Easy AS
Score · fiscal year 2025
58of 100
How to read this: the company is ahead of 67 % of companies in the Morning class Medium in the same sector in 2025. What does this mean?
Rank in the Morning class Medium: 110 of 328 · What are Morning company classes?
Place in the whole sector: 2,066 of 5,998 · Overnatting og servering
Profile
Lion · Leader
High profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 70 and solidity 58 out of 100 among companies in the Morning class Medium in the same sector in 2025. Methodology
Against the sector
Easy AS is 6 points above the median for companies in the Morning class Medium in the same sector in 2025.
Median score 52 among 328 companies.
Against companies in the Morning class Medium in the same sector in 2025: operating margin 6.5% (median 4.6%) and equity ratio 28.0% (median 23.8%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 238 MNOK | 88 MNOK |
| Operating margin | 6.5% | 4.6% |
| Profit margin | 7.0% | 4.5% |
| Return on assets | 32.7% | 14.5% |
| Equity ratio | 28.0% | 23.8% |
| Debt-to-equity | 2.57 | 2.99 |
| Current ratio | 1.00 | 0.98 |
| Revenue growth | 4.1% | 6.8% |
| Revenue per employee | 1.56 MNOK | 1.00 MNOK |
The median and “ahead of” refer to companies in the Morning class Medium in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 58, Easy AS does better than 67% of companies in the Morning class Medium in the same sector (328 companies) in 2025.
Score 2023–2025
- Easy AS
- Median: companies in the Morning class Medium in the same sector
Easy AS has a score of 58 for 2025, rank 2,066 of 5,998 in the sector.
Strongest: Profitability: percentile 70 against peers, operating margin 6.5% against a median of 4.6%. Consistency: percentile 60 against peers.
Weakest: Growth: percentile 36 against peers, revenue growth 4.1% against a median of 6.8%.
Worth a closer look
- What lies behind weak growth, and will it last?
- The change in operating margin in 2025 was 4.2 percentage points better than for comparable companies: the company +4.3, the industry +0.1 points. That is the company's own, not something that hit the whole industry.
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
The industry or the company: what drove the result?
In 2025 the operating margin of Easy AS rose by 4.3 percentage points. Comparable companies rose by a median 0.1 points. So the company did 4.2 points better than the industry, for reasons of its own.
Over 2 year-to-year changes Easy AS moved the same way as comparable companies 1 times. About 21% of the changes in operating margin were common to the industry; the rest was the company's own.
| Year | The company | Comparable (median) | Change, company | Change, industry | The company's own |
|---|---|---|---|---|---|
| 2024 | 2.2% | 4.5% | +0.2 percentage points | +1.3 percentage points | −1.1 percentage points |
| 2025 | 6.5% | 4.6% | +4.3 percentage points | +0.1 percentage points | +4.2 percentage points |
Comparable companies are those in the same industry and Morning company class. Their change shows what hit the whole industry, the sector drivers below included. The rest is the company's own: contracts, costs, one-off items or operations. The share is approximate, and we claim no cause.
The company and its sector's drivers
Prices, rate and currency that shape the sector's year, year by year beside the operating margin of Easy AS. The figures stand side by side; we claim no cause.
Service prices: accommodation and food (indeks (2021 = 100))
Service prices: accommodation and food rose 3.6% in 2025; the operating margin of Easy AS rose 4.3 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Service prices: accommodation and food, annual average | 100.0 | 107.9 | 114.0 | 118.8 | 123.1 | 126.9 (so far) |
| Change from the year before | – | +7.9% | +5.7% | +4.1% | +3.6% | +3.1% |
| The company's operating margin | – | – | 2.0% | 2.2% | 6.5% | – |
Source: SSB (14335, CC BY 4.0). Source
Turnover index: accommodation and food service (indeks (2021 = 100))
Turnover index: accommodation and food service rose 2.3% in 2025; the operating margin of Easy AS rose 4.3 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: accommodation and food service, annual average | 97.0 | 139.7 | 153.5 | 157.8 | 161.5 | 170.4 (so far) |
| Change from the year before | +23.4% | +44.1% | +9.9% | +2.8% | +2.3% | +5.5% |
| The company's operating margin | – | – | 2.0% | 2.2% | 6.5% | – |
Source: SSB (13863, CC BY 4.0). Source
Consumer price index (indeks (2025 = 100))
Consumer price index rose 3.0% in 2025; the operating margin of Easy AS rose 4.3 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Consumer price index, annual average | 84.3 | 89.2 | 94.1 | 97.0 | 100.0 | 102.9 (so far) |
| Change from the year before | +3.5% | +5.8% | +5.5% | +3.2% | +3.0% | +2.9% |
| The company's operating margin | – | – | 2.0% | 2.2% | 6.5% | – |
Source: SSB (14710, CC BY 4.0). Source
EUR/NOK (kr)
EUR/NOK rose 0.8% in 2025; the operating margin of Easy AS rose 4.3 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| EUR/NOK, annual average | 10.16 | 10.10 | 11.42 | 11.62 | 11.72 | 11.04 (so far) |
| Change from the year before | −5.2% | −0.6% | +13.1% | +1.8% | +0.8% | −5.8% |
| The company's operating margin | – | – | 2.0% | 2.2% | 6.5% | – |
Source: Norges Bank (EXR, NLOD 2.0). Source
Policy rate (prosent)
Policy rate fell 0.20 percentage points in 2025; the operating margin of Easy AS rose 4.3 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Policy rate, annual average | 0.08 | 1.32 | 3.54 | 4.50 | 4.30 | 4.17 (so far) |
| Change from the year before | −0.28 percentage points | +1.24 percentage points | +2.22 percentage points | +0.96 percentage points | −0.20 percentage points | −0.12 percentage points |
| The company's operating margin | – | – | 2.0% | 2.2% | 6.5% | – |
Source: Norges Bank (IR, NLOD 2.0). Source
Wage index: food and beverage service (indeks)
Wage index: food and beverage service rose 6.5% in 2025; the operating margin of Easy AS rose 4.3 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Wage index: food and beverage service, annual average | 88.0 | 91.3 | 96.4 | 101.5 | 108.1 | 110.6 (so far) |
| Change from the year before | +3.5% | +3.8% | +5.6% | +5.4% | +6.5% | +2.3% |
| The company's operating margin | – | – | 2.0% | 2.2% | 6.5% | – |
Source: SSB (12314, CC BY 4.0). Source
We show the drivers and the margin side by side and claim no cause. Sensitivity per company is not computed until we have at least 10 years of accounts per company: with three years such figures are false precision.
What the numbers say
Easy AS had an operating margin of 6.5% and an equity ratio of 28.0% in 2025, and ranks 2,066 of 5,998 in Overnatting og servering.
From 2024 to 2025: the operating margin rose from 2.2% to 6.5%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 27 MNOK and 71 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 17.4 | 64 MNOK |
| EV/EBIT | 15.5 | 71 MNOK |
| P/B | 3.5 | 27 MNOK |
The listed basis is the value at listed multiples. The estimate is lowered by 46% for an unlisted company: 20% for lack of marketability and 32% for size (a small-company premium of 3% on the cost of equity).
A mechanical estimate from public accounts, not advice. A mechanical estimate from public accounts with listed multiples and fixed adjustments. Not a valuation and not advice to buy or sell. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 0.2% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.3%. Based on the 9 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 70 | weight 30% |
|---|---|---|
| Solidity | 58 | weight 25% |
| Liquidity | 53 | weight 15% |
| Growth | 36 | weight 15% |
| Consistency | 60 | weight 15% |
Durability: 50 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Easy AS?
The operating margin was 6.5% in 2025, against a median of 4.6% among companies in the Morning class Medium in the same sector. Return on assets was 32.7%.
How solid is Easy AS?
The equity ratio was 28.0% in 2025 (median 23.8%). Debt-to-equity was 2.57 (median 2.99).
What is the liquidity of Easy AS like?
The current ratio was 1.00 in 2025 (median 0.98).
How does Easy AS compare in Overnatting og servering?
Easy AS ranks 2,066 of 5,998 in Overnatting og servering for 2025. Among companies in the Morning class Medium it is number 110 of 328. Revenue changed by 4.1% from the year before.
Group accounts
The company is registered as part of a group, but we have no group accounts for it. Group accounts are filed by the parent company, and open data does not say which company that is.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
Group structure · 2025
112 companies in the group according to the shareholder register for 2025. A company counts as a subsidiary when a Norwegian company owns more than half of its shares.
Olav Thon Stiftelsen owns 100% of the shares in Thon Gruppen AS.
Thon Gruppen AS has not filed group accounts in open data, so the group has no index of its own. Each company has its own accounts.
The tree shows up to 4 levels below the top. Large groups have more companies than shown.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
Source: the Norwegian Tax Administration's shareholder register 2025 (majority owner with more than 50 % of the shares). Voting agreements and ownership through other countries are not included.
From the Central Coordinating Register
- Org. no.
- 930310131
- Legal form
- AS · part of a group
- Sector
- Overnatting og servering (55.100)
- Morning company class
- Medium
- Employees
- 153 registered 10 October 2026
- Founded
- 25 February 1955 71 years in operation
- Share capital
- 0.10 MNOK
- Business address
- Stenersgata 2A, 0184 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
- Website
- www.thon.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 31 October 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 1 (one owner)
- Largest owner
- 100.0%
- Split
- companies 100% · private persons 0% · foreign 0%
- Owned from the same municipality
- 100%
- Group chain
-
Owned by: Thon Hotels AS (100%)
Ultimate owner: OLAV THON STIFTELSEN
The owner: the majority owner Thon Hotels AS (holds 100%) made a loss in 2025. A weak parent can affect the subsidiary through group contributions, loans and guarantees. It is an indication to watch, not an assessment of the company.
- Thon Hotels AS · 100.0%
Change 2007–2025: no material change in the owners.
Holds shares in: Arendal Lufthavn Gullknapp AS (0%), OI! Trøndersk Mat og Drikke AS (0%), Arendal BY AS (0%)
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 31 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 45 | 46 | 58 | |
| Rank | 2,900 | 3,173 | 2,066 | |
| Operating margin | 2.0% | 2.2% | 6.5% | |
| Return on assets | 10.7% | 11.9% | 32.7% | |
| Equity ratio | 27.1% | 25.3% | 28.0% | |
| Current ratio | 0.44 | 0.83 | 1.00 | |
| Revenue growth | – | 6.9% | 4.1% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 214.2 MNOK | 228.9 MNOK | 238.3 MNOK |
| Operating profit | 4.4 MNOK | 5.1 MNOK | 15.6 MNOK |
| Profit before tax | 3.6 MNOK | 5.6 MNOK | 16.6 MNOK |
| Tax expense | 0.8 MNOK | 1.2 MNOK | 3.7 MNOK |
| Net profit | 2.8 MNOK | 4.3 MNOK | 13.0 MNOK |
| Financial expenses | 1.1 MNOK | 0.2 MNOK | 0.1 MNOK |
| Total assets | 43.7 MNOK | 48.5 MNOK | 51.1 MNOK |
| Current assets | 14.2 MNOK | 30.0 MNOK | 36.9 MNOK |
| Equity | 11.8 MNOK | 12.3 MNOK | 14.3 MNOK |
| Retained earnings | 2.8 MNOK | 3.2 MNOK | 5.3 MNOK |
| Total liabilities | 31.9 MNOK | 36.3 MNOK | 36.8 MNOK |
| Current liabilities | 31.9 MNOK | 36.3 MNOK | 36.8 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 31 October 2026, accounts id 6632793.
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