FLOWERDIRECT AS
Score · fiscal year 2025
57of 100
How to read this: the company is ahead of 66 % of medium-sized companies in the same sector in 2025. What does this mean?
Rank: 14,243 of 38,670 · Handel
Profile
Cheetah · Sprinter
High profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 88 and solidity 30 out of 100 among medium-sized companies in the same sector in 2025. Methodology
Against the sector
FLOWERDIRECT AS is 8 points above the median for medium-sized companies in the same sector in 2025.
Median score 49 among 2,198 companies.
Against medium-sized companies in the same sector in 2025: operating margin 7.9% (median 3.2%) and equity ratio 22.1% (median 32.6%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 202 MNOK | 173 MNOK |
| Operating margin | 7.9% | 3.2% |
| Profit margin | 7.9% | 3.2% |
| Return on assets | 37.2% | 11.6% |
| Equity ratio | 22.1% | 32.6% |
| Debt-to-equity | 3.53 | 2.03 |
| Current ratio | 1.24 | 1.38 |
| Revenue growth | 13.7% | 6.8% |
| Revenue per employee | 4.21 MNOK | 6.45 MNOK |
The median and “ahead of” refer to medium-sized companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 57, FLOWERDIRECT AS does better than 66% of medium-sized companies in the same sector (2,203 companies) in 2025.
Score 2023–2025
- FLOWERDIRECT AS
- Median: medium-sized companies in the same sector
FLOWERDIRECT AS has a score of 57 for 2025, rank 14,243 of 38,670 in the sector.
Strongest: Profitability: percentile 88 against peers, operating margin 7.9% against a median of 3.2%. Growth: percentile 68 against peers, revenue growth 13.7% against a median of 6.8%.
Weakest: Solidity: percentile 30 against peers, equity ratio 22.1% against a median of 32.6%. Liquidity: percentile 38 against peers, current ratio 1.24 against a median of 1.38.
Worth a closer look
- What lies behind weak solidity, and will it last?
- What lies behind weak liquidity, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
FLOWERDIRECT AS had an operating margin of 7.9% and an equity ratio of 22.1% in 2025, and ranks 14,243 of 38,670 in Handel.
From 2024 to 2025: the operating margin rose from 4.3% to 7.9% and revenue grew by 14%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 10 MNOK and 136 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 125 MNOK |
| EV/EBIT | 8.0 | 136 MNOK |
| P/B | 1.0 | 10 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 2.1% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −65.6%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 88 | weight 30% |
|---|---|---|
| Solidity | 30 | weight 25% |
| Liquidity | 38 | weight 15% |
| Growth | 68 | weight 15% |
| Consistency | 46 | weight 15% |
Durability: 54 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is FLOWERDIRECT AS?
The operating margin was 7.9% in 2025, against a median of 3.2% among medium-sized companies in the same sector. Return on assets was 37.2%.
How solid is FLOWERDIRECT AS?
The equity ratio was 22.1% in 2025 (median 32.6%). Debt-to-equity was 3.53 (median 2.03).
What is the liquidity of FLOWERDIRECT AS like?
The current ratio was 1.24 in 2025 (median 1.38).
How does FLOWERDIRECT AS compare in Handel?
FLOWERDIRECT AS ranks 14,243 of 38,670 in Handel for 2025. Among companies of the same size (medium-sized companies) it ranks 755 of 2,203. Revenue changed by 13.7% from the year before.
Group accounts · 2023
50 of 100
Rank 848 of 1716 groups with group accounts. Groups are ranked only against each other, not against single companies.
- Operating revenue, group
- 170 MNOK
- Operating profit, group
- 10 MNOK
- Profit before tax, group
- 10 MNOK
- Total assets, group
- 38 MNOK
- Equity, group
- 10 MNOK
| Key figure | The group | The company alone (2025) |
|---|---|---|
| Operating margin | 5.9% | – |
| Return on assets | 27.9% | – |
| Equity ratio | 26.3% | – |
| Current ratio | 1.33 | – |
| Revenue growth | – | – |
Same formulas and weights as the company index. Group and company are never added together, and the group accounts are not part of sector averages or company rankings.
Source: Brønnøysund Register Centre, group accounts 2023 (open data, NLOD 2.0).
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
We do not show the group structure, because open data does not say who owns whom.
From the Central Coordinating Register
- Org. no.
- 984823673
- Legal form
- AS · part of a group
- Sector
- Handel (46.220)
- Size tier
- medium
- Employees
- 48 registered 10 October 2026
- Founded
- 29 August 2002 24 years in operation
- Share capital
- 0.05 MNOK
- Business address
- Håndverksveien 5, 1405 LANGHUS (NORDRE FOLLO)
- Municipality
- Nordre Follo rank 1 of 10 in KOSTRA group 11
- Latest accounts filed
- 2025
- Website
- www.flowerdirect.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Gorm Haugen
- Chair of the board
- Svein Brændjord
- Board member
- Markus Brændjord Sørensen
- Board member
- Gorm Haugen
- Board member
- Jon Egil Dahl
- Board member
- Irene Skulstad
- Board member
- Amina-Batul Ahmad
- Deputy member
- Kristin Støver
- Auditor
- LST REVISJON AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 29 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 56 | 50 | 57 | |
| Rank | 13,648 | 18,597 | 14,243 | |
| Operating margin | 5.5% | 4.3% | 7.9% | |
| Return on assets | 29.2% | 23.3% | 37.2% | |
| Equity ratio | 24.5% | 23.4% | 22.1% | |
| Current ratio | 1.30 | 1.27 | 1.24 | |
| Revenue growth | – | 4.4% | 13.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 170.5 MNOK | 177.9 MNOK | 202.3 MNOK |
| Operating profit | 9.3 MNOK | 7.7 MNOK | 16.1 MNOK |
| Profit before tax | 9.6 MNOK | 7.5 MNOK | 16.1 MNOK |
| Net profit | 7.5 MNOK | 5.9 MNOK | 12.5 MNOK |
| Financial expenses | 0.4 MNOK | 0.8 MNOK | 0.7 MNOK |
| Total assets | 34.1 MNOK | 35.8 MNOK | 45.3 MNOK |
| Current assets | 33.4 MNOK | 34.8 MNOK | 43.6 MNOK |
| Equity | 8.4 MNOK | 8.4 MNOK | 10.0 MNOK |
| Retained earnings | 8.3 MNOK | 8.3 MNOK | 9.9 MNOK |
| Total liabilities | 25.7 MNOK | 27.4 MNOK | 35.3 MNOK |
| Current liabilities | 25.7 MNOK | 27.4 MNOK | 35.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 29 October 2026, accounts id 6791856.
Further
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