MAGIC STORE AS
Score · fiscal year 2025
30of 100
How to read this: the company is ahead of 23 % of small companies in the same sector in 2025. What does this mean?
Rank: 24,083 of 30,442 · Handel
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 21 and solidity 33 out of 100 among small companies in the same sector in 2025. Methodology
Against the sector
MAGIC STORE AS is 20 points below the median for small companies in the same sector in 2025.
Median score 50 among 28,491 companies.
Against small companies in the same sector in 2025: operating margin −7.8% (median 2.2%) and equity ratio 22.5% (median 35.1%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 22 MNOK | 3 MNOK |
| Operating margin | −7.8% | 2.2% |
| Profit margin | −10.4% | 2.0% |
| Return on assets | −14.0% | 3.2% |
| Equity ratio | 22.5% | 35.1% |
| Debt-to-equity | 3.45 | 1.05 |
| Current ratio | 1.18 | 1.64 |
| Revenue growth | −3.7% | 3.8% |
| Revenue per employee | 4.30 MNOK | 1.60 MNOK |
The median and “ahead of” refer to small companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 30, MAGIC STORE AS does better than 23% of small companies in the same sector (28,889 companies) in 2025.
Score 2023–2025
- MAGIC STORE AS
- Median: small companies in the same sector
MAGIC STORE AS has a score of 30 for 2025, rank 24,083 of 30,442 in the sector.
Strongest: Consistency: percentile 36 against peers.
Weakest: Profitability: percentile 21 against peers, operating margin −7.8% against a median of 2.2%. Solidity: percentile 33 against peers, equity ratio 22.5% against a median of 35.1%.
Worth a closer look
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −10.4% (median 2.0%).
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin −7.8% (median 2.2%).
- What lies behind weak profitability, and will it last?
- What lies behind weak solidity, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
MAGIC STORE AS had an operating margin of −7.8% and an equity ratio of 22.5% in 2025, and ranks 24,083 of 30,442 in Handel.
From 2024 to 2025: went from a profit to a loss before tax and the operating margin fell from 4.4% to −7.8%.
This text is generated automatically from the 2025 accounts.
Three simple methods
One method gives a figure: 3 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 3 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −10.4% (median 2.0%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −7.8% (median 2.2%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −134.9%. Based on the 10 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 21 | weight 30% |
|---|---|---|
| Solidity | 33 | weight 25% |
| Liquidity | 35 | weight 15% |
| Growth | 34 | weight 15% |
| Consistency | 36 | weight 15% |
Durability: 40 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is MAGIC STORE AS?
The operating margin was −7.8% in 2025, against a median of 2.2% among small companies in the same sector. Return on assets was −14.0%. The company made a loss before tax.
How solid is MAGIC STORE AS?
The equity ratio was 22.5% in 2025 (median 35.1%). Debt-to-equity was 3.45 (median 1.05).
What is the liquidity of MAGIC STORE AS like?
The current ratio was 1.18 in 2025 (median 1.64).
How does MAGIC STORE AS compare in Handel?
MAGIC STORE AS ranks 24,083 of 30,442 in Handel for 2025. Among companies of the same size (small companies) it ranks 22,362 of 28,889. Revenue changed by −3.7% from the year before.
From the Central Coordinating Register
- Org. no.
- 923849289
- Legal form
- AS
- Sector
- Handel (46.900)
- Size tier
- small
- Employees
- 5 registered 10 October 2026
- Founded
- 21 October 2019 7 years in operation
- Share capital
- 0.11 MNOK
- Business address
- Vigeland Brugs veg 6, 4708 VENNESLA
- Municipality
- Vennesla rank 14–29 of 38 in KOSTRA group 7
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Morten Ovnerud
- Chair of the board
- Øystein Espedal Larsen
- Board member
- Morten Ovnerud
- Auditor
- CEDRA NORGE AS
Source: Central Coordinating Register, fetched 25 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 36 | 54 | 30 | |
| Rank | 18,605 | 12,392 | 24,083 | |
| Operating margin | −3.4% | 4.4% | −7.8% | |
| Return on assets | −4.2% | 9.3% | −14.0% | |
| Equity ratio | 33.2% | 30.3% | 22.5% | |
| Current ratio | 1.54 | 1.39 | 1.18 | |
| Revenue growth | – | 36.0% | −3.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 16.4 MNOK | 22.4 MNOK | 21.5 MNOK |
| Operating profit | −0.6 MNOK | 1.0 MNOK | −1.7 MNOK |
| Profit before tax | −1.0 MNOK | 0.8 MNOK | −2.2 MNOK |
| Net profit | −0.8 MNOK | 0.6 MNOK | −1.8 MNOK |
| Financial expenses | 0.5 MNOK | 0.6 MNOK | 0.6 MNOK |
| Total assets | 11.5 MNOK | 14.7 MNOK | 12.0 MNOK |
| Current assets | 10.3 MNOK | 13.7 MNOK | 10.6 MNOK |
| Equity | 3.8 MNOK | 4.5 MNOK | 2.7 MNOK |
| Retained earnings | – | 0.6 MNOK | – |
| Total liabilities | 7.7 MNOK | 10.2 MNOK | 9.3 MNOK |
| Current liabilities | 6.7 MNOK | 9.9 MNOK | 9.0 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 7098566.
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