THE PLAYER AS
Score · fiscal year 2025
64of 100
How to read this: the company is ahead of 78 % of small companies in the same sector in 2025. What does this mean?
Rank: 8,547 of 38,670 · Handel
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 25 and solidity 100 out of 100 among small companies in the same sector in 2025. Methodology
Against the sector
THE PLAYER AS is 14 points above the median for small companies in the same sector in 2025.
Median score 50 among 36,110 companies.
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating margin | – | 2.5% |
| Profit margin | – | 2.2% |
| Return on assets | −6.3% | 4.0% |
| Equity ratio | 209.4% | 38.3% |
| Debt-to-equity | −0.52 | 0.99 |
| Current ratio | – | 1.70 |
| Revenue growth | – | 3.5% |
The median and “ahead of” refer to small companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 64, THE PLAYER AS does better than 78% of small companies in the same sector (36,579 companies) in 2025.
Score 2023–2025
- THE PLAYER AS
- Median: small companies in the same sector
THE PLAYER AS has a score of 64 for 2025, rank 8,547 of 38,670 in the sector.
Strongest: Solidity: percentile 100 against peers, equity ratio 209.4% against a median of 38.3%. Consistency: percentile 82 against peers.
Weakest: Profitability: percentile 25 against peers.
Worth a closer look
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin – (median 2.2%).
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
THE PLAYER AS had an operating margin of – and an equity ratio of 209.4% in 2025, and ranks 8,547 of 38,670 in Handel.
From 2024 to 2025: the equity ratio rose from 60.3% to 209.4% and went from a profit to a loss before tax.
This text is generated automatically from the 2025 accounts.
Three simple methods
One method gives a figure: 0 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 0 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin – (median 2.2%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Data quality
- watch Revenue not reported
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −65.6%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 25 | weight 30% |
|---|---|---|
| Solidity | 100 | weight 25% |
| Liquidity | – | no data, left out |
| Growth | – | no data, left out |
| Consistency | 82 | weight 15% |
Durability: 59 (average over 3 years)
Index version 2. Data completeness 70%: the share of the weights that had data.
Questions and answers
How profitable is THE PLAYER AS?
The operating margin was – in 2025, against a median of 2.5% among small companies in the same sector. Return on assets was −6.3%. The company made a loss before tax.
How solid is THE PLAYER AS?
The equity ratio was 209.4% in 2025 (median 38.3%). Debt-to-equity was −0.52 (median 0.99).
How does THE PLAYER AS compare in Handel?
THE PLAYER AS ranks 8,547 of 38,670 in Handel for 2025. Among companies of the same size (small companies) it ranks 8,030 of 36,579.
From the Central Coordinating Register
- Org. no.
- 978643000
- Legal form
- AS
- Sector
- Handel (47.710)
- Size tier
- small
- Employees
- 0–4 (not registered)
- Founded
- 1 June 1997 29 years in operation
- Share capital
- 0.10 MNOK
- Business address
- Stortingsgaten 18, 0161 OSLO
- Municipality
- Oslo rank 63–221 of 357 in Norway
- Audit
- Audit opted out from 11 January 2022
- Latest accounts filed
- 2025
- Website
- theplayer.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chair of the board
- Leif Nicolai Frisenberg
- Deputy member
- Anne Merete Frisenberg
- Accountant
- INOXO REGNSKAP AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 28 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 47 | 66 | 64 | |
| Rank | 19,109 | 7,046 | 8,547 | |
| Operating margin | 29.0% | 36.5% | – | |
| Return on assets | 43.1% | 57.6% | −6.3% | |
| Equity ratio | 0.0% | 60.3% | 209.4% | |
| Current ratio | 1.00 | 2.52 | – | |
| Revenue growth | – | −88.8% | – |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 4.0 MNOK | 0.4 MNOK | – |
| Operating profit | 1.1 MNOK | 0.2 MNOK | 0.0 MNOK |
| Profit before tax | 1.1 MNOK | 0.2 MNOK | 0.0 MNOK |
| Net profit | 0.9 MNOK | 0.1 MNOK | 0.0 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total assets | 2.7 MNOK | 0.3 MNOK | 0.1 MNOK |
| Current assets | 2.7 MNOK | 0.3 MNOK | 0.1 MNOK |
| Equity | 0.0 MNOK | 0.2 MNOK | 0.2 MNOK |
| Retained earnings | −0.1 MNOK | 0.1 MNOK | 0.1 MNOK |
| Total liabilities | 2.7 MNOK | 0.1 MNOK | −0.1 MNOK |
| Current liabilities | 2.7 MNOK | 0.1 MNOK | −0.1 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 28 October 2026, accounts id 6827684.
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