Mcfly AS
Not financial advice. The index, rank, signals and advice are rule-based indications from the latest filed annual accounts. They are not a credit rating, an assessment of management or a recommendation to buy, sell or do business with the company. Read more
Score · fiscal year 2025
59of 100
How to read this: the company is ahead of 68 % of companies in the Morning class Micro in the same sector in 2025. What does this mean?
Rank in the Morning class Micro: 666 of 2,081 · What are Morning company classes?
Place in the whole sector: 1,358 of 4,282 · Informasjon og kommunikasjon
Profile
Lion · Leader
High profitability, high resilience
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 62 and resilience 64 out of 100 among companies in the Morning class Micro in the same sector in 2025. Methodology
Against the sector
Mcfly AS is 9 points above the median for companies in the Morning class Micro in the same sector in 2025.
Median score 50 among 2,079 companies.
Against companies in the Morning class Micro in the same sector in 2025: operating margin 13.2% (median 4.4%) and equity ratio 59.2% (median 38.6%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 3 MNOK | 3 MNOK |
| Operating margin | 13.2% | 4.4% |
| Profit margin | −7.2% | 4.3% |
| Return on assets | 12.6% | 9.1% |
| Equity ratio | 59.2% | 38.6% |
| Debt-to-equity | 0.69 | 1.07 |
| Current ratio | 2.45 | 1.50 |
| Revenue growth | 19.7% | 6.1% |
The median and “ahead of” refer to companies in the Morning class Micro in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 59, Mcfly AS does better than 68% of companies in the Morning class Micro in the same sector (2,081 companies) in 2025.
Score 2023–2025
- Mcfly AS
- Median: companies in the Morning class Micro in the same sector
Mcfly AS has a score of 59 for 2025, rank 1,358 of 4,282 in the sector.
Strongest: Liquidity: percentile 70 against peers, current ratio 2.45 against a median of 1.50. Solidity: percentile 64 against peers, equity ratio 59.2% against a median of 38.6%.
No area is clearly below its peers.
Worth a closer look
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −7.2% (median 4.3%).
- The change in operating margin in 2025 was 8.2 percentage points weaker than for comparable companies: the company −8.0, the industry +0.2 points. That is the company's own, not something that hit the whole industry.
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
The industry or the company: what drove the result?
In 2025 the operating margin of Mcfly AS fell by 8.0 percentage points. Comparable companies rose by a median 0.2 points. So the company did 8.2 points weaker than the industry, for reasons of its own.
Over 2 year-to-year changes Mcfly AS moved the same way as comparable companies 0 times. About 4% of the changes in operating margin were common to the industry; the rest was the company's own.
| Year | The company | Comparable (median) | Change, company | Change, industry | The company's own |
|---|---|---|---|---|---|
| 2024 | 21.2% | 4.1% | +1.7 percentage points | −0.2 percentage points | +1.8 percentage points |
| 2025 | 13.2% | 4.4% | −8.0 percentage points | +0.2 percentage points | −8.2 percentage points |
Comparable companies are those in the same industry and Morning company class. Their change shows what hit the whole industry, the sector drivers below included. The rest is the company's own: contracts, costs, one-off items or operations. The share is approximate, and we claim no cause.
The company and its sector's drivers
Prices, rate and currency that shape the sector's year, year by year beside the operating margin of Mcfly AS. The figures stand side by side; we claim no cause.
Service prices: information and communication (indeks (2021 = 100))
Service prices: information and communication rose 4.0% in 2025; the operating margin of Mcfly AS fell 8.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Service prices: information and communication, annual average | 100.0 | 103.3 | 108.7 | 112.2 | 116.7 | 120.0 (so far) |
| Change from the year before | – | +3.2% | +5.3% | +3.2% | +4.0% | +2.8% |
| The company's operating margin | – | – | 19.5% | 21.2% | 13.2% | – |
Source: SSB (14335, CC BY 4.0). Source
Turnover index: information and communication (indeks (2021 = 100))
Turnover index: information and communication rose 4.6% in 2025; the operating margin of Mcfly AS fell 8.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: information and communication, annual average | 99.6 | 111.4 | 126.4 | 128.3 | 134.2 | 141.3 (so far) |
| Change from the year before | +14.7% | +11.8% | +13.5% | +1.5% | +4.6% | +5.3% |
| The company's operating margin | – | – | 19.5% | 21.2% | 13.2% | – |
Source: SSB (13863, CC BY 4.0). Source
USD/NOK (kr)
USD/NOK fell 3.3% in 2025; the operating margin of Mcfly AS fell 8.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| USD/NOK, annual average | 8.59 | 9.61 | 10.56 | 10.75 | 10.39 | 9.54 (so far) |
| Change from the year before | −8.8% | +11.9% | +9.9% | +1.7% | −3.3% | −8.2% |
| The company's operating margin | – | – | 19.5% | 21.2% | 13.2% | – |
Source: Norges Bank (EXR, NLOD 2.0). Source
Policy rate (prosent)
Policy rate fell 0.20 percentage points in 2025; the operating margin of Mcfly AS fell 8.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Policy rate, annual average | 0.08 | 1.32 | 3.54 | 4.50 | 4.30 | 4.17 (so far) |
| Change from the year before | −0.28 percentage points | +1.24 percentage points | +2.22 percentage points | +0.96 percentage points | −0.20 percentage points | −0.12 percentage points |
| The company's operating margin | – | – | 19.5% | 21.2% | 13.2% | – |
Source: Norges Bank (IR, NLOD 2.0). Source
Consumer price index (indeks (2025 = 100))
Consumer price index rose 3.0% in 2025; the operating margin of Mcfly AS fell 8.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Consumer price index, annual average | 84.3 | 89.2 | 94.1 | 97.0 | 100.0 | 102.9 (so far) |
| Change from the year before | +3.5% | +5.8% | +5.5% | +3.2% | +3.0% | +2.9% |
| The company's operating margin | – | – | 19.5% | 21.2% | 13.2% | – |
Source: SSB (14710, CC BY 4.0). Source
Wage index: IT services (indeks)
Wage index: IT services rose 4.4% in 2025; the operating margin of Mcfly AS fell 8.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Wage index: IT services, annual average | 84.9 | 87.8 | 92.3 | 97.3 | 101.5 | 105.4 (so far) |
| Change from the year before | +4.9% | +3.5% | +5.1% | +5.4% | +4.4% | +3.8% |
| The company's operating margin | – | – | 19.5% | 21.2% | 13.2% | – |
Source: SSB (12314, CC BY 4.0). Source
We show the drivers and the margin side by side and claim no cause. Sensitivity per company is not computed until we have at least 10 years of accounts per company: with three years such figures are false precision.
What the numbers say
Mcfly AS had an operating margin of 13.2% and an equity ratio of 59.2% in 2025, and ranks 1,358 of 4,282 in Informasjon og kommunikasjon.
From 2024 to 2025: went from a profit to a loss before tax and the operating margin fell from 21.2% to 13.2%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 4 MNOK and 11 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 18.0 | 11 MNOK |
| EV/EBIT | 14.9 | 4 MNOK |
| P/B | 3.6 | 6 MNOK |
| EV/EBIT: from enterprise value to equity | NOK |
|---|---|
| Enterprise value (EV) at the listed multiple | 5 MNOK |
| Enterprise value after the size adjustment | 3 MNOK |
| Less net debt (rough figure) | −1 MNOK |
| Equity value | 4 MNOK |
Net debt is a rough figure: long-term liabilities minus cash. The accounts do not split interest-bearing debt from other liabilities, and short-term borrowings are not included. The size adjustment applies to the enterprise value, not to the debt.
The listed basis is the value at listed multiples. The estimate is lowered for size: a small-company premium of 4% on the cost of equity gives a value 38% lower. No separate marketability discount is applied, because the premium already allows for the company being small and unlisted.
The multiples are from the listed industry that matches the NACE code (62): Computer Services.
Not financial advice. The value range is a rough model estimate from listed-company multiples, not a valuation, a price target or a price offer. The actual value may differ greatly. Read more
A mechanical estimate from public accounts, not advice. A mechanical estimate from public accounts with listed multiples and fixed adjustments. Not a valuation and not advice to buy or sell. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −7.2% (median 4.3%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 40.9% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2026, the sector's weakest year, for this company.
The sector's weakest year was 2026, with a median operating margin of 4.1%. Based on the 8 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 62 | weight 40% |
|---|---|---|
| Solidity | 64 | weight 20% |
| Liquidity | 70 | weight 5% |
| Growth | 46 | weight 25% |
| Consistency | 59 | weight 10% |
Three goals: profitability 40%, growth 25%, resilience 35%. Why these weights?
Durability: 67 (average over 3 years)
Index version 3. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Mcfly AS?
The operating margin was 13.2% in 2025, against a median of 4.4% among companies in the Morning class Micro in the same sector. Return on assets was 12.6%. The company made a loss before tax.
How solid is Mcfly AS?
The equity ratio was 59.2% in 2025 (median 38.6%). Debt-to-equity was 0.69 (median 1.07).
What is the liquidity of Mcfly AS like?
The current ratio was 2.45 in 2025 (median 1.50).
How does Mcfly AS compare in Informasjon og kommunikasjon?
Mcfly AS ranks 1,358 of 4,282 in Informasjon og kommunikasjon for 2025. Among companies in the Morning class Micro it is number 666 of 2,081. Revenue changed by 19.7% from the year before.
Competitors
The 8 closest competitors in the same line of business, placed in the same matrix as the sector page: profitability up, resilience to the right. These are the companies the competitor analysis and the strategy report compare with.
Each bubble is a company: this company and its closest competitors in the same line of business and size, the same ones the competitor analysis uses. Placement is 0–100 against the whole sector and Morning company class: further right is more robust, higher up is more profitable. Bubble size is revenue. The light bubble and arrow show where the company stood the year before. Pick a profile to see fewer at a time.
| Company | Profile | Operating revenue | Operating margin | Score |
|---|---|---|---|---|
| Bitconfidant AS |  Cheetah |
3 MNOK | 13.7% | 46 |
| Bcdp AS |  Lion |
3 MNOK | 54.2% | 75 |
| Chlg AS | Lion |
3 MNOK | 35.2% | 73 |
| Intoconsult AS | Lion |
3 MNOK | 35.4% | 78 |
| Mcfly AS (this company) | Lion |
3 MNOK | 13.2% | 59 |
| Dybsjord Consulting AS | Cheetah |
3 MNOK | 63.7% | 66 |
| 301 Invest AS | Lion |
2 MNOK | 23.5% | 74 |
| Developit AS | Lion |
2 MNOK | 20.4% | 64 |
| Spelegir AS | Cheetah |
2 MNOK | 59.8% | 69 |
The selection is the closest in revenue within the same industry code. When you order, you can swap competitors. Order competitor analysis
From the Central Coordinating Register
- Org. no.
- 919385642
- Legal form
- AS
- Sector
- Informasjon og kommunikasjon (62.200)
- Morning company class
- Micro
- Employees
- 0–4 (not registered)
- Founded
- 11 July 2017 9 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Torpelia 3, 3295 HELGEROA (LARVIK)
- Municipality
- Larvik rank 4 of 10 in KOSTRA group 11
- Audit
- Audit opted out from 9 August 2017
- Latest accounts filed
- 2025
- Website
- mcfly.no
- LEI
- 254900CXM60U672WTO84 renews 15 October 2027
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 3 November 2026. Only names are shown.
- Parent company
- No parent company: owned by persons
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 30 October 2026. The parent is the one the company itself reported to GLEIF.
Shareholders (2025)
- Number of shareholders
- 3
- Largest owner
- 33.3%
- Split
- companies 0% · private persons 100% · foreign 0%
- Owned from the same municipality
- 100%
- Owners over 60
- 33% of the shares held by persons (median age 41)
The company is new in the shareholder register in 2025.
The portfolio: 3 of the companies it owns shares in have accounts with us, 0 of them as majority owner. The average index is 44. 0 have negative equity and 1 made a loss in the latest year.
Holds shares in: Nel ASA (0%), Mpc Container Ships ASA (0%), Telenor ASA (0%), Cavendish Hydrogen ASA (0%)
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Is this your company? Suggest changes or add information
Figures last fetched 8 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 70 | 71 | 59 | |
| Rank | 714 | 446 | 1,358 | |
| Operating margin | 19.5% | 21.2% | 13.2% | |
| Return on assets | 11.9% | 50.9% | 12.6% | |
| Equity ratio | 66.1% | 56.9% | 59.2% | |
| Current ratio | 2.93 | 2.31 | 2.45 | |
| Revenue growth | – | 35.0% | 19.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 1.6 MNOK | 2.1 MNOK | 2.5 MNOK |
| Operating profit | 0.3 MNOK | 0.4 MNOK | 0.3 MNOK |
| Profit before tax | 0.3 MNOK | 3.1 MNOK | −0.2 MNOK |
| Tax expense | 0.1 MNOK | 0.1 MNOK | 0.1 MNOK |
| Net profit | 0.3 MNOK | 3.0 MNOK | −0.3 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 0.7 MNOK |
| Total assets | 2.9 MNOK | 6.1 MNOK | 4.5 MNOK |
| Current assets | 2.9 MNOK | 6.0 MNOK | 4.5 MNOK |
| Equity | 1.9 MNOK | 3.5 MNOK | 2.7 MNOK |
| Retained earnings | 1.9 MNOK | 3.4 MNOK | 2.6 MNOK |
| Total liabilities | 1.0 MNOK | 2.6 MNOK | 1.8 MNOK |
| Current liabilities | 1.0 MNOK | 2.6 MNOK | 1.8 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 8 November 2026, accounts id 6865228.
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