WINNING BRANDS AS
Score · fiscal year 2025
39of 100
How to read this: the company is ahead of 28 % of companies in the Morning class Small in the same sector in 2025. What does this mean?
Rank in the Morning class Small: 5,326 of 7,421 · What are Morning company classes?
Place in the whole sector: 16,363 of 23,059 · Handel
Profile
Cheetah · Sprinter
High profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 56 and solidity 20 out of 100 among companies in the Morning class Small in the same sector in 2025. Methodology
Against the sector
WINNING BRANDS AS is 12 points below the median for companies in the Morning class Small in the same sector in 2025.
Median score 51 among 7,421 companies.
Against companies in the Morning class Small in the same sector in 2025: operating margin 5.2% (median 3.4%) and equity ratio 13.7% (median 36.3%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 34 MNOK | 20 MNOK |
| Operating margin | 5.2% | 3.4% |
| Profit margin | 7.0% | 3.0% |
| Return on assets | 9.8% | 10.0% |
| Equity ratio | 13.7% | 36.3% |
| Debt-to-equity | 6.30 | 1.52 |
| Current ratio | 1.16 | 1.73 |
| Revenue growth | 3.6% | 5.7% |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 39, WINNING BRANDS AS does better than 28% of companies in the Morning class Small in the same sector (7,421 companies) in 2025.
Score 2023–2025
- WINNING BRANDS AS
- Median: companies in the Morning class Small in the same sector
WINNING BRANDS AS has a score of 39 for 2025, rank 16,363 of 23,059 in the sector.
Strongest: Profitability: percentile 56 against peers, operating margin 5.2% against a median of 3.4%.
Weakest: Solidity: percentile 20 against peers, equity ratio 13.7% against a median of 36.3%. Liquidity: percentile 23 against peers, current ratio 1.16 against a median of 1.73.
Worth a closer look
- What lies behind weak solidity, and will it last?
- What lies behind weak liquidity, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
WINNING BRANDS AS had an operating margin of 5.2% and an equity ratio of 13.7% in 2025, and ranks 16,363 of 23,059 in Handel.
From 2024 to 2025: the equity ratio fell from 25.0% to 13.7%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 7 MNOK and 18 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 18 MNOK |
| EV/EBIT | 8.0 | 14 MNOK |
| P/B | 1.0 | 7 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 5.5% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 56 | weight 30% |
|---|---|---|
| Solidity | 20 | weight 25% |
| Liquidity | 23 | weight 15% |
| Growth | 43 | weight 15% |
| Consistency | 47 | weight 15% |
Durability: 39 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is WINNING BRANDS AS?
The operating margin was 5.2% in 2025, against a median of 3.4% among companies in the Morning class Small in the same sector. Return on assets was 9.8%.
How solid is WINNING BRANDS AS?
The equity ratio was 13.7% in 2025 (median 36.3%). Debt-to-equity was 6.30 (median 1.52).
What is the liquidity of WINNING BRANDS AS like?
The current ratio was 1.16 in 2025 (median 1.73).
How does WINNING BRANDS AS compare in Handel?
WINNING BRANDS AS ranks 16,363 of 23,059 in Handel for 2025. Among companies in the Morning class Small it is number 5,326 of 7,421. Revenue changed by 3.6% from the year before.
From the Central Coordinating Register
- Org. no.
- 997808029
- Legal form
- AS
- Sector
- Handel (46.340)
- Morning company class
- Small
- Employees
- 0–4 (not registered)
- Founded
- 5 January 2012 14 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Lille Grensen 7, 0159 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Christian Strand Bøe
- Chair of the board
- Pål Atle Skjervengen
- Board member
- Marie Engelstad Wegge
- Board member
- Christian Strand Bøe
- Auditor
- CROWE PARTNER REVISJON AS
- Accountant
- CUVECO AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 29 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 41 | 37 | 39 | |
| Rank | 13,294 | 16,174 | 16,363 | |
| Operating margin | 3.0% | 4.4% | 5.2% | |
| Return on assets | 8.1% | 8.5% | 9.8% | |
| Equity ratio | 34.6% | 25.0% | 13.7% | |
| Current ratio | 1.53 | 1.33 | 1.16 | |
| Revenue growth | – | −11.7% | 3.6% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 37.3 MNOK | 33.0 MNOK | 34.1 MNOK |
| Operating profit | 1.1 MNOK | 1.4 MNOK | 1.8 MNOK |
| Profit before tax | 1.5 MNOK | 1.0 MNOK | 2.4 MNOK |
| Net profit | 1.1 MNOK | 0.8 MNOK | 1.8 MNOK |
| Financial expenses | 0.2 MNOK | 1.4 MNOK | 2.3 MNOK |
| Total assets | 20.4 MNOK | 27.4 MNOK | 47.6 MNOK |
| Current assets | 20.4 MNOK | 27.4 MNOK | 47.6 MNOK |
| Equity | 7.1 MNOK | 6.8 MNOK | 6.5 MNOK |
| Retained earnings | 0.6 MNOK | 1.4 MNOK | 2.1 MNOK |
| Total liabilities | 13.4 MNOK | 20.5 MNOK | 41.1 MNOK |
| Current liabilities | 13.4 MNOK | 20.5 MNOK | 41.1 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 29 October 2026, accounts id 7112135.
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