FRILUFTSMAGASINET AS
Score · fiscal year 2025
55of 100
How to read this: the company is ahead of 60 % of companies in the Morning class Medium in the same sector in 2025. What does this mean?
Rank in the Morning class Medium: 1,475 of 3,712 · What are Morning company classes?
Place in the whole sector: 9,304 of 23,059 · Handel
Profile
Cheetah · Sprinter
High profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 79 and solidity 6 out of 100 among companies in the Morning class Medium in the same sector in 2025. Methodology
Against the sector
FRILUFTSMAGASINET AS is 5 points above the median for companies in the Morning class Medium in the same sector in 2025.
Median score 50 among 3,712 companies.
Against companies in the Morning class Medium in the same sector in 2025: operating margin 9.5% (median 3.0%) and equity ratio 5.1% (median 30.0%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 179 MNOK | 93 MNOK |
| Operating margin | 9.5% | 3.0% |
| Profit margin | 7.0% | 2.8% |
| Return on assets | 19.4% | 11.6% |
| Equity ratio | 5.1% | 30.0% |
| Debt-to-equity | 18.61 | 2.24 |
| Current ratio | 3.08 | 1.39 |
| Revenue growth | 14.7% | 6.1% |
| Revenue per employee | 4.85 MNOK | 5.07 MNOK |
The median and “ahead of” refer to companies in the Morning class Medium in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 55, FRILUFTSMAGASINET AS does better than 60% of companies in the Morning class Medium in the same sector (3,712 companies) in 2025.
Score 2023–2025
- FRILUFTSMAGASINET AS
- Median: companies in the Morning class Medium in the same sector
FRILUFTSMAGASINET AS has a score of 55 for 2025, rank 9,304 of 23,059 in the sector.
Strongest: Liquidity: percentile 90 against peers, current ratio 3.08 against a median of 1.39. Profitability: percentile 79 against peers, operating margin 9.5% against a median of 3.0%.
Weakest: Solidity: percentile 6 against peers, equity ratio 5.1% against a median of 30.0%. Consistency: percentile 37 against peers.
Worth a closer look
- The equity ratio is very low. Could the company absorb a bad year, and does it need more equity? Based on: equity ratio 5.1% (median 30.0%).
- What lies behind weak solidity, and will it last?
- What lies behind weak consistency, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
FRILUFTSMAGASINET AS had an operating margin of 9.5% and an equity ratio of 5.1% in 2025, and ranks 9,304 of 23,059 in Handel.
From 2024 to 2025: the operating margin rose from 5.2% to 9.5% and revenue grew by 15%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 5 MNOK and 105 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 99 MNOK |
| EV/EBIT | 8.0 | 105 MNOK |
| P/B | 1.0 | 5 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The equity ratio is very low. Could the company absorb a bad year, and does it need more equity?
Based on: Equity ratio 5.1% (median 30.0%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 6.1% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 79 | weight 30% |
|---|---|---|
| Solidity | 6 | weight 25% |
| Liquidity | 90 | weight 15% |
| Growth | 73 | weight 15% |
| Consistency | 37 | weight 15% |
Durability: 49 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is FRILUFTSMAGASINET AS?
The operating margin was 9.5% in 2025, against a median of 3.0% among companies in the Morning class Medium in the same sector. Return on assets was 19.4%.
How solid is FRILUFTSMAGASINET AS?
The equity ratio was 5.1% in 2025 (median 30.0%). Debt-to-equity was 18.61 (median 2.24).
What is the liquidity of FRILUFTSMAGASINET AS like?
The current ratio was 3.08 in 2025 (median 1.39).
How does FRILUFTSMAGASINET AS compare in Handel?
FRILUFTSMAGASINET AS ranks 9,304 of 23,059 in Handel for 2025. Among companies in the Morning class Medium it is number 1,475 of 3,712. Revenue changed by 14.7% from the year before.
Public contracts
- Contracts awarded since 2024
- 1
- Total awarded value since 2024
- value not stated
- Framework agreements
- 1
- Left out of the total: the value is a ceiling, not actual spend.
| Date | Buyer | Notice | Value |
|---|---|---|---|
| 30 September 2024 | Forsvaret v/Forsvarets logistikkorganisasjon | 2022032061 Anskaffelse av fjellduk med og uten fôr | 106.0 MNOK (framework) |
Based on notices in Doffin. Does not show call-offs under framework agreements or purchases below the publication threshold. Values are as stated by the buyer.
Source: Doffin (DFØ), fetched 27 October 2026. Winners are matched on organisation number.
Contains data under the Norwegian licence for public data (NLOD 2.0) made available by Doffin/the Norwegian Agency for Public and Financial Management (DFØ). NLOD 2.0
From the Central Coordinating Register
- Org. no.
- 981609638
- Legal form
- AS
- Sector
- Handel (47.710)
- Morning company class
- Medium
- Employees
- 37 registered 10 October 2026
- Founded
- 1 January 2000 26 years in operation
- Share capital
- 1.00 MNOK
- Business address
- Dråpen 18, 3036 DRAMMEN
- Municipality
- Drammen rank 10 of 11 in KOSTRA group 12
- Latest accounts filed
- 2025
- LEI
- 25490042H84G4J3RHJ44 not renewed (lapsed)
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Fredrik Aaserud
- Chair of the board
- Fredrik Aaserud
- Board member
- George Harold Fulford
- Board member
- Lene Aaserud
- Auditor
- DIN REVISOR AS
- Accountant
- RG REGNSKAP AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
- Parent company
- No parent company: owned by persons
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 29 October 2026. The parent is the one the company itself reported to GLEIF.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 28 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 47 | 46 | 55 | |
| Rank | 11,674 | 12,982 | 9,304 | |
| Operating margin | 8.6% | 5.2% | 9.5% | |
| Return on assets | 19.2% | 12.5% | 19.4% | |
| Equity ratio | 6.4% | 6.0% | 5.1% | |
| Current ratio | 2.18 | 2.92 | 3.08 | |
| Revenue growth | – | 4.2% | 14.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 150.2 MNOK | 156.5 MNOK | 179.5 MNOK |
| Operating profit | 12.9 MNOK | 8.2 MNOK | 17.1 MNOK |
| Profit before tax | 13.6 MNOK | 9.0 MNOK | 12.6 MNOK |
| Net profit | 10.6 MNOK | 7.0 MNOK | 9.9 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 5.4 MNOK |
| Total assets | 70.9 MNOK | 71.9 MNOK | 92.1 MNOK |
| Current assets | 70.0 MNOK | 71.4 MNOK | 91.5 MNOK |
| Equity | 4.5 MNOK | 4.3 MNOK | 4.7 MNOK |
| Retained earnings | 3.5 MNOK | 3.3 MNOK | 3.7 MNOK |
| Total liabilities | 66.4 MNOK | 67.6 MNOK | 87.4 MNOK |
| Current liabilities | 32.1 MNOK | 24.5 MNOK | 29.8 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 28 October 2026, accounts id 7023748.
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