SJ Design AS
Not financial advice. The index, rank, signals and advice are rule-based indications from the latest filed annual accounts. They are not a credit rating, an assessment of management or a recommendation to buy, sell or do business with the company. Read more
Key facts
Is the company run well?
Five key figures against companies in the Morning class Micro in the same sector. Green is better than most, amber about like the industry and red weaker than most.
- Profitability · operating margin −12.5% Weaker than the industry Industry: 7.8%
- Returns · return on assets −35.0% Weaker than the industry Industry: 14.1%
- Solidity · equity ratio 26.6% Weaker than the industry Industry: 43.1%
- Liquidity · current ratio 1.23 Weaker than the industry Industry: 1.71
- Growth · revenue growth 1.5% About like the industry Industry: 6.9%
The mark comes from the company's place among comparable companies (percentile): green from 60, amber from 40, red below 40. Negative equity, an operating loss and a current ratio under 1 pull it down regardless. Methodology
Score · fiscal year 2025
23of 100
How to read this: the company is ahead of 10 % of companies in the Morning class Micro in the same sector in 2025. What does this mean?
Rank in the Morning class Micro: 6,740 of 7,473 · What are Morning company classes?
Place in the whole sector: 9,136 of 10,060 · Teknisk tjenesteyting og forskning
Profile
Beaver · Builder
Lower profitability, lower resilience
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 9 and resilience 32 out of 100 among companies in the Morning class Micro in the same sector in 2025. Methodology
Against the sector
SJ Design AS is 28 points below the median for companies in the Morning class Micro in the same sector in 2025.
Median score 51 among 7,469 companies.
Against companies in the Morning class Micro in the same sector in 2025: operating margin −12.5% (median 7.8%) and equity ratio 26.6% (median 43.1%).
How it has gone · 2023–2025
Revenue fell by 21 % from 2023 to 2025, to 9.9 MNOK. The operating margin fell from 1.2% in 2023 to −12.5% in 2025. The equity ratio fell from 45.7% in 2023 to 26.6% in 2025.
Amounts in the reporting currency. The full year-by-year table is further down under «Details». See every figure year by year
Accounts in short
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 12.5 MNOK | 9.8 MNOK | 9.9 MNOK |
| Operating profit | 0.1 MNOK | 0.0 MNOK | −1.2 MNOK |
| Net profit | 0.1 MNOK | 0.0 MNOK | −1.0 MNOK |
| Total assets | 4.7 MNOK | 3.0 MNOK | 3.5 MNOK |
| Equity | 2.1 MNOK | 2.1 MNOK | 0.9 MNOK |
| Total liabilities | 2.5 MNOK | 0.9 MNOK | 2.6 MNOK |
From the Brønnøysund Register Centre, in the company's reporting currency (NOK). See every figure year by year
From the Central Coordinating Register
- Org. no.
- 921342829
- Legal form
- AS
- Sector
- Teknisk tjenesteyting og forskning (74.130)
- Purpose
- Konsultative tjenester innen design og innredning av restauranter og barer, samt salg av inventar og utstyr i denne forbindelse.
- Morning company class
- Micro
- Employees
- 0–4 (not registered) Payroll costs in the accounts: 3.9 MNOK (2025).
- Founded
- 25 June 2018 8 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Pilestredet Park 29, 0176 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- COVID support
- 0.0 MNOK from the compensation scheme, 1 grants (2021). The largest grant was for januar–februar 2021, when revenue was 39% lower than before the pandemic.
- Latest accounts filed
- 2025
- VAT registered
- Yes
- Website
- www.sjdesign.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
SJ Design AS has a score of 23 for 2025, rank 9,136 of 10,060 in the sector.
Strongest: Consistency: percentile 34 against peers.
Weakest: Profitability: percentile 9 against peers, operating margin −12.5% against a median of 7.8%. Solidity: percentile 30 against peers, equity ratio 26.6% against a median of 43.1%.
Worth a closer look
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −12.5% (median 7.8%).
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin −12.5% (median 7.8%).
- What lies behind weak profitability, and will it last?
- What lies behind weak solidity, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −12.5% (median 7.8%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −12.5% (median 7.8%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 0.4% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2021, the sector's weakest year, for this company.
The sector's weakest year was 2021, with a median operating margin of −0.2%. Based on the 10 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 9 | weight 40% |
|---|---|---|
| Solidity | 30 | weight 20% |
| Liquidity | 31 | weight 5% |
| Growth | 31 | weight 25% |
| Consistency | 34 | weight 10% |
Three goals: profitability 40%, growth 25%, resilience 35%. Why these weights?
Durability: 38 (average over 3 years)
Index version 3. Data completeness 100%: the share of the weights that had data.
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 10 MNOK | 2 MNOK |
| Operating margin | −12.5% | 7.8% |
| Profit margin | −12.5% | 7.8% |
| Return on assets | −35.0% | 14.1% |
| Equity ratio | 26.6% | 43.1% |
| Debt-to-equity | 2.76 | 1.04 |
| Current ratio | 1.23 | 1.71 |
| Revenue growth | 1.5% | 6.9% |
The median and “ahead of” refer to companies in the Morning class Micro in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 23, SJ Design AS does better than 10% of companies in the Morning class Micro in the same sector (7,473 companies) in 2025.
Score 2023–2025
- SJ Design AS
- Median: companies in the Morning class Micro in the same sector
Working capital and debt
| Measure | Company | Median | |
|---|---|---|---|
| Working capital | |||
| Receivable days All current receivables, including those on group companies, in days of revenue. |
76 days | 44 days | |
| Inventory and other current assets, days Current assets other than receivables and bank deposits, that is inventory and short-term investments, in days of revenue. |
4 days | 0 days | |
| Net working capital to revenue Current assets less bank deposits less current liabilities, divided by revenue. Negative: short-term debt funds the operations. |
−4.2% | −7.1% | |
| Cash share of current assets How much of the short-term buffer is bank deposits and cash. |
31.9% | 57.8% | |
| Debt and interest burden | |||
| Interest coverage (times) Operating result divided by all financial costs. Below 1: operations do not cover the cost of the debt. |
−133.3 | 14.8 | |
| Financial costs as a share of debt All financial costs (interest, currency losses and other) divided by all debt, interest-free debt included. Not an interest rate. |
0.4% | 0.6% | |
| Long-term share of debt Long-term debt as a share of all debt. A low share means more falls due within a year. |
– | 2.3% | |
The operating result is negative, so the interest coverage is negative: operations cover none of the financial costs.
Net working capital (current assets less bank deposits less current liabilities): −0.4 MNOK.
Of the financial costs of 0.0 MNOK, 0.0 MNOK is reported as interest costs in the accounts.
The median and the bar refer to companies in the Morning class Micro in the same sector in 2025. The bar shows the share of the group with a lower figure: higher is not always better, long receivable days tie up capital, for example. These figures do not count in the score.
The industry or the company: what drove the result?
In 2025 the operating margin of SJ Design AS fell by 12.2 percentage points. Comparable companies fell by a median 0.2 points. So the company did 12.0 points weaker than the industry, for reasons of its own.
Over 2 year-to-year changes SJ Design AS moved the same way as comparable companies 1 times. About 15% of the changes in operating margin were common to the industry; the rest was the company's own.
| Year | The company | Comparable (median) | Change, company | Change, industry | The company's own |
|---|---|---|---|---|---|
| 2024 | −0.2% | 8.0% | −1.4 percentage points | +2.5 percentage points | −3.9 percentage points |
| 2025 | −12.5% | 7.8% | −12.2 percentage points | −0.2 percentage points | −12.0 percentage points |
Comparable companies are those in the same industry and Morning company class. Their change shows what hit the whole industry, the sector drivers below included. The rest is the company's own: contracts, costs, one-off items or operations. The share is approximate, and we claim no cause.
The company and its sector's drivers
Prices, rate and currency that shape the sector's year, year by year beside the operating margin of SJ Design AS. The figures stand side by side; we claim no cause.
Turnover index: architectural and engineering activities (indeks (2021 = 100))
Turnover index: architectural and engineering activities rose 8.1% in 2025; the operating margin of SJ Design AS fell 12.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: architectural and engineering activities, annual average | 99.0 | 108.8 | 127.9 | 146.4 | 158.3 | 155.2 (so far) |
| Change from the year before | +9.8% | +9.9% | +17.5% | +14.5% | +8.1% | −1.9% |
| The company's operating margin | – | – | 1.2% | −0.2% | −12.5% | – |
Source: SSB (13863, CC BY 4.0). Source
Turnover index: advertising and market research (indeks (2021 = 100))
Turnover index: advertising and market research rose 3.6% in 2025; the operating margin of SJ Design AS fell 12.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: advertising and market research, annual average | 99.4 | 113.5 | 108.3 | 106.9 | 110.7 | 126.1 (so far) |
| Change from the year before | +35.1% | +14.2% | −4.6% | −1.3% | +3.6% | +13.9% |
| The company's operating margin | – | – | 1.2% | −0.2% | −12.5% | – |
Source: SSB (13863, CC BY 4.0). Source
Turnover index: other professional and technical activities (indeks (2021 = 100))
Turnover index: other professional and technical activities rose 6.2% in 2025; the operating margin of SJ Design AS fell 12.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: other professional and technical activities, annual average | 98.3 | 121.6 | 139.4 | 131.0 | 139.1 | 158.0 (so far) |
| Change from the year before | +29.9% | +23.7% | +14.6% | −6.0% | +6.2% | +13.6% |
| The company's operating margin | – | – | 1.2% | −0.2% | −12.5% | – |
Source: SSB (13863, CC BY 4.0). Source
Service prices: architects and engineering (indeks (2021 = 100))
Service prices: architects and engineering rose 3.2% in 2025; the operating margin of SJ Design AS fell 12.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Service prices: architects and engineering, annual average | 100.0 | 103.6 | 107.5 | 111.2 | 114.7 | 119.4 (so far) |
| Change from the year before | +1.2% | +3.5% | +3.8% | +3.4% | +3.2% | +4.2% |
| The company's operating margin | – | – | 1.2% | −0.2% | −12.5% | – |
Source: SSB (14335, CC BY 4.0). Source
Oil price (export price of crude oil) (kr per fat)
Oil price (export price of crude oil) fell 17.6% in 2025; the operating margin of SJ Design AS fell 12.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Oil price (export price of crude oil), annual average | 609 | 979 | 877 | 859 | 708 | 881 (so far) |
| Change from the year before | +61.1% | +60.8% | −10.5% | −2.0% | −17.6% | +24.5% |
| The company's operating margin | – | – | 1.2% | −0.2% | −12.5% | – |
Source: SSB (08799, CC BY 4.0). Source
Policy rate (prosent)
Policy rate fell 0.20 percentage points in 2025; the operating margin of SJ Design AS fell 12.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Policy rate, annual average | 0.08 | 1.32 | 3.54 | 4.50 | 4.30 | 4.17 (so far) |
| Change from the year before | −0.28 percentage points | +1.24 percentage points | +2.22 percentage points | +0.96 percentage points | −0.20 percentage points | −0.12 percentage points |
| The company's operating margin | – | – | 1.2% | −0.2% | −12.5% | – |
Source: Norges Bank (IR, NLOD 2.0). Source
EUR/NOK (kr)
EUR/NOK rose 0.8% in 2025; the operating margin of SJ Design AS fell 12.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| EUR/NOK, annual average | 10.16 | 10.10 | 11.42 | 11.62 | 11.72 | 11.04 (so far) |
| Change from the year before | −5.2% | −0.6% | +13.1% | +1.8% | +0.8% | −5.8% |
| The company's operating margin | – | – | 1.2% | −0.2% | −12.5% | – |
Source: Norges Bank (EXR, NLOD 2.0). Source
Wage index: architects and engineering (indeks)
Wage index: architects and engineering rose 4.7% in 2025; the operating margin of SJ Design AS fell 12.2 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Wage index: architects and engineering, annual average | 90.5 | 90.9 | 96.0 | 100.9 | 105.6 | 109.2 (so far) |
| Change from the year before | +7.4% | +0.5% | +5.6% | +5.2% | +4.7% | +3.4% |
| The company's operating margin | – | – | 1.2% | −0.2% | −12.5% | – |
Source: SSB (12314, CC BY 4.0). Source
We show the drivers and the margin side by side and claim no cause. Sensitivity per company is not computed until we have at least 10 years of accounts per company: with three years such figures are false precision.
What the numbers say
SJ Design AS had an operating margin of −12.5% and an equity ratio of 26.6% in 2025, and ranks 9,136 of 10,060 in Teknisk tjenesteyting og forskning.
From 2024 to 2025: the equity ratio fell from 70.5% to 26.6% and the operating margin fell from −0.2% to −12.5%.
This text is generated automatically from the 2025 accounts.
Three simple methods
Suggested price: about 2 MNOK
The mean of the 1 methods below (P/E, EV/EBIT and P/B with listed multiples and a size adjustment), rounded to two significant figures. It is a calculation, not a bid or a valuation. Fewer than three methods gave a figure, so the mean is weaker than it looks.
That is about 80,000 NOK per share, on 30 shares in the shareholder register.
One method gives a figure: 2 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 22.4 | not meaningful |
| EV/EBIT | 17.4 | not meaningful |
| P/B | 4.1 | 2 MNOK |
The listed basis is the value at listed multiples. The estimate is lowered for size: a small-company premium of 4% on the cost of equity gives a value 38% lower. No separate marketability discount is applied, because the premium already allows for the company being small and unlisted.
The multiples are from the listed industry that matches the NACE code (74): Business & Consumer Services.
Not financial advice. The value range is a rough model estimate from listed-company multiples, not a valuation, a price target or a price offer. The actual value may differ greatly. Read more
A mechanical estimate from public accounts, not advice. A mechanical estimate from public accounts with listed multiples and fixed adjustments. Not a valuation and not advice to buy or sell. See the calculation
Figures you will not find in any register
We calculated these figures ourselves from the accounts and registers we have read. The company has not reported them and the Brønnøysund Register Centre does not publish them. They are indications and are not part of the index. How we calculate
- Equity paid out or paid in
- 0.2 MNOK left equity beyond the result in 2025.
Capital left in a year with a loss.
Calculated as retained earnings at the start of the year + net result − retained earnings at the end of the year. What remains is dividends and group contributions, plus transfers to other items and corrections of earlier years. It is not a dividend figure. - Owners and leadership aged 60 or older
- Several signs that a generation change may be coming.
- The chair is 60 or older.
- The managing director is 60 or older.
- 1 of 3 on the board are 60 or older.
Not financial advice. The index, rank, signals and advice are rule-based indications from the latest filed annual accounts. They are not a credit rating, an assessment of management or a recommendation to buy, sell or do business with the company. Read more
Questions and answers
How profitable is SJ Design AS?
The operating margin was −12.5% in 2025, against a median of 7.8% among companies in the Morning class Micro in the same sector. Return on assets was −35.0%. The company made a loss before tax.
How solid is SJ Design AS?
The equity ratio was 26.6% in 2025 (median 43.1%). Debt-to-equity was 2.76 (median 1.04).
What is the liquidity of SJ Design AS like?
The current ratio was 1.23 in 2025 (median 1.71).
How does SJ Design AS compare in Teknisk tjenesteyting og forskning?
SJ Design AS ranks 9,136 of 10,060 in Teknisk tjenesteyting og forskning for 2025. Among companies in the Morning class Micro it is number 6,740 of 7,473. Revenue changed by 1.5% from the year before.
Competitors
The 8 closest competitors in the same line of business, placed in the same matrix as the sector page: profitability up, resilience to the right. These are the companies the competitor analysis and the strategy report compare with.
Each bubble is a company: this company and its closest competitors in the same line of business and size, the same ones the competitor analysis uses. Placement is 0–100 against the whole sector and Morning company class: further right is more robust, higher up is more profitable. Bubble size is revenue. The light bubble and arrow show where the company stood the year before. Pick a profile to see fewer at a time.
| Company | Profile | Operating revenue | Operating margin | Score |
|---|---|---|---|---|
| OJ! Konsept AS |  Beaver |
11 MNOK | 6.3% | 47 |
| CS Interior Design AS · same municipality |  Lion |
11 MNOK | 13.0% | 78 |
| Kada Studio AS · same municipality | Lion |
10 MNOK | 23.2% | 83 |
| SJ Design AS (this company) | Beaver |
10 MNOK | −12.5% | 23 |
| STRÖMBERG & Sandell AS |  Cheetah |
10 MNOK | 10.3% | 58 |
| HUS & Hjem Styling AS | Cheetah |
10 MNOK | 14.0% | 64 |
| Boliginnrederne AS · same municipality | Beaver |
9 MNOK | −4.8% | 29 |
| KASPARA BOLIGSTYLING & Interiør AS | Beaver |
8 MNOK | −0.3% | 33 |
| Monkey Studio AS | Beaver |
8 MNOK | 2.0% | 39 |
The selection is the closest in revenue within the same industry code. When you order, you can swap competitors. Order competitor analysis
Group structure · 2025
2 companies in the group according to the shareholder register for 2025. A company counts as a subsidiary when a Norwegian company owns more than half of its shares.
Private persons own 100% of the shares in Simon James Design AS. Persons are not shown by name.
Simon James Design AS has not filed group accounts in open data, so the group has no index of its own. Each company has its own accounts.
The group in figures
- Sectors
- Teknisk tjenesteyting og forskning (2 companies) 2 of 2 companies in the tree have accounts with us. Sectors are sorted by the companies' own revenue, which includes sales between the group's companies.
- Loss
- 1 company: SJ Design AS
A subsidiary with negative equity or a loss may be backed by the group, for example with group contributions or guarantees. It is an indication of what is worth asking about, not an assessment.
-
Simon James Design AS
- SJ Design AS you are here
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
Source: the Norwegian Tax Administration's shareholder register 2025 (majority owner with more than 50 % of the shares). Voting agreements and ownership through other countries are not included.
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 3 November 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 3 (one owner holds more than half)
- Largest owner
- 73.3%
- Split
- companies 73% · private persons 27% · foreign 0%
- Owned from the same municipality
- 90%
- Group chain
-
Owned by: Simon James Design AS (73%)
Ultimate owner: private person
- Simon James Design AS · 73.3%
- 2 private persons · 26.7%
The company is new in the shareholder register in 2025.
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Is this your company? Suggest changes or add information
Figures last fetched 8 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 48 | 43 | 23 | |
| Rank | 4,945 | 6,088 | 9,136 | |
| Operating margin | 1.2% | −0.2% | −12.5% | |
| Return on assets | 3.2% | −0.7% | −35.0% | |
| Equity ratio | 45.7% | 70.5% | 26.6% | |
| Current ratio | 1.81 | 3.30 | 1.23 | |
| Revenue growth | – | −21.9% | 1.5% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 12.5 MNOK | 9.8 MNOK | 9.9 MNOK |
| Operating profit | 0.1 MNOK | 0.0 MNOK | −1.2 MNOK |
| Profit before tax | 0.1 MNOK | 0.0 MNOK | −1.2 MNOK |
| Tax expense | 0.0 MNOK | 0.0 MNOK | −0.3 MNOK |
| Net profit | 0.1 MNOK | 0.0 MNOK | −1.0 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total assets | 4.7 MNOK | 3.0 MNOK | 3.5 MNOK |
| Current assets | 4.6 MNOK | 2.9 MNOK | 3.2 MNOK |
| Equity | 2.1 MNOK | 2.1 MNOK | 0.9 MNOK |
| Retained earnings | 2.1 MNOK | 2.1 MNOK | 0.9 MNOK |
| Total liabilities | 2.5 MNOK | 0.9 MNOK | 2.6 MNOK |
| Current liabilities | 2.5 MNOK | 0.9 MNOK | 2.6 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 8 November 2026, accounts id 7150663.
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News and announcements
- 17 March 2026 Ny forretningsadresse (opens in a new tab) Source: Brønnøysundregistrene
From official sources: the Brønnøysund Register Centre, Oslo Børs NewsWeb and public agencies. We show the title, date and a link to the source. The link to a company, sector or municipality is automatic and may be wrong. Report a wrong link