PROSHOP AS
Score · fiscal year 2025
50of 100
How to read this: the company is ahead of 51 % of companies in the Morning class Large in the same sector in 2025. What does this mean?
Rank in the Morning class Large: 263 of 541 · What are Morning company classes?
Place in the whole sector: 11,513 of 23,059 · Handel
Profile
Cheetah · Sprinter
High profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 79 and solidity 4 out of 100 among companies in the Morning class Large in the same sector in 2025. Methodology
Against the sector
PROSHOP AS is at the median for companies in the Morning class Large in the same sector in 2025.
Median score 50 among 541 companies.
Against companies in the Morning class Large in the same sector in 2025: operating margin 3.5% (median 2.5%) and equity ratio 2.4% (median 30.9%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 819 MNOK | 1,119 MNOK |
| Operating margin | 3.5% | 2.5% |
| Profit margin | 3.6% | 2.5% |
| Return on assets | 36.8% | 10.2% |
| Equity ratio | 2.4% | 30.9% |
| Debt-to-equity | 40.65 | 2.23 |
| Current ratio | 1.02 | 1.30 |
| Revenue growth | 51.6% | 6.9% |
| Revenue per employee | 102.40 MNOK | 12.49 MNOK |
The median and “ahead of” refer to companies in the Morning class Large in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 50, PROSHOP AS does better than 51% of companies in the Morning class Large in the same sector (541 companies) in 2025.
Score 2023–2025
- PROSHOP AS
- Median: companies in the Morning class Large in the same sector
PROSHOP AS has a score of 50 for 2025, rank 11,513 of 23,059 in the sector.
Strongest: Growth: percentile 94 against peers, revenue growth 51.6% against a median of 6.9%. Profitability: percentile 79 against peers, operating margin 3.5% against a median of 2.5%.
Weakest: Solidity: percentile 4 against peers, equity ratio 2.4% against a median of 30.9%. Liquidity: percentile 17 against peers, current ratio 1.02 against a median of 1.30.
Worth a closer look
- The equity ratio is very low. Could the company absorb a bad year, and does it need more equity? Based on: equity ratio 2.4% (median 30.9%).
- Strong growth with weak liquidity. Is the growth financed, or does it tie up capital the company does not have? Based on: revenue growth 51.6% (median 6.9%); current ratio 1.02 (median 1.30).
- What lies behind weak solidity, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
PROSHOP AS had an operating margin of 3.5% and an equity ratio of 2.4% in 2025, and ranks 11,513 of 23,059 in Handel.
From 2024 to 2025: revenue grew by 52%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 2 MNOK and 294 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 232 MNOK |
| EV/EBIT | 8.0 | 294 MNOK |
| P/B | 1.0 | 2 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The equity ratio is very low. Could the company absorb a bad year, and does it need more equity?
Based on: Equity ratio 2.4% (median 30.9%).
- watch
Strong growth with weak liquidity. Is the growth financed, or does it tie up capital the company does not have?
Based on: Revenue growth 51.6% (median 6.9%); Current ratio 1.02 (median 1.30).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 0.7% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 79 | weight 30% |
|---|---|---|
| Solidity | 4 | weight 25% |
| Liquidity | 17 | weight 15% |
| Growth | 94 | weight 15% |
| Consistency | 61 | weight 15% |
Durability: 45 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is PROSHOP AS?
The operating margin was 3.5% in 2025, against a median of 2.5% among companies in the Morning class Large in the same sector. Return on assets was 36.8%.
How solid is PROSHOP AS?
The equity ratio was 2.4% in 2025 (median 30.9%). Debt-to-equity was 40.65 (median 2.23).
What is the liquidity of PROSHOP AS like?
The current ratio was 1.02 in 2025 (median 1.30).
How does PROSHOP AS compare in Handel?
PROSHOP AS ranks 11,513 of 23,059 in Handel for 2025. Among companies in the Morning class Large it is number 263 of 541. Revenue changed by 51.6% from the year before.
Group accounts
The company is registered as part of a group, but we have no group accounts for it. Group accounts are filed by the parent company, and open data does not say which company that is.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
We do not show the group structure, because open data does not say who owns whom.
From the Central Coordinating Register
- Org. no.
- 876143712
- Legal form
- AS · part of a group
- Sector
- Handel (47.540)
- Morning company class
- Large
- Employees
- 8 registered 10 October 2026
- Founded
- 1 March 1996 30 years in operation
- Share capital
- 1.98 MNOK
- Business address
- Lundevegen 29, 3800 BØ I TELEMARK (MIDT-TELEMARK)
- Municipality
- Midt-Telemark rank 32 of 38 in KOSTRA group 7
- Latest accounts filed
- 2025
- Website
- www.proshop.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Kjell Øystein Haugen
- Chair of the board
- Poul Thyregod
- Board member
- Erik Megård Dam
- Auditor
- CEDRA NORGE AS
- Accountant
- AIDER AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 36 | 48 | 50 | |
| Rank | 15,010 | 11,938 | 11,513 | |
| Operating margin | 3.1% | 3.2% | 3.5% | |
| Return on assets | 32.1% | 34.3% | 36.8% | |
| Equity ratio | 4.6% | 3.6% | 2.4% | |
| Current ratio | 1.04 | 1.04 | 1.02 | |
| Revenue growth | – | 28.3% | 51.6% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 421.1 MNOK | 540.4 MNOK | 819.2 MNOK |
| Operating profit | 12.9 MNOK | 17.2 MNOK | 28.7 MNOK |
| Profit before tax | 12.9 MNOK | 18.6 MNOK | 29.7 MNOK |
| Net profit | 10.1 MNOK | 14.5 MNOK | 23.2 MNOK |
| Financial expenses | 0.7 MNOK | 0.1 MNOK | 0.5 MNOK |
| Total assets | 42.5 MNOK | 54.4 MNOK | 82.3 MNOK |
| Current assets | 42.3 MNOK | 54.3 MNOK | 82.2 MNOK |
| Equity | 2.0 MNOK | 2.0 MNOK | 2.0 MNOK |
| Retained earnings | – | – | – |
| Total liabilities | 40.5 MNOK | 52.4 MNOK | 80.3 MNOK |
| Current liabilities | 40.5 MNOK | 52.4 MNOK | 80.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 6348627.
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