IPSOS AS
Score · fiscal year 2025
33of 100
How to read this: the company is ahead of 16 % of companies in the Morning class Medium in the same sector in 2025. What does this mean?
Rank in the Morning class Medium: 145 of 172 · What are Morning company classes?
Place in the whole sector: 1,991 of 2,478 · Teknisk tjenesteyting og forskning
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 44 and solidity 13 out of 100 among companies in the Morning class Medium in the same sector in 2025. Methodology
Against the sector
IPSOS AS is 18 points below the median for companies in the Morning class Medium in the same sector in 2025.
Median score 51 among 172 companies.
Against companies in the Morning class Medium in the same sector in 2025: operating margin 5.4% (median 5.9%) and equity ratio 11.4% (median 33.5%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 90 MNOK | 110 MNOK |
| Operating margin | 5.4% | 5.9% |
| Profit margin | 5.4% | 5.6% |
| Return on assets | 10.1% | 13.4% |
| Equity ratio | 11.4% | 33.5% |
| Debt-to-equity | 7.78 | 1.93 |
| Current ratio | 1.13 | 1.30 |
| Revenue growth | 2.4% | 10.8% |
| Revenue per employee | 0.80 MNOK | 2.56 MNOK |
The median and “ahead of” refer to companies in the Morning class Medium in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 33, IPSOS AS does better than 16% of companies in the Morning class Medium in the same sector (172 companies) in 2025.
Score 2023–2025
- IPSOS AS
- Median: companies in the Morning class Medium in the same sector
IPSOS AS has a score of 33 for 2025, rank 1,991 of 2,478 in the sector.
Strongest: Consistency: percentile 51 against peers.
Weakest: Solidity: percentile 13 against peers, equity ratio 11.4% against a median of 33.5%. Growth: percentile 28 against peers, revenue growth 2.4% against a median of 10.8%.
Worth a closer look
- What lies behind weak solidity, and will it last?
- What lies behind weak growth, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
IPSOS AS had an operating margin of 5.4% and an equity ratio of 11.4% in 2025, and ranks 1,991 of 2,478 in Teknisk tjenesteyting og forskning.
From 2024 to 2025: went from a loss to a profit before tax and the equity ratio rose from 4.3% to 11.4%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 6 MNOK and 38 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 38 MNOK |
| EV/EBIT | 8.0 | 37 MNOK |
| P/B | 1.0 | 6 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 1.7% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2021, the sector's weakest year, for this company.
The sector's weakest year was 2021, with a median operating margin of −0.2%. Based on the 8 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 44 | weight 30% |
|---|---|---|
| Solidity | 13 | weight 25% |
| Liquidity | 32 | weight 15% |
| Growth | 28 | weight 15% |
| Consistency | 51 | weight 15% |
Durability: 23 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is IPSOS AS?
The operating margin was 5.4% in 2025, against a median of 5.9% among companies in the Morning class Medium in the same sector. Return on assets was 10.1%.
How solid is IPSOS AS?
The equity ratio was 11.4% in 2025 (median 33.5%). Debt-to-equity was 7.78 (median 1.93).
What is the liquidity of IPSOS AS like?
The current ratio was 1.13 in 2025 (median 1.30).
How does IPSOS AS compare in Teknisk tjenesteyting og forskning?
IPSOS AS ranks 1,991 of 2,478 in Teknisk tjenesteyting og forskning for 2025. Among companies in the Morning class Medium it is number 145 of 172. Revenue changed by 2.4% from the year before.
Public contracts
- Contracts awarded since 2024
- 6
- Total awarded value since 2024
- 1.6 MNOK
- 4 contracts without a stated value are not in the total.
| Date | Buyer | Notice | Value |
|---|---|---|---|
| 6 October 2026 | NTNU (Norges teknisk-naturvitenskapelige universitet) | Cross-Country Survey to Measure Public and Elite Preferences for the Future of Europe | 1.5 MNOK |
| 2 June 2025 | UNIVERSITETET I BERGEN | ANSK-25-0465 ESS (European Social Survey) runde 12 | 0.1 MNOK |
| 5 December 2024 | Norges Sjømatråd | Innsiktsundersøkelser B2C (forbruker og kampanjeevaluering) | value not stated |
| 2 December 2024 | NORGES BANK | Markedsundersøkelse - Kontraktstildeling | value not stated |
| 7 October 2024 | Kulturdirektoratet | Tildeling Bruker- og bruksundersøkelse av museer | value not stated |
| 23 April 2024 | Jernbanedirektoratet | Rammeavtale for markeds- og kundeundersøkelser | value not stated |
| 3 January 2022 | Ruter As | Pre- og posttest undersøkelser | value not stated |
| 27 April 2021 | Jernbanedirektoratet | Rammeavtaler på Analysetjenester | value not stated |
| 18 March 2021 | Norges Sjømatråd | Kampanjeevaluering posttest | value not stated |
| 18 March 2021 | Norges Sjømatråd | Forbrukerundersøkelser av sjømatmarkedet - B2B og B2C | value not stated |
Based on notices in Doffin. Does not show call-offs under framework agreements or purchases below the publication threshold. Values are as stated by the buyer.
Source: Doffin (DFØ), fetched 28 October 2026. Winners are matched on organisation number.
Contains data under the Norwegian licence for public data (NLOD 2.0) made available by Doffin/the Norwegian Agency for Public and Financial Management (DFØ). NLOD 2.0
From the Central Coordinating Register
- Org. no.
- 947636936
- Legal form
- AS
- Sector
- Teknisk tjenesteyting og forskning (73.200)
- Morning company class
- Medium
- Employees
- 112 registered 10 October 2026
- Founded
- 30 September 1987 39 years in operation
- Share capital
- 3.70 MNOK
- Business address
- Sjølyst plass 2, 0278 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
- Website
- www.ipsos.no
- LEI
- 549300DJI8X8117SRK30 not renewed (lapsed)
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Eirik Friberg Ekrann
- Chair of the board
- Kelly Beaver
- Board member
- Patrice Marie Bergen
- Auditor
- FORVIS MAZARS AS
- Accountant
- AIDER AS
Source: Central Coordinating Register, fetched 31 October 2026. Only names are shown.
- Parent company
- Parent not reported
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 30 October 2026. The parent is the one the company itself reported to GLEIF.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 31 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 17 | 20 | 33 | |
| Rank | 2,222 | 2,260 | 1,991 | |
| Operating margin | 3.2% | 2.9% | 5.4% | |
| Return on assets | 3.7% | 5.1% | 10.1% | |
| Equity ratio | 3.6% | 4.3% | 11.4% | |
| Current ratio | 0.93 | 0.99 | 1.13 | |
| Revenue growth | – | −4.5% | 2.4% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 91.8 MNOK | 87.7 MNOK | 89.9 MNOK |
| Operating profit | 2.9 MNOK | 2.6 MNOK | 4.9 MNOK |
| Profit before tax | 0.4 MNOK | −1.2 MNOK | 4.8 MNOK |
| Net profit | 0.3 MNOK | −1.0 MNOK | 3.8 MNOK |
| Financial expenses | 4.4 MNOK | 4.3 MNOK | 0.9 MNOK |
| Total assets | 132.4 MNOK | 61.0 MNOK | 56.0 MNOK |
| Current assets | 42.3 MNOK | 39.8 MNOK | 38.9 MNOK |
| Equity | 4.7 MNOK | 2.6 MNOK | 6.4 MNOK |
| Retained earnings | 1.1 MNOK | −1.1 MNOK | 2.7 MNOK |
| Total liabilities | 127.7 MNOK | 58.4 MNOK | 49.6 MNOK |
| Current liabilities | 45.3 MNOK | 40.4 MNOK | 34.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 31 October 2026, accounts id 7037572.
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