Pushit AS
Score · fiscal year 2025
26of 100
How to read this: the company is ahead of 15 % of companies in the Morning class Small in the same sector in 2025. What does this mean?
Rank in the Morning class Small: 1,752 of 2,055 · What are Morning company classes?
Place in the whole sector: 4,261 of 5,169 · Overnatting og servering
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 12 and solidity 15 out of 100 among companies in the Morning class Small in the same sector in 2025. Methodology
Against the sector
Pushit AS is 24 points below the median for companies in the Morning class Small in the same sector in 2025.
Median score 50 among 2,055 companies.
Against companies in the Morning class Small in the same sector in 2025: operating margin −4.9% (median 5.0%) and equity ratio 2.3% (median 19.0%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 15 MNOK | 17 MNOK |
| Operating margin | −4.9% | 5.0% |
| Profit margin | −5.8% | 4.6% |
| Return on assets | −13.0% | 14.4% |
| Equity ratio | 2.3% | 19.0% |
| Debt-to-equity | 43.00 | 3.00 |
| Current ratio | 1.70 | 1.04 |
| Revenue growth | −5.6% | 5.6% |
| Revenue per employee | 0.74 MNOK | 0.72 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 26, Pushit AS does better than 15% of companies in the Morning class Small in the same sector (2,055 companies) in 2025.
Score 2023–2025
- Pushit AS
- Median: companies in the Morning class Small in the same sector
Pushit AS has a score of 26 for 2025, rank 4,261 of 5,169 in the sector.
Strongest: Liquidity: percentile 81 against peers, current ratio 1.70 against a median of 1.04.
Weakest: Profitability: percentile 12 against peers, operating margin −4.9% against a median of 5.0%. Growth: percentile 13 against peers, revenue growth −5.6% against a median of 5.6%.
Worth a closer look
- The equity ratio is very low. Could the company absorb a bad year, and does it need more equity? Based on: equity ratio 2.3% (median 19.0%).
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −5.8% (median 4.6%).
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin −4.9% (median 5.0%).
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
Pushit AS had an operating margin of −4.9% and an equity ratio of 2.3% in 2025, and ranks 4,261 of 5,169 in Overnatting og servering.
From 2024 to 2025: went from a profit to a loss before tax and the operating margin fell from 1.2% to −4.9%.
This text is generated automatically from the 2025 accounts.
Three simple methods
One method gives a figure: 0 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 0 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The equity ratio is very low. Could the company absorb a bad year, and does it need more equity?
Based on: Equity ratio 2.3% (median 19.0%).
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −5.8% (median 4.6%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −4.9% (median 5.0%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 2.5% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.6%. Based on the 9 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 12 | weight 30% |
|---|---|---|
| Solidity | 15 | weight 25% |
| Liquidity | 81 | weight 15% |
| Growth | 13 | weight 15% |
| Consistency | 28 | weight 15% |
Durability: 33 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Pushit AS?
The operating margin was −4.9% in 2025, against a median of 5.0% among companies in the Morning class Small in the same sector. Return on assets was −13.0%. The company made a loss before tax.
How solid is Pushit AS?
The equity ratio was 2.3% in 2025 (median 19.0%). Debt-to-equity was 43.00 (median 3.00).
What is the liquidity of Pushit AS like?
The current ratio was 1.70 in 2025 (median 1.04).
How does Pushit AS compare in Overnatting og servering?
Pushit AS ranks 4,261 of 5,169 in Overnatting og servering for 2025. Among companies in the Morning class Small it is number 1,752 of 2,055. Revenue changed by −5.6% from the year before.
From the Central Coordinating Register
- Org. no.
- 962097278
- Legal form
- AS
- Sector
- Overnatting og servering (56.110)
- Morning company class
- Small
- Employees
- 20 registered 10 October 2026
- Founded
- 25 October 1991 35 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Nedre Langgate 26B, 3126 TØNSBERG
- Municipality
- Tønsberg rank 2 of 10 in KOSTRA group 11
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 1 November 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 1 (one owner)
- Largest owner
- 100.0%
- Split
- companies 100% · private persons 0% · foreign 0%
- Owned from the same municipality
- 100%
- Group chain
-
Owned by: Ænima AS (100%)
Ultimate owner: private person
- Ænima AS · 100.0%
Change 2007–2025:
100% of the shares changed owner (1 new and 5 departed owners). The majority owner changed.
New owners (companies): Ænima AS
Departed (companies): Vestpool Holding AS
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 5 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 33 | 41 | 26 | |
| Rank | 3,192 | 3,138 | 4,261 | |
| Operating margin | −0.5% | 1.2% | −4.9% | |
| Return on assets | −1.8% | 3.7% | −13.0% | |
| Equity ratio | 16.1% | 15.5% | 2.3% | |
| Current ratio | 0.79 | 1.75 | 1.70 | |
| Revenue growth | – | −1.9% | −5.6% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 15.9 MNOK | 15.6 MNOK | 14.7 MNOK |
| Operating profit | −0.1 MNOK | 0.2 MNOK | −0.7 MNOK |
| Profit before tax | −0.1 MNOK | 0.1 MNOK | −0.9 MNOK |
| Tax expense | – | – | – |
| Net profit | −0.1 MNOK | 0.1 MNOK | −0.7 MNOK |
| Financial expenses | 0.0 MNOK | 0.1 MNOK | 0.1 MNOK |
| Total assets | 4.4 MNOK | 5.1 MNOK | 5.5 MNOK |
| Current assets | 2.9 MNOK | 3.9 MNOK | 4.5 MNOK |
| Equity | 0.7 MNOK | 0.8 MNOK | 0.1 MNOK |
| Retained earnings | 0.3 MNOK | 0.4 MNOK | −0.3 MNOK |
| Total liabilities | 3.7 MNOK | 4.3 MNOK | 5.4 MNOK |
| Current liabilities | 3.7 MNOK | 2.2 MNOK | 2.6 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 5 November 2026, accounts id 6956682.
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