Ipsos AS
Score · fiscal year 2023
17of 100
How to read this: the company is ahead of 8 % of companies in the Morning class Medium in the same sector in 2023. What does this mean?
Rank in the Morning class Medium: 223 of 243 · What are Morning company classes?
Place in the whole sector: 2,313 of 2,544 · Teknisk tjenesteyting og forskning
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2023, not a verdict on the company. Based on profitability 30 and solidity 4 out of 100 among companies in the Morning class Medium in the same sector in 2023. Methodology
Against the sector
Ipsos AS is 32 points below the median for companies in the Morning class Medium in the same sector in 2023.
Median score 49 among 243 companies.
Against companies in the Morning class Medium in the same sector in 2023: operating margin 3.2% (median 4.6%) and equity ratio 3.6% (median 31.5%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 92 MNOK | 126 MNOK |
| Operating margin | 3.2% | 4.6% |
| Profit margin | 0.4% | 5.4% |
| Return on assets | 3.7% | 12.4% |
| Equity ratio | 3.6% | 31.5% |
| Debt-to-equity | 26.90 | 2.02 |
| Current ratio | 0.93 | 1.30 |
| Revenue growth | – | −32.3% |
| Revenue per employee | 0.82 MNOK | 2.12 MNOK |
The median and “ahead of” refer to companies in the Morning class Medium in the same sector in 2023. The bar shows the share of companies the figure is ahead of.
With an index of 17, Ipsos AS does better than 8% of companies in the Morning class Medium in the same sector (243 companies) in 2023.
Score 2023–2025
- Ipsos AS
- Median: companies in the Morning class Medium in the same sector
What the numbers say
Ipsos AS had an operating margin of 3.2% and an equity ratio of 3.6% in 2023, and ranks 2,313 of 2,544 in Teknisk tjenesteyting og forskning.
This text is generated automatically from the 2023 accounts.
Three simple methods
The methods give between 3 MNOK and 5 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 3 MNOK |
| EV/EBIT | 8.0 | debt above value |
| P/B | 1.0 | 5 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The equity ratio is very low. Could the company absorb a bad year, and does it need more equity?
Based on: Equity ratio 3.6% (median 31.5%).
- watch
Consider strengthening liquidity: current liabilities are 1.1 times current assets.
Based on: Current ratio 0.93 (median 1.30).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 3.5% of the debt in 2023. The policy rate averaged 3.54 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2021, the sector's weakest year, for this company.
The sector's weakest year was 2021, with a median operating margin of −0.2%. Based on the 8 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 30 | weight 30% |
|---|---|---|
| Solidity | 4 | weight 25% |
| Liquidity | 13 | weight 15% |
| Growth | – | no data, left out |
| Consistency | 16 | weight 15% |
Index version 2. Data completeness 85%: the share of the weights that had data.
Questions and answers
How profitable is Ipsos AS?
The operating margin was 3.2% in 2023, against a median of 4.6% among companies in the Morning class Medium in the same sector. Return on assets was 3.7%.
How solid is Ipsos AS?
The equity ratio was 3.6% in 2023 (median 31.5%). Debt-to-equity was 26.90 (median 2.02).
What is the liquidity of Ipsos AS like?
The current ratio was 0.93 in 2023 (median 1.30). Current assets did not cover current liabilities.
How does Ipsos AS compare in Teknisk tjenesteyting og forskning?
Ipsos AS ranks 2,313 of 2,544 in Teknisk tjenesteyting og forskning for 2023. Among companies in the Morning class Medium it is number 223 of 243.
Public contracts
- Contracts awarded since 2024
- 6
- Total awarded value since 2024
- 17.6 MNOK
- 1 contracts without a stated value are not in the total.
- Framework agreements
- 1
- Left out of the total: the value is a ceiling, not actual spend.
| Date | Buyer | Notice | Value |
|---|---|---|---|
| 6 October 2026 | NTNU (Norges teknisk-naturvitenskapelige universitet) | Cross-Country Survey to Measure Public and Elite Preferences for the Future of Europe | 1.5 MNOK |
| 2 June 2025 | UNIVERSITETET I BERGEN | ANSK-25-0465 ESS (European Social Survey) runde 12 | 0.1 MNOK |
| 5 December 2024 | Norges Sjømatråd | Innsiktsundersøkelser B2C (forbruker og kampanjeevaluering) | value not stated |
| 29 November 2024 | NORGES BANK | Markedsundersøkelse - Kontraktstildeling | 14.0 MNOK |
| 23 September 2024 | Kulturdirektoratet | Tildeling Bruker- og bruksundersøkelse av museer | 1.9 MNOK |
| 23 April 2024 | Jernbanedirektoratet | Rammeavtale for markeds- og kundeundersøkelser | value not stated |
| 16 December 2021 | Ruter As | Pre- og posttest undersøkelser | 8.0 MNOK |
| 19 April 2021 | Jernbanedirektoratet | Rammeavtaler på Analysetjenester | 10.0 MNOK (framework) |
| 25 February 2021 | Norges Sjømatråd | Kampanjeevaluering posttest | 18.0 MNOK |
| 25 February 2021 | Norges Sjømatråd | Forbrukerundersøkelser av sjømatmarkedet - B2B og B2C | 10.0 MNOK |
Based on notices in Doffin. Does not show call-offs under framework agreements or purchases below the publication threshold. Values are as stated by the buyer.
Source: Doffin (DFØ), fetched 28 October 2026. Winners are matched on organisation number.
Contains data under the Norwegian licence for public data (NLOD 2.0) made available by Doffin/the Norwegian Agency for Public and Financial Management (DFØ). NLOD 2.0
From the Central Coordinating Register
- Org. no.
- 947636936
- Legal form
- AS
- Sector
- Teknisk tjenesteyting og forskning (73.200)
- Morning company class
- Medium
- Employees
- 112 registered 10 October 2026
- Founded
- 30 September 1987 39 years in operation
- Share capital
- 3.70 MNOK
- Business address
- Sjølyst plass 2, 0278 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
- Website
- www.ipsos.no
- LEI
- 549300DJI8X8117SRK30 not renewed (lapsed)
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 31 October 2026. Only names are shown.
- Parent company
- Parent not reported
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 30 October 2026. The parent is the one the company itself reported to GLEIF.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 31 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 17 | 20 | 34 | |
| Rank | 2,313 | 2,358 | 2,056 | |
| Operating margin | 3.2% | 2.9% | 5.4% | |
| Return on assets | 3.7% | 5.1% | 10.1% | |
| Equity ratio | 3.6% | 4.3% | 11.4% | |
| Current ratio | 0.93 | 0.99 | 1.13 | |
| Revenue growth | – | −4.5% | 2.4% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 91.8 MNOK | 87.7 MNOK | 89.9 MNOK |
| Operating profit | 2.9 MNOK | 2.6 MNOK | 4.9 MNOK |
| Profit before tax | 0.4 MNOK | −1.2 MNOK | 4.8 MNOK |
| Net profit | 0.3 MNOK | −1.0 MNOK | 3.8 MNOK |
| Financial expenses | 4.4 MNOK | 4.3 MNOK | 0.9 MNOK |
| Total assets | 132.4 MNOK | 61.0 MNOK | 56.0 MNOK |
| Current assets | 42.3 MNOK | 39.8 MNOK | 38.9 MNOK |
| Equity | 4.7 MNOK | 2.6 MNOK | 6.4 MNOK |
| Retained earnings | 1.1 MNOK | −1.1 MNOK | 2.7 MNOK |
| Total liabilities | 127.7 MNOK | 58.4 MNOK | 49.6 MNOK |
| Current liabilities | 45.3 MNOK | 40.4 MNOK | 34.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 31 October 2026, accounts id 5104389.
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