Publy AS
Not financial advice. The index, rank, signals and advice are rule-based indications from the latest filed annual accounts. They are not a credit rating, an assessment of management or a recommendation to buy, sell or do business with the company. Read more
Score · fiscal year 2025
39of 100
How to read this: the company is ahead of 29 % of companies in the Morning class Micro in the same sector in 2025. What does this mean?
Rank in the Morning class Micro: 5,273 of 7,474 · What are Morning company classes?
Place in the whole sector: 7,158 of 10,060 · Teknisk tjenesteyting og forskning
Profile
Cheetah · Sprinter
High profitability, lower resilience
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 61 and resilience 12 out of 100 among companies in the Morning class Micro in the same sector in 2025. Methodology
Against the sector
Publy AS is 12 points below the median for companies in the Morning class Micro in the same sector in 2025.
Median score 51 among 7,470 companies.
Against companies in the Morning class Micro in the same sector in 2025: operating margin 8.2% (median 7.8%) and equity ratio −195.5% (median 43.1%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 2 MNOK | 2 MNOK |
| Operating margin | 8.2% | 7.8% |
| Profit margin | 6.6% | 7.8% |
| Return on assets | 29.8% | 14.1% |
| Equity ratio | −195.5% | 43.1% |
| Debt-to-equity | – | 1.04 |
| Current ratio | 0.46 | 1.71 |
| Revenue growth | 25.2% | 6.9% |
The median and “ahead of” refer to companies in the Morning class Micro in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 39, Publy AS does better than 29% of companies in the Morning class Micro in the same sector (7,474 companies) in 2025.
Score 2023–2025
- Publy AS
- Median: companies in the Morning class Micro in the same sector
Working capital and debt
| Measure | Company | Median | |
|---|---|---|---|
| Working capital | |||
| Receivable days All current receivables, including those on group companies, in days of revenue. |
24 days | 44 days | |
| Inventory and other current assets, days Current assets other than receivables and bank deposits, that is inventory and short-term investments, in days of revenue. |
0 days | 0 days | |
| Net working capital to revenue Current assets less bank deposits less current liabilities, divided by revenue. Negative: short-term debt funds the operations. |
−16.5% | −7.1% | |
| Cash share of current assets How much of the short-term buffer is bank deposits and cash. |
37.4% | 57.8% | |
| Debt and interest burden | |||
| Interest coverage (times) Operating result divided by all financial costs. Below 1: operations do not cover the cost of the debt. |
5.0 | 14.9 | |
| Financial costs as a share of debt All financial costs (interest, currency losses and other) divided by all debt, interest-free debt included. Not an interest rate. |
2.0% | 0.6% | |
| Long-term share of debt Long-term debt as a share of all debt. A low share means more falls due within a year. |
71.7% | 2.3% | |
Net working capital (current assets less bank deposits less current liabilities): −0.3 MNOK.
The median and the bar refer to companies in the Morning class Micro in the same sector in 2025. The bar shows the share of the group with a lower figure: higher is not always better, long receivable days tie up capital, for example. These figures do not count in the score.
Publy AS has a score of 39 for 2025, rank 7,158 of 10,060 in the sector.
Strongest: Profitability: percentile 61 against peers, operating margin 8.2% against a median of 7.8%.
Weakest: Solidity: percentile 0 against peers, equity ratio −195.5% against a median of 43.1%. Liquidity: percentile 6 against peers, current ratio 0.46 against a median of 1.71.
Worth a closer look
- Equity is negative. How will it be rebuilt, and what do lenders and the auditor say about going concern? Based on: equity ratio −195.5% (median 43.1%).
- Consider strengthening liquidity: current liabilities are 2.2 times current assets. Based on: current ratio 0.46 (median 1.71).
- Strong growth with weak liquidity. Is the growth financed, or does it tie up capital the company does not have? Based on: revenue growth 25.2% (median 6.9%); current ratio 0.46 (median 1.71).
- What lies behind weak solidity, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
The industry or the company: what drove the result?
In 2025 the operating margin of Publy AS fell by 20.2 percentage points. Comparable companies fell by a median 0.2 points. So the company did 20.0 points weaker than the industry, for reasons of its own.
Over 2 year-to-year changes Publy AS moved the same way as comparable companies 1 times. About 1% of the changes in operating margin were common to the industry; the rest was the company's own.
| Year | The company | Comparable (median) | Change, company | Change, industry | The company's own |
|---|---|---|---|---|---|
| 2024 | 28.4% | 8.0% | +51.4 percentage points | −0.5 percentage points | +51.9 percentage points |
| 2025 | 8.2% | 7.8% | −20.2 percentage points | −0.2 percentage points | −20.0 percentage points |
Comparable companies are those in the same industry and Morning company class. Their change shows what hit the whole industry, the sector drivers below included. The rest is the company's own: contracts, costs, one-off items or operations. The share is approximate, and we claim no cause.
The company and its sector's drivers
Prices, rate and currency that shape the sector's year, year by year beside the operating margin of Publy AS. The figures stand side by side; we claim no cause.
Turnover index: architectural and engineering activities (indeks (2021 = 100))
Turnover index: architectural and engineering activities rose 8.1% in 2025; the operating margin of Publy AS fell 20.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: architectural and engineering activities, annual average | 99.0 | 108.8 | 127.9 | 146.4 | 158.3 | 155.2 (so far) |
| Change from the year before | +9.8% | +9.9% | +17.5% | +14.5% | +8.1% | −1.9% |
| The company's operating margin | – | – | −23.0% | 28.4% | 8.2% | – |
Source: SSB (13863, CC BY 4.0). Source
Turnover index: advertising and market research (indeks (2021 = 100))
Turnover index: advertising and market research rose 3.6% in 2025; the operating margin of Publy AS fell 20.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: advertising and market research, annual average | 99.4 | 113.5 | 108.3 | 106.9 | 110.7 | 126.1 (so far) |
| Change from the year before | +35.1% | +14.2% | −4.6% | −1.3% | +3.6% | +13.9% |
| The company's operating margin | – | – | −23.0% | 28.4% | 8.2% | – |
Source: SSB (13863, CC BY 4.0). Source
Turnover index: other professional and technical activities (indeks (2021 = 100))
Turnover index: other professional and technical activities rose 6.2% in 2025; the operating margin of Publy AS fell 20.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: other professional and technical activities, annual average | 98.3 | 121.6 | 139.4 | 131.0 | 139.1 | 158.0 (so far) |
| Change from the year before | +29.9% | +23.7% | +14.6% | −6.0% | +6.2% | +13.6% |
| The company's operating margin | – | – | −23.0% | 28.4% | 8.2% | – |
Source: SSB (13863, CC BY 4.0). Source
Service prices: architects and engineering (indeks (2021 = 100))
Service prices: architects and engineering rose 3.2% in 2025; the operating margin of Publy AS fell 20.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Service prices: architects and engineering, annual average | 100.0 | 103.6 | 107.5 | 111.2 | 114.7 | 119.4 (so far) |
| Change from the year before | +1.2% | +3.5% | +3.8% | +3.4% | +3.2% | +4.2% |
| The company's operating margin | – | – | −23.0% | 28.4% | 8.2% | – |
Source: SSB (14335, CC BY 4.0). Source
Oil price (export price of crude oil) (kr per fat)
Oil price (export price of crude oil) fell 17.6% in 2025; the operating margin of Publy AS fell 20.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Oil price (export price of crude oil), annual average | 609 | 979 | 877 | 859 | 708 | 881 (so far) |
| Change from the year before | +61.1% | +60.8% | −10.5% | −2.0% | −17.6% | +24.5% |
| The company's operating margin | – | – | −23.0% | 28.4% | 8.2% | – |
Source: SSB (08799, CC BY 4.0). Source
Policy rate (prosent)
Policy rate fell 0.20 percentage points in 2025; the operating margin of Publy AS fell 20.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Policy rate, annual average | 0.08 | 1.32 | 3.54 | 4.50 | 4.30 | 4.17 (so far) |
| Change from the year before | −0.28 percentage points | +1.24 percentage points | +2.22 percentage points | +0.96 percentage points | −0.20 percentage points | −0.12 percentage points |
| The company's operating margin | – | – | −23.0% | 28.4% | 8.2% | – |
Source: Norges Bank (IR, NLOD 2.0). Source
EUR/NOK (kr)
EUR/NOK rose 0.8% in 2025; the operating margin of Publy AS fell 20.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| EUR/NOK, annual average | 10.16 | 10.10 | 11.42 | 11.62 | 11.72 | 11.04 (so far) |
| Change from the year before | −5.2% | −0.6% | +13.1% | +1.8% | +0.8% | −5.8% |
| The company's operating margin | – | – | −23.0% | 28.4% | 8.2% | – |
Source: Norges Bank (EXR, NLOD 2.0). Source
Wage index: architects and engineering (indeks)
Wage index: architects and engineering rose 4.7% in 2025; the operating margin of Publy AS fell 20.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Wage index: architects and engineering, annual average | 90.5 | 90.9 | 96.0 | 100.9 | 105.6 | 109.2 (so far) |
| Change from the year before | +7.4% | +0.5% | +5.6% | +5.2% | +4.7% | +3.4% |
| The company's operating margin | – | – | −23.0% | 28.4% | 8.2% | – |
Source: SSB (12314, CC BY 4.0). Source
We show the drivers and the margin side by side and claim no cause. Sensitivity per company is not computed until we have at least 10 years of accounts per company: with three years such figures are false precision.
What the numbers say
Publy AS had an operating margin of 8.2% and an equity ratio of −195.5% in 2025, and ranks 7,158 of 10,060 in Teknisk tjenesteyting og forskning.
From 2024 to 2025: the operating margin fell from 28.4% to 8.2% and the equity ratio fell from −165.0% to −195.5%.
This text is generated automatically from the 2025 accounts.
Three simple methods
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 22.4 | not meaningful |
| EV/EBIT | 17.4 | debt above value |
| P/B | 4.1 | not meaningful |
| EV/EBIT: from enterprise value to equity | NOK |
|---|---|
| Enterprise value (EV) at the listed multiple | 1 MNOK |
| Enterprise value after the size adjustment | 1 MNOK |
| Less net debt (rough figure) | 1 MNOK |
| Equity value | debt above value |
Net debt is a rough figure: long-term liabilities minus cash. The accounts do not split interest-bearing debt from other liabilities, and short-term borrowings are not included. The size adjustment applies to the enterprise value, not to the debt. Net debt is 158% of the enterprise value after the size adjustment, so the equity value from EV/EBIT is sensitive to errors in the debt figure.
The multiples are from the listed industry that matches the NACE code (73): Business & Consumer Services.
Not financial advice. The value range is a rough model estimate from listed-company multiples, not a valuation, a price target or a price offer. The actual value may differ greatly. Read more
A mechanical estimate from public accounts, not advice. A mechanical estimate from public accounts with listed multiples and fixed adjustments. Not a valuation and not advice to buy or sell. See the calculation
Worth a closer look
- critical
Equity is negative. How will it be rebuilt, and what do lenders and the auditor say about going concern?
Based on: Equity ratio −195.5% (median 43.1%).
- critical
Consider strengthening liquidity: current liabilities are 2.2 times current assets.
Based on: Current ratio 0.46 (median 1.71).
- watch
Strong growth with weak liquidity. Is the growth financed, or does it tie up capital the company does not have?
Based on: Revenue growth 25.2% (median 6.9%); Current ratio 0.46 (median 1.71).
- watch
Current liabilities exceed current assets other than bank deposits, and the current ratio is weak. Is it customer prepayments and supplier credit that fund the operations, or short-term loans that must be renewed?
Based on: Net working capital to revenue −16.5% (median −7.1%); Current ratio 0.46 (median 1.71).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 2.0% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
- critical Negative equity
Scenario analysis: the sector's weakest year
We have no accounts for 2021, the sector's weakest year, for this company.
The sector's weakest year was 2021, with a median operating margin of −0.2%. Based on the 10 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 61 | weight 40% |
|---|---|---|
| Solidity | 0 | weight 20% |
| Liquidity | 6 | weight 5% |
| Growth | 41 | weight 25% |
| Consistency | 39 | weight 10% |
Three goals: profitability 40%, growth 25%, resilience 35%. Why these weights?
Durability: 31 (average over 3 years)
Index version 3. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Publy AS?
The operating margin was 8.2% in 2025, against a median of 7.8% among companies in the Morning class Micro in the same sector. Return on assets was 29.8%.
How solid is Publy AS?
The equity ratio was −195.5% in 2025 (median 43.1%). Equity is negative, so liabilities exceed assets.
What is the liquidity of Publy AS like?
The current ratio was 0.46 in 2025 (median 1.71). Current assets did not cover current liabilities.
How does Publy AS compare in Teknisk tjenesteyting og forskning?
Publy AS ranks 7,158 of 10,060 in Teknisk tjenesteyting og forskning for 2025. Among companies in the Morning class Micro it is number 5,273 of 7,474. Revenue changed by 25.2% from the year before.
Competitors
The 8 closest competitors in the same line of business, placed in the same matrix as the sector page: profitability up, resilience to the right. These are the companies the competitor analysis and the strategy report compare with.
Each bubble is a company: this company and its closest competitors in the same line of business and size, the same ones the competitor analysis uses. Placement is 0–100 against the whole sector and Morning company class: further right is more robust, higher up is more profitable. Bubble size is revenue. The light bubble and arrow show where the company stood the year before. Pick a profile to see fewer at a time.
| Company | Profile | Operating revenue | Operating margin | Score |
|---|---|---|---|---|
| Petter Aaserud Marketing Services AS |  Beaver |
2 MNOK | 5.0% | 51 |
| Growth 9 AS | Beaver |
2 MNOK | −4.1% | 22 |
| Nordover Design AS | Beaver |
2 MNOK | −6.2% | 22 |
| Newport Shipping Norway AS |  Lion |
2 MNOK | 16.2% | 71 |
| Lokalkalenderen AS |  Elephant |
2 MNOK | −65.9% | 30 |
| Extol AS | Beaver |
2 MNOK | −11.5% | 24 |
| Webit Norge AS |  Cheetah |
2 MNOK | 34.0% | 53 |
| Publy AS (this company) | Cheetah |
2 MNOK | 8.2% | 39 |
| Kolon Reklame AS | Beaver |
2 MNOK | 3.8% | 41 |
The selection is the closest in revenue within the same industry code. When you order, you can swap competitors. Order competitor analysis
Group structure · 2025
4 companies in the group according to the shareholder register for 2025. A company counts as a subsidiary when a Norwegian company owns more than half of its shares.
Private persons own 100% of the shares in Ulv Holding AS. Persons are not shown by name.
Ulv Holding AS has not filed group accounts in open data, so the group has no index of its own. Each company has its own accounts.
The group in figures
- Sectors
- Informasjon og kommunikasjon (2 companies), Teknisk tjenesteyting og forskning (2 companies) 4 of 4 companies in the tree have accounts with us. Sectors are sorted by the companies' own revenue, which includes sales between the group's companies.
- Negative equity
- 4 companies: Intus AS, Publy AS, Ulv Holding AS, Types AS
- Loss
- 2 companies: Ulv Holding AS, Types AS
A subsidiary with negative equity or a loss may be backed by the group, for example with group contributions or guarantees. It is an indication of what is worth asking about, not an assessment.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
Source: the Norwegian Tax Administration's shareholder register 2025 (majority owner with more than 50 % of the shares). Voting agreements and ownership through other countries are not included.
From the Central Coordinating Register
- Org. no.
- 992585641
- Legal form
- AS
- Sector
- Teknisk tjenesteyting og forskning (73.110)
- Morning company class
- Micro
- Employees
- 0–4 (not registered) Payroll costs in the accounts: 0.7 MNOK (2025).
- Founded
- 1 April 2008 18 years in operation
- Share capital
- 0.15 MNOK
- Business address
- Vangbergsvegen 67, 7633 FROSTA
- Municipality
- Frosta rank 8 of 39 in KOSTRA group 4
- Audit
- Audit opted out from 10 December 2018
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 3 November 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 4 (one owner holds more than half)
- Largest owner
- 54.0% · top three 99.3%
- Split
- companies 100% · private persons 0% · foreign 0%
- Owned from the same municipality
- 89%
- Group chain
-
Owned by: Ulv Holding AS (54%)
Ultimate owner: private person
The owner: the majority owner Ulv Holding AS (holds 54%) had negative equity in 2025. made a loss in 2025. A weak parent can affect the subsidiary through group contributions, loans and guarantees. It is an indication to watch, not an assessment of the company.
- Ulv Holding AS · 54.0%
- Trø Holding AS · 38.7%
- Don Holding AS · 6.7%
- Publy AS · 0.7%
The company is new in the shareholder register in 2025.
Holds shares in: Publy AS (1%)
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Is this your company? Suggest changes or add information
Figures last fetched 10 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 3 | 52 | 39 | |
| Rank | 8,952 | 4,626 | 7,158 | |
| Operating margin | −23.0% | 28.4% | 8.2% | |
| Return on assets | −137.0% | 61.8% | 29.8% | |
| Equity ratio | −447.8% | −165.0% | −195.5% | |
| Current ratio | 0.27 | 0.55 | 0.46 | |
| Revenue growth | – | −26.5% | 25.2% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 1.8 MNOK | 1.3 MNOK | 1.6 MNOK |
| Operating profit | −0.4 MNOK | 0.4 MNOK | 0.1 MNOK |
| Profit before tax | −0.5 MNOK | 0.3 MNOK | 0.1 MNOK |
| Tax expense | – | 0.0 MNOK | 0.0 MNOK |
| Net profit | −0.5 MNOK | 0.3 MNOK | 0.1 MNOK |
| Financial expenses | 0.1 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total assets | 0.3 MNOK | 0.6 MNOK | 0.5 MNOK |
| Current assets | 0.2 MNOK | 0.3 MNOK | 0.2 MNOK |
| Equity | −1.3 MNOK | −1.0 MNOK | −0.9 MNOK |
| Retained earnings | −1.8 MNOK | −1.4 MNOK | −1.3 MNOK |
| Total liabilities | 1.6 MNOK | 1.6 MNOK | 1.3 MNOK |
| Current liabilities | 0.8 MNOK | 0.5 MNOK | 0.4 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 10 November 2026, accounts id 7015436.
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