Msm Norge AS
Score · fiscal year 2024
50of 100
How to read this: the company is ahead of 50 % of companies in the Morning class Small in the same sector in 2024. What does this mean?
Rank in the Morning class Small: 3,613 of 7,161 · What are Morning company classes?
Place in the whole sector: 11,074 of 22,237 · Handel
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2024, not a verdict on the company. Based on profitability 8 and solidity 78 out of 100 among companies in the Morning class Small in the same sector in 2024. Methodology
Against the sector
Msm Norge AS is 1 points below the median for companies in the Morning class Small in the same sector in 2024.
Median score 51 among 7,161 companies.
Against companies in the Morning class Small in the same sector in 2024: operating margin −4.6% (median 3.0%) and equity ratio 61.3% (median 36.3%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 18 MNOK | 20 MNOK |
| Operating margin | −4.6% | 3.0% |
| Profit margin | −4.8% | 2.7% |
| Return on assets | −17.2% | 8.9% |
| Equity ratio | 61.3% | 36.3% |
| Debt-to-equity | 0.63 | 1.53 |
| Current ratio | 2.58 | 1.71 |
| Revenue growth | 10.9% | 3.8% |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2024. The bar shows the share of companies the figure is ahead of.
With an index of 50, Msm Norge AS does better than 50% of companies in the Morning class Small in the same sector (7,161 companies) in 2024.
Score 2023–2025
- Msm Norge AS
- Median: companies in the Morning class Small in the same sector
What the numbers say
Msm Norge AS had an operating margin of −4.6% and an equity ratio of 61.3% in 2024, and ranks 11,074 of 22,237 in Handel.
From 2023 to 2024: went from a profit to a loss before tax and the operating margin fell from 5.1% to −4.6%.
This text is generated automatically from the 2024 accounts.
Three simple methods
One method gives a figure: 3 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 3 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −4.8% (median 2.7%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −4.6% (median 3.0%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 3.8% of the debt in 2024. The policy rate averaged 4.50 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 8 | weight 30% |
|---|---|---|
| Solidity | 78 | weight 25% |
| Liquidity | 73 | weight 15% |
| Growth | 69 | weight 15% |
| Consistency | 49 | weight 15% |
Durability: 62 (average over 2 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Msm Norge AS?
The operating margin was −4.6% in 2024, against a median of 3.0% among companies in the Morning class Small in the same sector. Return on assets was −17.2%. The company made a loss before tax.
How solid is Msm Norge AS?
The equity ratio was 61.3% in 2024 (median 36.3%). Debt-to-equity was 0.63 (median 1.53).
What is the liquidity of Msm Norge AS like?
The current ratio was 2.58 in 2024 (median 1.71).
How does Msm Norge AS compare in Handel?
Msm Norge AS ranks 11,074 of 22,237 in Handel for 2024. Among companies in the Morning class Small it is number 3,613 of 7,161. Revenue changed by 10.9% from the year before.
From the Central Coordinating Register
- Org. no.
- 914535522
- Legal form
- AS
- Sector
- Handel (47.270)
- Morning company class
- Small
- Employees
- 0–4 (not registered)
- Founded
- 21 November 2014 11 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Torget 1, 1440 DRØBAK (FROGN)
- Municipality
- Frogn rank 5–14 of 38 in KOSTRA group 7
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Monica Tomassen
- Chair of the board
- Monica Tomassen
- Board member
- Anders Gerhard David Kjellén
- Board member
- Bjørn Steinar Lien
- Auditor
- Re-Visjon AS
- Accountant
- Intelli Services AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 74 | 50 | 28 | |
| Rank | 3,221 | 11,074 | 19,326 | |
| Operating margin | 5.1% | −4.6% | −7.1% | |
| Return on assets | 14.4% | −17.2% | −27.1% | |
| Equity ratio | 62.5% | 61.3% | 41.6% | |
| Current ratio | 2.67 | 2.58 | 1.71 | |
| Revenue growth | – | 10.9% | −11.6% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 16.5 MNOK | 18.3 MNOK | 16.2 MNOK |
| Operating profit | 0.8 MNOK | −0.8 MNOK | −1.1 MNOK |
| Profit before tax | 0.8 MNOK | −0.9 MNOK | −1.2 MNOK |
| Net profit | 0.6 MNOK | −0.9 MNOK | −1.2 MNOK |
| Financial expenses | 0.0 MNOK | 0.1 MNOK | 0.1 MNOK |
| Total assets | 6.0 MNOK | 4.7 MNOK | 4.1 MNOK |
| Current assets | 6.0 MNOK | 4.7 MNOK | 4.1 MNOK |
| Equity | 3.8 MNOK | 2.9 MNOK | 1.7 MNOK |
| Retained earnings | 3.6 MNOK | 2.7 MNOK | 1.5 MNOK |
| Total liabilities | 2.3 MNOK | 1.8 MNOK | 2.4 MNOK |
| Current liabilities | 2.3 MNOK | 1.8 MNOK | 2.4 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 6094439.
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