 (median 8.20). Current assets did not cover current liabilities.
How does Genera AS compare in Finans og forsikring?
Genera AS ranks 1,272 of 1,323 in Finans og forsikring for 2025. Among companies in the Morning class Micro it is number 748 of 790. Revenue changed by −45.9% from the year before.
Competitors
The 8 closest competitors in the same line of business, placed in the same matrix as the sector page: profitability up, resilience to the right. These are the companies the competitor analysis and the strategy report compare with.
Each bubble is a company: this company and its closest competitors in the same line of business and size, the same ones the competitor analysis uses. Placement is 0–100 against the whole sector and Morning company class: further right is more robust, higher up is more profitable. Bubble size is revenue. The light bubble and arrow show where the company stood the year before. Pick a profile to see fewer at a time.
| Company | Profile | Operating revenue | Operating margin | Score |
|---|---|---|---|---|
| Stavanger Asset Management AS |  Beaver |
7 MNOK | −10.6% | 16 |
| MVSH & SP Rådgivning AS | Beaver |
7 MNOK | 1.4% | 29 |
| Genera AS (this company) | Beaver |
7 MNOK | 0.5% | 17 |
| Procorp AS · same municipality | Beaver |
7 MNOK | −58.2% | 14 |
| Oro Finans AS · same municipality |  Cheetah |
7 MNOK | 32.7% | 34 |
| Omega Finansrådgivning AS | Cheetah |
6 MNOK | 49.0% | 51 |
| SPH & SP Rådgivning AS · same municipality | Beaver |
6 MNOK | −49.4% | 16 |
| SB & SP Rådgivning AS | Cheetah |
6 MNOK | 25.0% | 42 |
| Gersemi Asset Management AS | Beaver |
6 MNOK | 7.3% | 48 |
The selection is the closest in revenue within the same industry code. When you order, you can swap competitors. Order competitor analysis
Group structure · 2025
4 companies in the group according to the shareholder register for 2025. A company counts as a subsidiary when a Norwegian company owns more than half of its shares.
No owner holds more than half of the shares in Genera Holding AS.
Genera Holding AS has not filed group accounts in open data, so the group has no index of its own. Each company has its own accounts.
The group in figures
- Sectors
- Finans og forsikring (2 companies), Revisjon, regnskap og rådgivning (1 company) 3 of 4 companies in the tree have accounts with us. Sectors are sorted by the companies' own revenue, which includes sales between the group's companies.
- Employees in Norway
- 5 in all. Oslo 5 Registered employees in the Central Coordinating Register, by the municipality of the business address. Employees may work elsewhere.
- Negative equity
- 1 company: Genera Management AS
- Loss
- 2 companies: Genera Management AS, Genera Holding AS
- Changed 2024–2025
- 2 companies joined the group, among them: Genera Management AS. 1 company left: S45 Utvikling AS.
A subsidiary with negative equity or a loss may be backed by the group, for example with group contributions or guarantees. It is an indication of what is worth asking about, not an assessment.
-
Genera Holding AS
- Genera AS you are here
- Genera Management AS
- Org. no. 934968492
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
Source: the Norwegian Tax Administration's shareholder register 2025 (majority owner with more than 50 % of the shares). Voting agreements and ownership through other countries are not included.
From the Central Coordinating Register
- Org. no.
- 929306317
- Legal form
- AS
- Sector
- Finans og forsikring (66.120)
- Morning company class
- Micro
- Employees
- 5 registered 10 January 2026
- Founded
- 27 April 2022 4 years in operation
- Share capital
- 8.39 MNOK
- Business address
- Bolette brygge 1, 0252 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
- LEI
- 894500BFEKCLXVOI9G15 renews 26 January 2027
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 1 November 2026. Only names are shown.
- Parent company
- No parent company: owned by persons
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 31 October 2026. The parent is the one the company itself reported to GLEIF.
Shareholders (2025)
- Number of shareholders
- 1 (one owner)
- Largest owner
- 100.0%
- Split
- companies 100% · private persons 0% · foreign 0%
- Owned from the same municipality
- 100%
- Group chain
-
Owned by: Genera Holding AS (100%)
Ultimate owner: Genera Holding AS
The owner: the majority owner Genera Holding AS (holds 100%) made a loss in 2025. A weak parent can affect the subsidiary through group contributions, loans and guarantees. It is an indication to watch, not an assessment of the company.
- Genera Holding AS · 100.0%
The company is new in the shareholder register in 2025.
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Is this your company? Suggest changes or add information
Figures last fetched 8 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | – | 74 | 17 | |
| Rank | – | 89 | 1,272 | |
| Operating margin | −14,479.5% | 56.8% | 0.5% | |
| Return on assets | −74.0% | 63.7% | 4.0% | |
| Equity ratio | 86.0% | 86.9% | 76.7% | |
| Current ratio | 5.35 | 1.33 | 0.78 | |
| Revenue growth | – | 44,659.5% | −45.9% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 0.0 MNOK | 12.5 MNOK | 6.8 MNOK |
| Operating profit | −4.1 MNOK | 7.1 MNOK | 0.0 MNOK |
| Profit before tax | −4.1 MNOK | 7.4 MNOK | 0.5 MNOK |
| Tax expense | −1.0 MNOK | 1.8 MNOK | 0.2 MNOK |
| Net profit | −3.0 MNOK | 5.5 MNOK | 0.4 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total assets | 5.5 MNOK | 11.6 MNOK | 13.6 MNOK |
| Current assets | 4.1 MNOK | 2.0 MNOK | 2.5 MNOK |
| Equity | 4.7 MNOK | 10.1 MNOK | 10.4 MNOK |
| Retained earnings | −3.7 MNOK | 1.7 MNOK | 2.0 MNOK |
| Total liabilities | 0.8 MNOK | 1.5 MNOK | 3.2 MNOK |
| Current liabilities | 0.8 MNOK | 1.5 MNOK | 3.2 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 8 November 2026, accounts id 6491985.
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