MAGIC STORE AS
Score · fiscal year 2024
50of 100
How to read this: the company is ahead of 48 % of companies in the Morning class Small in the same sector in 2024. What does this mean?
Rank in the Morning class Small: 3,712 of 7,172 · What are Morning company classes?
Place in the whole sector: 11,420 of 22,333 · Handel
Profile
Cheetah · Sprinter
High profitability, lower solidity
Position against comparable companies in 2024, not a verdict on the company. Based on profitability 55 and solidity 41 out of 100 among companies in the Morning class Small in the same sector in 2024. Methodology
Against the sector
MAGIC STORE AS is 1 points below the median for companies in the Morning class Small in the same sector in 2024.
Median score 51 among 7,172 companies.
Against companies in the Morning class Small in the same sector in 2024: operating margin 4.4% (median 3.0%) and equity ratio 30.3% (median 36.4%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 22 MNOK | 20 MNOK |
| Operating margin | 4.4% | 3.0% |
| Profit margin | 3.6% | 2.7% |
| Return on assets | 9.3% | 8.9% |
| Equity ratio | 30.3% | 36.4% |
| Debt-to-equity | 2.30 | 1.53 |
| Current ratio | 1.39 | 1.71 |
| Revenue growth | 36.0% | 3.8% |
| Revenue per employee | 4.47 MNOK | 2.05 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2024. The bar shows the share of companies the figure is ahead of.
With an index of 50, MAGIC STORE AS does better than 48% of companies in the Morning class Small in the same sector (7,172 companies) in 2024.
Score 2023–2025
- MAGIC STORE AS
- Median: companies in the Morning class Small in the same sector
What the numbers say
MAGIC STORE AS had an operating margin of 4.4% and an equity ratio of 30.3% in 2024, and ranks 11,420 of 22,333 in Handel.
From 2023 to 2024: went from a loss to a profit before tax and the operating margin rose from −3.4% to 4.4%.
This text is generated automatically from the 2024 accounts.
Three simple methods
The methods give between 4 MNOK and 8 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 6 MNOK |
| EV/EBIT | 8.0 | 8 MNOK |
| P/B | 1.0 | 4 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 5.6% of the debt in 2024. The policy rate averaged 4.50 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 55 | weight 30% |
|---|---|---|
| Solidity | 41 | weight 25% |
| Liquidity | 36 | weight 15% |
| Growth | 89 | weight 15% |
| Consistency | 27 | weight 15% |
Durability: 40 (average over 2 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is MAGIC STORE AS?
The operating margin was 4.4% in 2024, against a median of 3.0% among companies in the Morning class Small in the same sector. Return on assets was 9.3%.
How solid is MAGIC STORE AS?
The equity ratio was 30.3% in 2024 (median 36.4%). Debt-to-equity was 2.30 (median 1.53).
What is the liquidity of MAGIC STORE AS like?
The current ratio was 1.39 in 2024 (median 1.71).
How does MAGIC STORE AS compare in Handel?
MAGIC STORE AS ranks 11,420 of 22,333 in Handel for 2024. Among companies in the Morning class Small it is number 3,712 of 7,172. Revenue changed by 36.0% from the year before.
From the Central Coordinating Register
- Org. no.
- 923849289
- Legal form
- AS
- Sector
- Handel (46.900)
- Morning company class
- Small
- Employees
- 5 registered 10 October 2026
- Founded
- 21 October 2019 7 years in operation
- Share capital
- 0.11 MNOK
- Business address
- Vigeland Brugs veg 6, 4708 VENNESLA
- Municipality
- Vennesla rank 15–31 of 38 in KOSTRA group 7
- Latest accounts filed
- 2025
- LEI
- 254900LIU0TS1YWMB986 not renewed (lapsed)
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Morten Ovnerud
- Chair of the board
- Øystein Espedal Larsen
- Board member
- Morten Ovnerud
- Auditor
- CEDRA NORGE AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
- Parent company
- PURENORWAY INTERNATIONAL AS (Norway)
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 29 October 2026. The parent is the one the company itself reported to GLEIF.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 30 | 50 | 19 | |
| Rank | 16,403 | 11,420 | 21,238 | |
| Operating margin | −3.4% | 4.4% | −7.8% | |
| Return on assets | −4.2% | 9.3% | −14.0% | |
| Equity ratio | 33.2% | 30.3% | 22.5% | |
| Current ratio | 1.54 | 1.39 | 1.18 | |
| Revenue growth | – | 36.0% | −3.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 16.4 MNOK | 22.4 MNOK | 21.5 MNOK |
| Operating profit | −0.6 MNOK | 1.0 MNOK | −1.7 MNOK |
| Profit before tax | −1.0 MNOK | 0.8 MNOK | −2.2 MNOK |
| Net profit | −0.8 MNOK | 0.6 MNOK | −1.8 MNOK |
| Financial expenses | 0.5 MNOK | 0.6 MNOK | 0.6 MNOK |
| Total assets | 11.5 MNOK | 14.7 MNOK | 12.0 MNOK |
| Current assets | 10.3 MNOK | 13.7 MNOK | 10.6 MNOK |
| Equity | 3.8 MNOK | 4.5 MNOK | 2.7 MNOK |
| Retained earnings | – | 0.6 MNOK | – |
| Total liabilities | 7.7 MNOK | 10.2 MNOK | 9.3 MNOK |
| Current liabilities | 6.7 MNOK | 9.9 MNOK | 9.0 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 5962965.
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