Msg AS
Not financial advice. The index, rank, signals and advice are rule-based indications from the latest filed annual accounts. They are not a credit rating, an assessment of management or a recommendation to buy, sell or do business with the company. Read more
Key facts
Is the company run well?
Five key figures against companies in the Morning class Micro in the same sector. Green is better than most, amber about like the industry and red weaker than most.
- Profitability · operating margin 72.8% About like the industry Industry: 72.3%
- Returns · return on assets 6.7% Weaker than the industry Industry: 10.9%
- Solidity · equity ratio 90.8% About like the industry Industry: 86.2%
- Liquidity · current ratio 9.74 Better than the industry Industry: 5.91
The mark comes from the company's place among comparable companies (percentile): green from 60, amber from 40, red below 40. Negative equity, an operating loss and a current ratio under 1 pull it down regardless. Methodology
Score · fiscal year 2023
51of 100
How to read this: the company is ahead of 47 % of companies in the Morning class Micro in the same sector in 2023. What does this mean?
Rank in the Morning class Micro: 376 of 712 · What are Morning company classes?
Place in the whole sector: 583 of 1,137 · Finans og forsikring
Profile
Elephant · Steward
Lower profitability, high resilience
Position against comparable companies in 2023, not a verdict on the company. Based on profitability 42 and resilience 61 out of 100 among companies in the Morning class Micro in the same sector in 2023. Methodology
Against the sector
Msg AS is 2 points below the median for companies in the Morning class Micro in the same sector in 2023.
Median score 53 among 712 companies.
Against companies in the Morning class Micro in the same sector in 2023: operating margin 72.8% (median 72.3%) and equity ratio 90.8% (median 86.2%).
How it has gone · 2023–2025
Revenue rose by 97 % from 2023 to 2025, to 3.9 MNOK. The operating margin rose from 72.8% in 2023 to 89.6% in 2025. The equity ratio fell from 90.8% in 2023 to 83.7% in 2025.
Amounts in the reporting currency. The full year-by-year table is further down under «Details». See every figure year by year
Accounts in short
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 2.0 MNOK | 2.6 MNOK | 3.9 MNOK |
| Operating profit | 1.4 MNOK | 2.1 MNOK | 3.5 MNOK |
| Net profit | 1.3 MNOK | 2.0 MNOK | 3.5 MNOK |
| Total assets | 21.6 MNOK | 23.5 MNOK | 26.4 MNOK |
| Equity | 19.6 MNOK | 21.1 MNOK | 22.1 MNOK |
| Total liabilities | 2.0 MNOK | 2.4 MNOK | 4.3 MNOK |
From the Brønnøysund Register Centre, in the company's reporting currency (NOK). See every figure year by year
From the Central Coordinating Register
- Org. no.
- 989129058
- Legal form
- AS
- Sector
- Finans og forsikring (64.323)
- Purpose
- Er selv, gjennom hel- eller deleide selskaper eller ved samarbeide med andre virksomheter å forestå investeringsvirksomhet, eiendomsforvaltning, forretningsførsel og annen virksomhet beslektet med denne.
- Morning company class
- Micro
- Employees
- 0–4 (not registered) Payroll costs in the accounts: 0.0 MNOK (2023).
- Founded
- 20 September 2005 21 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Gressvikveien 23, 1621 GRESSVIK (FREDRIKSTAD)
- Municipality
- Fredrikstad rank 11 of 11 in KOSTRA group 12
- Audit
- Audit opted out from 1 November 2024
- Latest accounts filed
- 2025
- VAT registered
- No
- LEI
- 636700YSIOKS7ZR4WY22 renews 8 April 2027
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Worth a closer look
- watch
Receivables equal far more days of revenue than at comparable companies. Do customers pay late, or are these loans to companies in the same group?
Based on: Receivable days 285 days (median 36 days).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were −0.3% of the debt in 2023. The policy rate averaged 3.54 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2026, the sector's weakest year, for this company.
The sector's weakest year was 2026, with a median operating margin of −13.5%. Based on the 7 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 42 | weight 40% |
|---|---|---|
| Solidity | 57 | weight 20% |
| Liquidity | 60 | weight 5% |
| Growth | – | no data, left out |
| Consistency | 71 | weight 10% |
Three goals: profitability 40%, growth 25%, resilience 35%. Why these weights?
Index version 3. Data completeness 75%: the share of the weights that had data.
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 2 MNOK | 3 MNOK |
| Operating margin | 72.8% | 72.3% |
| Profit margin | 73.1% | 76.1% |
| Return on assets | 6.7% | 10.9% |
| Equity ratio | 90.8% | 86.2% |
| Debt-to-equity | 0.10 | 0.14 |
| Current ratio | 9.74 | 5.91 |
| Revenue growth | – | −0.7% |
The median and “ahead of” refer to companies in the Morning class Micro in the same sector in 2023. The bar shows the share of companies the figure is ahead of.
With an index of 51, Msg AS does better than 47% of companies in the Morning class Micro in the same sector (712 companies) in 2023.
Score 2023–2025
- Msg AS
- Median: companies in the Morning class Micro in the same sector
Working capital and debt
| Measure | Company | Median | |
|---|---|---|---|
| Working capital | |||
| Receivable days All current receivables, including those on group companies, in days of revenue. |
285 days | 36 days | |
| Inventory and other current assets, days Current assets other than receivables and bank deposits, that is inventory and short-term investments, in days of revenue. |
3,204 days | 0 days | |
| Net working capital to revenue Current assets less bank deposits less current liabilities, divided by revenue. Negative: short-term debt funds the operations. |
856.6% | 73.9% | |
| Cash share of current assets How much of the short-term buffer is bank deposits and cash. |
1.3% | 25.7% | |
| Debt and interest burden | |||
| Interest coverage (times) Operating result divided by all financial costs. Below 1: operations do not cover the cost of the debt. |
– | 24.5 | |
| Financial costs as a share of debt All financial costs (interest, currency losses and other) divided by all debt, interest-free debt included. Not an interest rate. |
−0.3% | 1.8% | |
| Long-term share of debt Long-term debt as a share of all debt. A low share means more falls due within a year. |
0.0% | 0.0% | |
Net working capital (current assets less bank deposits less current liabilities): 17.0 MNOK.
Of the financial costs of 0.0 MNOK, 0.1 MNOK is reported as interest costs in the accounts.
The median and the bar refer to companies in the Morning class Micro in the same sector in 2023. The bar shows the share of the group with a lower figure: higher is not always better, long receivable days tie up capital, for example. These figures do not count in the score.
What the numbers say
Msg AS had an operating margin of 72.8% and an equity ratio of 90.8% in 2023, and ranks 583 of 1,137 in Finans og forsikring.
This text is generated automatically from the 2023 accounts.
Three simple methods
The methods give between 10 MNOK and 15 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 12.3 | 10 MNOK |
| EV/EBIT | – | not used in the sector |
| P/B | 1.2 | 15 MNOK |
The listed basis is the value at listed multiples. The estimate is lowered for size: a small-company premium of 4% on the cost of equity gives a value 38% lower. No separate marketability discount is applied, because the premium already allows for the company being small and unlisted.
The NACE code has no listed industry of its own in the table, so the multiples are the sector median: Bank (Money Center), Banks (Regional), Insurance (General), Investments & Asset Management, Financial Svcs. (Non-bank & Insurance).
Not financial advice. The value range is a rough model estimate from listed-company multiples, not a valuation, a price target or a price offer. The actual value may differ greatly. Read more
A mechanical estimate from public accounts, not advice. A mechanical estimate from public accounts with listed multiples and fixed adjustments. Not a valuation and not advice to buy or sell. See the calculation
Questions and answers
How profitable is Msg AS?
The operating margin was 72.8% in 2023, against a median of 72.3% among companies in the Morning class Micro in the same sector. Return on assets was 6.7%.
How solid is Msg AS?
The equity ratio was 90.8% in 2023 (median 86.2%). Debt-to-equity was 0.10 (median 0.14).
What is the liquidity of Msg AS like?
The current ratio was 9.74 in 2023 (median 5.91).
How does Msg AS compare in Finans og forsikring?
Msg AS ranks 583 of 1,137 in Finans og forsikring for 2023. Among companies in the Morning class Micro it is number 376 of 712.
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 7 November 2026. Only names are shown.
- Parent company
- No parent company: owned by persons
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 31 October 2026. The parent is the one the company itself reported to GLEIF.
Shareholders (2025)
- Number of shareholders
- 4
- Largest owner
- 12.7% · top three 32.3%
- Split
- companies 0% · private persons 33% · foreign 0%
- Owners over 60
- 3% of the shares held by persons (median age 40)
Change 2007–2025: 66% of the shares changed owner (3 new and 0 departed owners). The majority owner changed.
Holds shares in: Nortuna Holding AS (1%), Fireco AS (29%)
The owners' shares do not add up to the company's total number of shares in the source.
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Is this your company? Suggest changes or add information
Figures last fetched 10 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 51 | 53 | 56 | |
| Rank | 583 | 552 | 497 | |
| Operating margin | 72.8% | 81.2% | 89.6% | |
| Return on assets | 6.7% | 8.8% | 13.4% | |
| Equity ratio | 90.8% | 89.8% | 83.7% | |
| Current ratio | 9.74 | 8.29 | 5.03 | |
| Revenue growth | – | 28.4% | 53.6% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 2.0 MNOK | 2.6 MNOK | 3.9 MNOK |
| Operating profit | 1.4 MNOK | 2.1 MNOK | 3.5 MNOK |
| Profit before tax | 1.5 MNOK | 2.0 MNOK | 3.5 MNOK |
| Tax expense | 0.2 MNOK | 0.0 MNOK | 0.0 MNOK |
| Net profit | 1.3 MNOK | 2.0 MNOK | 3.5 MNOK |
| Financial expenses | 0.0 MNOK | 0.1 MNOK | 0.1 MNOK |
| Total assets | 21.6 MNOK | 23.5 MNOK | 26.4 MNOK |
| Current assets | 19.3 MNOK | 19.9 MNOK | 21.6 MNOK |
| Equity | 19.6 MNOK | 21.1 MNOK | 22.1 MNOK |
| Retained earnings | 19.3 MNOK | 20.8 MNOK | 21.8 MNOK |
| Total liabilities | 2.0 MNOK | 2.4 MNOK | 4.3 MNOK |
| Current liabilities | 2.0 MNOK | 2.4 MNOK | 4.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 10 November 2026, accounts id 5030859.
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