MOTOR FORUM AS
Score · fiscal year 2025
31of 100
How to read this: the company is ahead of 13 % of medium-sized companies in the same sector in 2025. What does this mean?
Rank: 23,747 of 30,442 · Handel
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 12 and solidity 34 out of 100 among medium-sized companies in the same sector in 2025. Methodology
Against the sector
MOTOR FORUM AS is 19 points below the median for medium-sized companies in the same sector in 2025.
Median score 50 among 1,664 companies.
Against medium-sized companies in the same sector in 2025: operating margin −0.4% (median 3.1%) and equity ratio 24.7% (median 32.6%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 199 MNOK | 176 MNOK |
| Operating margin | −0.4% | 3.1% |
| Profit margin | −0.9% | 3.1% |
| Return on assets | −1.4% | 11.3% |
| Equity ratio | 24.7% | 32.6% |
| Debt-to-equity | 3.05 | 2.02 |
| Current ratio | 1.12 | 1.38 |
| Revenue growth | 20.6% | 6.7% |
| Revenue per employee | 6.02 MNOK | 6.44 MNOK |
The median and “ahead of” refer to medium-sized companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 31, MOTOR FORUM AS does better than 13% of medium-sized companies in the same sector (1,668 companies) in 2025.
Score 2023–2025
- MOTOR FORUM AS
- Median: medium-sized companies in the same sector
MOTOR FORUM AS has a score of 31 for 2025, rank 23,747 of 30,442 in the sector.
Strongest: Growth: percentile 78 against peers, revenue growth 20.6% against a median of 6.7%.
Weakest: Profitability: percentile 12 against peers, operating margin −0.4% against a median of 3.1%. Consistency: percentile 23 against peers.
Worth a closer look
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −0.9% (median 3.1%).
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin −0.4% (median 3.1%).
- Strong growth with weak liquidity. Is the growth financed, or does it tie up capital the company does not have? Based on: revenue growth 20.6% (median 6.7%); current ratio 1.12 (median 1.38).
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
MOTOR FORUM AS had an operating margin of −0.4% and an equity ratio of 24.7% in 2025, and ranks 23,747 of 30,442 in Handel.
From 2024 to 2025: revenue grew by 21% and the equity ratio fell from 33.5% to 24.7%.
This text is generated automatically from the 2025 accounts.
Three simple methods
One method gives a figure: 13 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 13 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −0.9% (median 3.1%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −0.4% (median 3.1%).
- watch
Strong growth with weak liquidity. Is the growth financed, or does it tie up capital the company does not have?
Based on: Revenue growth 20.6% (median 6.7%); Current ratio 1.12 (median 1.38).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −134.9%. Based on the 10 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 12 | weight 30% |
|---|---|---|
| Solidity | 34 | weight 25% |
| Liquidity | 27 | weight 15% |
| Growth | 78 | weight 15% |
| Consistency | 23 | weight 15% |
Durability: 28 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is MOTOR FORUM AS?
The operating margin was −0.4% in 2025, against a median of 3.1% among medium-sized companies in the same sector. Return on assets was −1.4%. The company made a loss before tax.
How solid is MOTOR FORUM AS?
The equity ratio was 24.7% in 2025 (median 32.6%). Debt-to-equity was 3.05 (median 2.02).
What is the liquidity of MOTOR FORUM AS like?
The current ratio was 1.12 in 2025 (median 1.38).
How does MOTOR FORUM AS compare in Handel?
MOTOR FORUM AS ranks 23,747 of 30,442 in Handel for 2025. Among companies of the same size (medium-sized companies) it ranks 1,444 of 1,668. Revenue changed by 20.6% from the year before.
Group accounts
The company is registered as part of a group, but we have no group accounts for it. Group accounts are filed by the parent company, and open data does not say which company that is.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
We do not show the group structure, because open data does not say who owns whom.
From the Central Coordinating Register
- Org. no.
- 931806858
- Legal form
- AS · part of a group
- Sector
- Handel (47.810)
- Size tier
- medium
- Employees
- 33 registered 10 October 2026
- Founded
- 3 April 1981 45 years in operation
- Share capital
- 3.00 MNOK
- Business address
- Øvre Kråkenes 51, 5152 BØNES (BERGEN)
- Municipality
- Bergen rank 9 of 11 in KOSTRA group 12
- Latest accounts filed
- 2025
- Website
- www.motorforum.no/bergen
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Stig-Ove Reitan Martinsen
- Chair of the board
- Lena Louise Bakke Musæus
- Board member
- Lars Ola Solstad
- Board member
- Morten Langum
- Auditor
- CEDRA NORGE AS
Source: Central Coordinating Register, fetched 25 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 27 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 22 | 31 | 31 | |
| Rank | 22,251 | 22,519 | 23,747 | |
| Operating margin | −6.2% | −2.5% | −0.4% | |
| Return on assets | −13.9% | −9.6% | −1.4% | |
| Equity ratio | 25.0% | 33.5% | 24.7% | |
| Current ratio | 1.13 | 1.17 | 1.12 | |
| Revenue growth | – | 2.5% | 20.6% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 160.6 MNOK | 164.6 MNOK | 198.5 MNOK |
| Operating profit | −10.0 MNOK | −4.2 MNOK | −0.8 MNOK |
| Profit before tax | −11.1 MNOK | −4.7 MNOK | −1.8 MNOK |
| Net profit | −8.6 MNOK | −3.7 MNOK | −1.4 MNOK |
| Financial expenses | 1.3 MNOK | 0.7 MNOK | 1.0 MNOK |
| Total assets | 70.5 MNOK | 41.6 MNOK | 53.1 MNOK |
| Current assets | 58.4 MNOK | 31.4 MNOK | 44.1 MNOK |
| Equity | 17.6 MNOK | 14.0 MNOK | 13.1 MNOK |
| Retained earnings | 8.5 MNOK | 4.8 MNOK | 3.4 MNOK |
| Total liabilities | 52.9 MNOK | 27.7 MNOK | 40.0 MNOK |
| Current liabilities | 51.8 MNOK | 26.9 MNOK | 39.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 27 October 2026, accounts id 7110989.
Further
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