WHY NOT AS
Score · fiscal year 2024
58of 100
How to read this: the company is ahead of 64 % of companies in the Morning class Small in the same sector in 2024. What does this mean?
Rank in the Morning class Small: 2,596 of 7,172 · What are Morning company classes?
Place in the whole sector: 7,923 of 22,333 · Handel
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2024, not a verdict on the company. Based on profitability 40 and solidity 50 out of 100 among companies in the Morning class Small in the same sector in 2024. Methodology
Against the sector
WHY NOT AS is 7 points above the median for companies in the Morning class Small in the same sector in 2024.
Median score 51 among 7,172 companies.
Against companies in the Morning class Small in the same sector in 2024: operating margin 2.2% (median 3.0%) and equity ratio 38.2% (median 36.4%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 19 MNOK | 20 MNOK |
| Operating margin | 2.2% | 3.0% |
| Profit margin | 3.6% | 2.7% |
| Return on assets | 4.8% | 8.9% |
| Equity ratio | 38.2% | 36.4% |
| Debt-to-equity | 1.62 | 1.53 |
| Current ratio | 10.71 | 1.71 |
| Revenue growth | 5.6% | 3.8% |
| Revenue per employee | 2.33 MNOK | 2.05 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2024. The bar shows the share of companies the figure is ahead of.
With an index of 58, WHY NOT AS does better than 64% of companies in the Morning class Small in the same sector (7,172 companies) in 2024.
Score 2023–2025
- WHY NOT AS
- Median: companies in the Morning class Small in the same sector
What the numbers say
WHY NOT AS had an operating margin of 2.2% and an equity ratio of 38.2% in 2024, and ranks 7,923 of 22,333 in Handel.
From 2023 to 2024: the equity ratio rose from 32.9% to 38.2%.
This text is generated automatically from the 2024 accounts.
Three simple methods
The methods give between 6 MNOK and 6 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 6 MNOK |
| EV/EBIT | 8.0 | debt above value |
| P/B | 1.0 | 6 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 0.7% of the debt in 2024. The policy rate averaged 4.50 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 40 | weight 30% |
|---|---|---|
| Solidity | 50 | weight 25% |
| Liquidity | 99 | weight 15% |
| Growth | 56 | weight 15% |
| Consistency | 67 | weight 15% |
Durability: 56 (average over 2 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is WHY NOT AS?
The operating margin was 2.2% in 2024, against a median of 3.0% among companies in the Morning class Small in the same sector. Return on assets was 4.8%.
How solid is WHY NOT AS?
The equity ratio was 38.2% in 2024 (median 36.4%). Debt-to-equity was 1.62 (median 1.53).
What is the liquidity of WHY NOT AS like?
The current ratio was 10.71 in 2024 (median 1.71).
How does WHY NOT AS compare in Handel?
WHY NOT AS ranks 7,923 of 22,333 in Handel for 2024. Among companies in the Morning class Small it is number 2,596 of 7,172. Revenue changed by 5.6% from the year before.
From the Central Coordinating Register
- Org. no.
- 914331447
- Legal form
- AS
- Sector
- Handel (46.490)
- Morning company class
- Small
- Employees
- 8 registered 10 August 2026
- Founded
- 26 September 2014 12 years in operation
- Share capital
- 0.41 MNOK
- Business address
- Rolf Wickstrøms vei 15, 0484 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
- LEI
- 54930040G0RFTD177463 not renewed (lapsed)
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Erik Reistad Solheim
- Chair of the board
- Otto Ræder Holmen
- Board member
- Erik Reistad Solheim
- Auditor
- UNIC REVISJON AS
- Accountant
- CHRISTINE & CO AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
- Parent company
- Parent does not consolidate the company
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 29 October 2026. The parent is the one the company itself reported to GLEIF.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 53 | 58 | 54 | |
| Rank | 9,502 | 7,923 | 9,871 | |
| Operating margin | 2.6% | 2.2% | 0.9% | |
| Return on assets | 5.1% | 4.8% | 0.6% | |
| Equity ratio | 32.9% | 38.2% | 38.6% | |
| Current ratio | 5.36 | 10.71 | 10.38 | |
| Revenue growth | – | 5.6% | 7.0% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 17.7 MNOK | 18.7 MNOK | 20.0 MNOK |
| Operating profit | 0.5 MNOK | 0.4 MNOK | 0.2 MNOK |
| Profit before tax | 0.6 MNOK | 0.7 MNOK | 0.0 MNOK |
| Net profit | 0.5 MNOK | 0.6 MNOK | −0.1 MNOK |
| Financial expenses | 0.2 MNOK | 0.1 MNOK | 0.1 MNOK |
| Total assets | 16.5 MNOK | 15.4 MNOK | 15.0 MNOK |
| Current assets | 16.5 MNOK | 15.3 MNOK | 15.0 MNOK |
| Equity | 5.4 MNOK | 5.9 MNOK | 5.8 MNOK |
| Retained earnings | 5.0 MNOK | 5.5 MNOK | 5.4 MNOK |
| Total liabilities | 11.1 MNOK | 9.5 MNOK | 9.2 MNOK |
| Current liabilities | 3.1 MNOK | 1.4 MNOK | 1.4 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 5562249.
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