PROSHOP AS
Score · fiscal year 2023
36of 100
How to read this: the company is ahead of 29 % of companies in the Morning class Medium in the same sector in 2023. What does this mean?
Rank in the Morning class Medium: 2,322 of 3,284 · What are Morning company classes?
Place in the whole sector: 15,010 of 21,201 · Handel
Profile
Cheetah · Sprinter
High profitability, lower solidity
Position against comparable companies in 2023, not a verdict on the company. Based on profitability 72 and solidity 5 out of 100 among companies in the Morning class Medium in the same sector in 2023. Methodology
Against the sector
PROSHOP AS is 14 points below the median for companies in the Morning class Medium in the same sector in 2023.
Median score 50 among 3,284 companies.
Against companies in the Morning class Medium in the same sector in 2023: operating margin 3.1% (median 2.9%) and equity ratio 4.6% (median 29.5%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 421 MNOK | 91 MNOK |
| Operating margin | 3.1% | 2.9% |
| Profit margin | 3.1% | 2.7% |
| Return on assets | 32.1% | 11.6% |
| Equity ratio | 4.6% | 29.5% |
| Debt-to-equity | 20.53 | 2.32 |
| Current ratio | 1.04 | 1.39 |
| Revenue growth | – | 5.2% |
| Revenue per employee | 52.64 MNOK | 4.75 MNOK |
The median and “ahead of” refer to companies in the Morning class Medium in the same sector in 2023. The bar shows the share of companies the figure is ahead of.
With an index of 36, PROSHOP AS does better than 29% of companies in the Morning class Medium in the same sector (3,284 companies) in 2023.
Score 2023–2025
- PROSHOP AS
- Median: companies in the Morning class Medium in the same sector
What the numbers say
PROSHOP AS had an operating margin of 3.1% and an equity ratio of 4.6% in 2023, and ranks 15,010 of 21,201 in Handel.
This text is generated automatically from the 2023 accounts.
Three simple methods
The methods give between 2 MNOK and 119 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 101 MNOK |
| EV/EBIT | 8.0 | 119 MNOK |
| P/B | 1.0 | 2 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The equity ratio is very low. Could the company absorb a bad year, and does it need more equity?
Based on: Equity ratio 4.6% (median 29.5%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 1.8% of the debt in 2023. The policy rate averaged 3.54 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 72 | weight 30% |
|---|---|---|
| Solidity | 5 | weight 25% |
| Liquidity | 15 | weight 15% |
| Growth | – | no data, left out |
| Consistency | – | no data, left out |
Index version 2. Data completeness 70%: the share of the weights that had data.
Questions and answers
How profitable is PROSHOP AS?
The operating margin was 3.1% in 2023, against a median of 2.9% among companies in the Morning class Medium in the same sector. Return on assets was 32.1%.
How solid is PROSHOP AS?
The equity ratio was 4.6% in 2023 (median 29.5%). Debt-to-equity was 20.53 (median 2.32).
What is the liquidity of PROSHOP AS like?
The current ratio was 1.04 in 2023 (median 1.39).
How does PROSHOP AS compare in Handel?
PROSHOP AS ranks 15,010 of 21,201 in Handel for 2023. Among companies in the Morning class Medium it is number 2,322 of 3,284.
Group accounts
The company is registered as part of a group, but we have no group accounts for it. Group accounts are filed by the parent company, and open data does not say which company that is.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
We do not show the group structure, because open data does not say who owns whom.
From the Central Coordinating Register
- Org. no.
- 876143712
- Legal form
- AS · part of a group
- Sector
- Handel (47.540)
- Morning company class
- Medium
- Employees
- 8 registered 10 October 2026
- Founded
- 1 March 1996 30 years in operation
- Share capital
- 1.98 MNOK
- Business address
- Lundevegen 29, 3800 BØ I TELEMARK (MIDT-TELEMARK)
- Municipality
- Midt-Telemark rank 32 of 38 in KOSTRA group 7
- Latest accounts filed
- 2025
- Website
- www.proshop.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Kjell Øystein Haugen
- Chair of the board
- Poul Thyregod
- Board member
- Erik Megård Dam
- Auditor
- CEDRA NORGE AS
- Accountant
- AIDER AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 36 | 48 | 50 | |
| Rank | 15,010 | 11,938 | 11,513 | |
| Operating margin | 3.1% | 3.2% | 3.5% | |
| Return on assets | 32.1% | 34.3% | 36.8% | |
| Equity ratio | 4.6% | 3.6% | 2.4% | |
| Current ratio | 1.04 | 1.04 | 1.02 | |
| Revenue growth | – | 28.3% | 51.6% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 421.1 MNOK | 540.4 MNOK | 819.2 MNOK |
| Operating profit | 12.9 MNOK | 17.2 MNOK | 28.7 MNOK |
| Profit before tax | 12.9 MNOK | 18.6 MNOK | 29.7 MNOK |
| Net profit | 10.1 MNOK | 14.5 MNOK | 23.2 MNOK |
| Financial expenses | 0.7 MNOK | 0.1 MNOK | 0.5 MNOK |
| Total assets | 42.5 MNOK | 54.4 MNOK | 82.3 MNOK |
| Current assets | 42.3 MNOK | 54.3 MNOK | 82.2 MNOK |
| Equity | 2.0 MNOK | 2.0 MNOK | 2.0 MNOK |
| Retained earnings | – | – | – |
| Total liabilities | 40.5 MNOK | 52.4 MNOK | 80.3 MNOK |
| Current liabilities | 40.5 MNOK | 52.4 MNOK | 80.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 4600451.
Further
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