Applica AS
Score · fiscal year 2025
39of 100
How to read this: the company is ahead of 25 % of companies in the Morning class Small in the same sector in 2025. What does this mean?
Rank in the Morning class Small: 674 of 904 · What are Morning company classes?
Place in the whole sector: 2,139 of 2,930 · Informasjon og kommunikasjon
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 10 and solidity 71 out of 100 among companies in the Morning class Small in the same sector in 2025. Methodology
Against the sector
Applica AS is 11 points below the median for companies in the Morning class Small in the same sector in 2025.
Median score 50 among 904 companies.
Against companies in the Morning class Small in the same sector in 2025: operating margin −18.7% (median 4.5%) and equity ratio 53.5% (median 34.0%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 11 MNOK | 24 MNOK |
| Operating margin | −18.7% | 4.5% |
| Profit margin | −18.6% | 4.8% |
| Return on assets | −56.0% | 8.6% |
| Equity ratio | 53.5% | 34.0% |
| Debt-to-equity | 0.87 | 1.67 |
| Current ratio | 2.15 | 1.32 |
| Revenue growth | −19.5% | 8.0% |
| Revenue per employee | 1.08 MNOK | 1.72 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 39, Applica AS does better than 25% of companies in the Morning class Small in the same sector (904 companies) in 2025.
Score 2023–2025
- Applica AS
- Median: companies in the Morning class Small in the same sector
Applica AS has a score of 39 for 2025, rank 2,139 of 2,930 in the sector.
Strongest: Liquidity: percentile 80 against peers, current ratio 2.15 against a median of 1.32. Solidity: percentile 71 against peers, equity ratio 53.5% against a median of 34.0%.
Weakest: Growth: percentile 7 against peers, revenue growth −19.5% against a median of 8.0%. Profitability: percentile 10 against peers, operating margin −18.7% against a median of 4.5%.
Worth a closer look
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −18.6% (median 4.8%).
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin −18.7% (median 4.5%).
- What lies behind weak growth, and will it last?
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
Applica AS had an operating margin of −18.7% and an equity ratio of 53.5% in 2025, and ranks 2,139 of 2,930 in Informasjon og kommunikasjon.
From 2024 to 2025: the operating margin fell from −8.7% to −18.7% and revenue fell by 19%.
This text is generated automatically from the 2025 accounts.
Three simple methods
One method gives a figure: 2 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 2 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −18.6% (median 4.8%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −18.7% (median 4.5%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 0.3% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2026, the sector's weakest year, for this company.
The sector's weakest year was 2026, with a median operating margin of 4.0%. Based on the 8 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 10 | weight 30% |
|---|---|---|
| Solidity | 71 | weight 25% |
| Liquidity | 80 | weight 15% |
| Growth | 7 | weight 15% |
| Consistency | 35 | weight 15% |
Durability: 51 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Applica AS?
The operating margin was −18.7% in 2025, against a median of 4.5% among companies in the Morning class Small in the same sector. Return on assets was −56.0%. The company made a loss before tax.
How solid is Applica AS?
The equity ratio was 53.5% in 2025 (median 34.0%). Debt-to-equity was 0.87 (median 1.67).
What is the liquidity of Applica AS like?
The current ratio was 2.15 in 2025 (median 1.32).
How does Applica AS compare in Informasjon og kommunikasjon?
Applica AS ranks 2,139 of 2,930 in Informasjon og kommunikasjon for 2025. Among companies in the Morning class Small it is number 674 of 904. Revenue changed by −19.5% from the year before.
From the Central Coordinating Register
- Org. no.
- 985418357
- Legal form
- AS
- Sector
- Informasjon og kommunikasjon (62.200)
- Morning company class
- Small
- Employees
- 10 registered 10 October 2026
- Founded
- 17 January 2003 23 years in operation
- Share capital
- 0.15 MNOK
- Business address
- Rådhusveien 5, 4520 LINDESNES
- Municipality
- Lindesnes rank 6–21 of 27 in KOSTRA group 9
- Latest accounts filed
- 2025
- Website
- www.applica.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 1 November 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 1 (one owner)
- Largest owner
- 100.0%
- Split
- companies 100% · private persons 0% · foreign 0%
- Owned from the same municipality
- 100%
- Group chain
-
Owned by: Applica Group AS (100%)
Ultimate owner: Applica Group AS
- Applica Group AS · 100.0%
Change 2007–2025:
100% of the shares changed owner (1 new and 3 departed owners). The majority owner changed.
New owners (companies): Applica Group AS
Departed (companies): Amaj Holding AS, Brill AS, Vigeland Holding AS
Holds shares in: Storebrand ASA (0%)
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 5 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 72 | 43 | 39 | |
| Rank | 442 | 1,906 | 2,139 | |
| Operating margin | 5.5% | −8.7% | −18.7% | |
| Return on assets | 22.4% | −28.7% | −56.0% | |
| Equity ratio | 52.3% | 49.8% | 53.5% | |
| Current ratio | 2.10 | 2.01 | 2.15 | |
| Revenue growth | – | −3.5% | −19.5% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 13.9 MNOK | 13.4 MNOK | 10.8 MNOK |
| Operating profit | 0.8 MNOK | −1.2 MNOK | −2.0 MNOK |
| Profit before tax | 0.8 MNOK | −1.1 MNOK | −2.0 MNOK |
| Tax expense | – | – | – |
| Net profit | 0.6 MNOK | −0.9 MNOK | −1.6 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total assets | 3.5 MNOK | 3.9 MNOK | 3.6 MNOK |
| Current assets | 3.5 MNOK | 3.9 MNOK | 3.6 MNOK |
| Equity | 1.8 MNOK | 2.0 MNOK | 1.9 MNOK |
| Retained earnings | 1.7 MNOK | 0.8 MNOK | – |
| Total liabilities | 1.7 MNOK | 2.0 MNOK | 1.7 MNOK |
| Current liabilities | 1.7 MNOK | 2.0 MNOK | 1.7 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 5 November 2026, accounts id 6886236.
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