Why Not AS
Score · fiscal year 2023
53of 100
How to read this: the company is ahead of 55 % of companies in the Morning class Small in the same sector in 2023. What does this mean?
Rank in the Morning class Small: 3,085 of 6,803 · What are Morning company classes?
Place in the whole sector: 9,441 of 21,088 · Handel
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2023, not a verdict on the company. Based on profitability 41 and solidity 44 out of 100 among companies in the Morning class Small in the same sector in 2023. Methodology
Against the sector
Why Not AS is 3 points above the median for companies in the Morning class Small in the same sector in 2023.
Median score 50 among 6,803 companies.
Against companies in the Morning class Small in the same sector in 2023: operating margin 2.6% (median 3.2%) and equity ratio 32.9% (median 36.1%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 18 MNOK | 20 MNOK |
| Operating margin | 2.6% | 3.2% |
| Profit margin | 3.5% | 2.9% |
| Return on assets | 5.1% | 9.3% |
| Equity ratio | 32.9% | 36.1% |
| Debt-to-equity | 2.04 | 1.55 |
| Current ratio | 5.36 | 1.71 |
| Revenue growth | – | 4.2% |
| Revenue per employee | 2.21 MNOK | 2.03 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2023. The bar shows the share of companies the figure is ahead of.
With an index of 53, Why Not AS does better than 55% of companies in the Morning class Small in the same sector (6,803 companies) in 2023.
Score 2023–2025
- Why Not AS
- Median: companies in the Morning class Small in the same sector
What the numbers say
Why Not AS had an operating margin of 2.6% and an equity ratio of 32.9% in 2023, and ranks 9,441 of 21,088 in Handel.
This text is generated automatically from the 2023 accounts.
Three simple methods
The methods give between 5 MNOK and 5 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 5 MNOK |
| EV/EBIT | 8.0 | debt above value |
| P/B | 1.0 | 5 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 2.2% of the debt in 2023. The policy rate averaged 3.54 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 41 | weight 30% |
|---|---|---|
| Solidity | 44 | weight 25% |
| Liquidity | 94 | weight 15% |
| Growth | – | no data, left out |
| Consistency | 53 | weight 15% |
Index version 2. Data completeness 85%: the share of the weights that had data.
Questions and answers
How profitable is Why Not AS?
The operating margin was 2.6% in 2023, against a median of 3.2% among companies in the Morning class Small in the same sector. Return on assets was 5.1%.
How solid is Why Not AS?
The equity ratio was 32.9% in 2023 (median 36.1%). Debt-to-equity was 2.04 (median 1.55).
What is the liquidity of Why Not AS like?
The current ratio was 5.36 in 2023 (median 1.71).
How does Why Not AS compare in Handel?
Why Not AS ranks 9,441 of 21,088 in Handel for 2023. Among companies in the Morning class Small it is number 3,085 of 6,803.
From the Central Coordinating Register
- Org. no.
- 914331447
- Legal form
- AS
- Sector
- Handel (46.490)
- Morning company class
- Small
- Employees
- 8 registered 10 August 2026
- Founded
- 26 September 2014 12 years in operation
- Share capital
- 0.41 MNOK
- Business address
- Rolf Wickstrøms vei 15, 0484 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
- LEI
- 54930040G0RFTD177463 not renewed (lapsed)
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Erik Reistad Solheim
- Chair of the board
- Otto Ræder Holmen
- Board member
- Erik Reistad Solheim
- Auditor
- Unic Revisjon AS
- Accountant
- CHRISTINE & CO AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
- Parent company
- Parent does not consolidate the company
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 29 October 2026. The parent is the one the company itself reported to GLEIF.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 53 | 58 | 54 | |
| Rank | 9,441 | 7,882 | 9,828 | |
| Operating margin | 2.6% | 2.2% | 0.9% | |
| Return on assets | 5.1% | 4.8% | 0.6% | |
| Equity ratio | 32.9% | 38.2% | 38.6% | |
| Current ratio | 5.36 | 10.71 | 10.38 | |
| Revenue growth | – | 5.6% | 7.0% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 17.7 MNOK | 18.7 MNOK | 20.0 MNOK |
| Operating profit | 0.5 MNOK | 0.4 MNOK | 0.2 MNOK |
| Profit before tax | 0.6 MNOK | 0.7 MNOK | 0.0 MNOK |
| Net profit | 0.5 MNOK | 0.6 MNOK | −0.1 MNOK |
| Financial expenses | 0.2 MNOK | 0.1 MNOK | 0.1 MNOK |
| Total assets | 16.5 MNOK | 15.4 MNOK | 15.0 MNOK |
| Current assets | 16.5 MNOK | 15.3 MNOK | 15.0 MNOK |
| Equity | 5.4 MNOK | 5.9 MNOK | 5.8 MNOK |
| Retained earnings | 5.0 MNOK | 5.5 MNOK | 5.4 MNOK |
| Total liabilities | 11.1 MNOK | 9.5 MNOK | 9.2 MNOK |
| Current liabilities | 3.1 MNOK | 1.4 MNOK | 1.4 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 4606333.
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