Smartoptics AS
Score · fiscal year 2023
68of 100
How to read this: the company is ahead of 78 % of companies in the Morning class Large in the same sector in 2023. What does this mean?
Rank in the Morning class Large: 103 of 465 · What are Morning company classes?
Place in the whole sector: 4,847 of 21,201 · Handel
Profile
Cheetah · Sprinter
High profitability, lower solidity
Position against comparable companies in 2023, not a verdict on the company. Based on profitability 95 and solidity 33 out of 100 among companies in the Morning class Large in the same sector in 2023. Methodology
Against the sector
Smartoptics AS is 20 points above the median for companies in the Morning class Large in the same sector in 2023.
Median score 48 among 465 companies.
Against companies in the Morning class Large in the same sector in 2023: operating margin 14.8% (median 2.3%) and equity ratio 20.3% (median 28.7%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 620 MNOK | 1,081 MNOK |
| Operating margin | 14.8% | 2.3% |
| Profit margin | 14.8% | 2.4% |
| Return on assets | 36.9% | 10.3% |
| Equity ratio | 20.3% | 28.7% |
| Debt-to-equity | 3.92 | 2.46 |
| Current ratio | 3.84 | 1.28 |
| Revenue growth | – | 0.8% |
| Revenue per employee | 77.49 MNOK | 11.26 MNOK |
The median and “ahead of” refer to companies in the Morning class Large in the same sector in 2023. The bar shows the share of companies the figure is ahead of.
With an index of 68, Smartoptics AS does better than 78% of companies in the Morning class Large in the same sector (465 companies) in 2023.
Score 2023–2025
- Smartoptics AS
- Median: companies in the Morning class Large in the same sector
What the numbers say
Smartoptics AS had an operating margin of 14.8% and an equity ratio of 20.3% in 2023, and ranks 4,847 of 21,201 in Handel.
This text is generated automatically from the 2023 accounts.
Three simple methods
The methods give between 87 MNOK and 723 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 723 MNOK |
| EV/EBIT | 8.0 | 567 MNOK |
| P/B | 1.0 | 87 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 19.5% of the debt in 2023. The policy rate averaged 3.54 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 95 | weight 30% |
|---|---|---|
| Solidity | 33 | weight 25% |
| Liquidity | 98 | weight 15% |
| Growth | – | no data, left out |
| Consistency | 43 | weight 15% |
Index version 2. Data completeness 85%: the share of the weights that had data.
Questions and answers
How profitable is Smartoptics AS?
The operating margin was 14.8% in 2023, against a median of 2.3% among companies in the Morning class Large in the same sector. Return on assets was 36.9%.
How solid is Smartoptics AS?
The equity ratio was 20.3% in 2023 (median 28.7%). Debt-to-equity was 3.92 (median 2.46).
What is the liquidity of Smartoptics AS like?
The current ratio was 3.84 in 2023 (median 1.28).
How does Smartoptics AS compare in Handel?
Smartoptics AS ranks 4,847 of 21,201 in Handel for 2023. Among companies in the Morning class Large it is number 103 of 465.
From the Central Coordinating Register
- Org. no.
- 987438266
- Legal form
- AS
- Sector
- Handel (46.500)
- Morning company class
- Large
- Employees
- 8 registered 10 October 2026
- Founded
- 24 September 2004 22 years in operation
- Share capital
- 0.97 MNOK
- Business address
- Akersgata 32, 0180 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
- Website
- www.smartoptics.com
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Magnus Roger Grenfeldt
- Chair of the board
- Thomas Ramm
- Board member
- Magnus Roger Grenfeldt
- Deputy member
- John Stefan Karlsson
- Auditor
- Pricewaterhousecoopers AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 29 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 68 | 48 | 50 | |
| Rank | 4,847 | 12,111 | 11,565 | |
| Operating margin | 14.8% | 3.2% | 11.3% | |
| Return on assets | 36.9% | 19.0% | 13.9% | |
| Equity ratio | 20.3% | 13.0% | 7.4% | |
| Current ratio | 3.84 | 3.39 | 1.94 | |
| Revenue growth | – | −3.7% | 7.2% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 619.9 MNOK | 596.7 MNOK | 639.4 MNOK |
| Operating profit | 92.0 MNOK | 19.2 MNOK | 72.5 MNOK |
| Profit before tax | 91.5 MNOK | 48.5 MNOK | 22.1 MNOK |
| Net profit | 72.3 MNOK | 38.6 MNOK | 17.5 MNOK |
| Financial expenses | 66.5 MNOK | 42.1 MNOK | 61.9 MNOK |
| Total assets | 428.6 MNOK | 477.0 MNOK | 605.9 MNOK |
| Current assets | 398.7 MNOK | 435.2 MNOK | 556.4 MNOK |
| Equity | 87.2 MNOK | 62.2 MNOK | 44.8 MNOK |
| Retained earnings | 64.1 MNOK | 39.1 MNOK | 21.7 MNOK |
| Total liabilities | 341.4 MNOK | 414.8 MNOK | 561.1 MNOK |
| Current liabilities | 103.8 MNOK | 128.2 MNOK | 287.0 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 29 October 2026, accounts id 5108139.
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