Ablemagic AS
Score · fiscal year 2024
44of 100
How to read this: the company is ahead of 35 % of companies in the Morning class Small in the same sector in 2024. What does this mean?
Rank in the Morning class Small: 685 of 1,053 · What are Morning company classes?
Place in the whole sector: 2,068 of 3,254 · Informasjon og kommunikasjon
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2024, not a verdict on the company. Based on profitability 18 and solidity 67 out of 100 among companies in the Morning class Small in the same sector in 2024. Methodology
Against the sector
Ablemagic AS is 6 points below the median for companies in the Morning class Small in the same sector in 2024.
Median score 50 among 1,053 companies.
Against companies in the Morning class Small in the same sector in 2024: operating margin −7.1% (median 4.5%) and equity ratio 48.9% (median 34.2%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 15 MNOK | 22 MNOK |
| Operating margin | −7.1% | 4.5% |
| Profit margin | −4.8% | 4.4% |
| Return on assets | −15.9% | 9.0% |
| Equity ratio | 48.9% | 34.2% |
| Debt-to-equity | 1.04 | 1.68 |
| Current ratio | 1.58 | 1.33 |
| Revenue growth | 3.9% | 7.8% |
| Revenue per employee | 1.91 MNOK | 1.73 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2024. The bar shows the share of companies the figure is ahead of.
With an index of 44, Ablemagic AS does better than 35% of companies in the Morning class Small in the same sector (1,053 companies) in 2024.
Score 2023–2025
- Ablemagic AS
- Median: companies in the Morning class Small in the same sector
What the numbers say
Ablemagic AS had an operating margin of −7.1% and an equity ratio of 48.9% in 2024, and ranks 2,068 of 3,254 in Informasjon og kommunikasjon.
From 2023 to 2024: went from a profit to a loss before tax and the operating margin fell from 8.6% to −7.1%.
This text is generated automatically from the 2024 accounts.
Three simple methods
The methods give between 1 MNOK and 2 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 17.7 | not meaningful |
| EV/EBIT | 14.3 | 1 MNOK |
| P/B | 2.6 | 2 MNOK |
The listed basis is the value at listed multiples. The estimate is lowered by 51% for an unlisted company: 20% for lack of marketability and 38% for size (a small-company premium of 4% on the cost of equity).
A mechanical estimate from public accounts, not advice. A mechanical estimate from public accounts with listed multiples and fixed adjustments. Not a valuation and not advice to buy or sell. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −4.8% (median 4.4%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −7.1% (median 4.5%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 5.8% of the debt in 2024. The policy rate averaged 4.50 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2026, the sector's weakest year, for this company.
The sector's weakest year was 2026, with a median operating margin of 4.1%. Based on the 8 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 18 | weight 30% |
|---|---|---|
| Solidity | 67 | weight 25% |
| Liquidity | 62 | weight 15% |
| Growth | 40 | weight 15% |
| Consistency | 43 | weight 15% |
Durability: 62 (average over 2 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Ablemagic AS?
The operating margin was −7.1% in 2024, against a median of 4.5% among companies in the Morning class Small in the same sector. Return on assets was −15.9%. The company made a loss before tax.
How solid is Ablemagic AS?
The equity ratio was 48.9% in 2024 (median 34.2%). Debt-to-equity was 1.04 (median 1.68).
What is the liquidity of Ablemagic AS like?
The current ratio was 1.58 in 2024 (median 1.33).
How does Ablemagic AS compare in Informasjon og kommunikasjon?
Ablemagic AS ranks 2,068 of 3,254 in Informasjon og kommunikasjon for 2024. Among companies in the Morning class Small it is number 685 of 1,053. Revenue changed by 3.9% from the year before.
Group accounts
The company is registered as part of a group, but we have no group accounts for it. Group accounts are filed by the parent company, and open data does not say which company that is.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
Group structure · 2025
2 companies in the group according to the shareholder register for 2025. A company counts as a subsidiary when a Norwegian company owns more than half of its shares.
No owner holds more than half of the shares in Ablemagic AS.
Ablemagic AS has not filed group accounts in open data, so the group has no index of its own. Each company has its own accounts.
The group in figures
- Sectors
- Informasjon og kommunikasjon (1 company) 1 of 2 companies in the tree have accounts with us. Sectors are sorted by the companies' own revenue, which includes sales between the group's companies.
- Employees in Norway
- 8 in all. Trondheim 8 Registered employees in the Central Coordinating Register, by the municipality of the business address. Employees may work elsewhere.
- Negative equity
- 1 company: Ablemagic AS
- Loss
- 1 company: Ablemagic AS
A subsidiary with negative equity or a loss may be backed by the group, for example with group contributions or guarantees. It is an indication of what is worth asking about, not an assessment.
-
Ablemagic AS you are here
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
Source: the Norwegian Tax Administration's shareholder register 2025 (majority owner with more than 50 % of the shares). Voting agreements and ownership through other countries are not included.
Public contracts
- Contracts awarded since 2024
- 1
- Total awarded value since 2024
- 1.6 MNOK
| Date | Buyer | Notice | Value |
|---|---|---|---|
| 29 January 2026 | NORSK FOLKEMUSEUM | Anskaffelse av utstillingen LEK | 1.6 MNOK |
Based on notices in Doffin. Does not show call-offs under framework agreements or purchases below the publication threshold. Values are as stated by the buyer.
Source: Doffin (DFØ), fetched 27 October 2026. Winners are matched on organisation number.
Contains data under the Norwegian licence for public data (NLOD 2.0) made available by Doffin/the Norwegian Agency for Public and Financial Management (DFØ). NLOD 2.0
From the Central Coordinating Register
- Org. no.
- 991326804
- Legal form
- AS · part of a group
- Sector
- Informasjon og kommunikasjon (62.100)
- Morning company class
- Small
- Employees
- 8 registered 10 July 2026
- Founded
- 19 April 2007 19 years in operation
- Share capital
- 0.15 MNOK
- Business address
- Skippergata 11, 7042 TRONDHEIM
- Municipality
- Trondheim rank 3 of 11 in KOSTRA group 12
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 1 November 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 7
- Largest owner
- 46.7% · top three 70.3%
- Split
- companies 64% · private persons 36% · foreign 0%
- Owned from the same municipality
- 91%
- Owners over 60
- 0% of the shares held by persons (median age 45)
- The Benign Mount Archives AS · 46.7%
- Ablemagic AS · 8.9%
- Moum LO AS · 8.7%
- 4 private persons · 35.7%
Change 2007–2025:
100% of the shares changed owner (7 new and 1 departed owners). The majority owner changed.
New owners (companies): Ablemagic AS, Moum LO AS, The Benign Mount Archives AS
Majority owner of: Munti Magic AS (100%)
Holds shares in: Munti Magic AS (100%), Ablemagic AS (9%)
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 7 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 80 | 44 | 8 | |
| Rank | 248 | 2,068 | 3,268 | |
| Operating margin | 8.6% | −7.1% | −22.1% | |
| Return on assets | 27.3% | −15.9% | −217.4% | |
| Equity ratio | 65.9% | 48.9% | −103.0% | |
| Current ratio | 2.16 | 1.58 | 0.95 | |
| Revenue growth | – | 3.9% | −21.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 14.7 MNOK | 15.3 MNOK | 12.0 MNOK |
| Operating profit | 1.3 MNOK | −1.1 MNOK | −2.6 MNOK |
| Profit before tax | 1.2 MNOK | −0.7 MNOK | −3.3 MNOK |
| Tax expense | 0.6 MNOK | 0.0 MNOK | 0.0 MNOK |
| Net profit | 0.7 MNOK | −0.7 MNOK | −3.3 MNOK |
| Financial expenses | 0.0 MNOK | 0.1 MNOK | 0.3 MNOK |
| Total assets | 4.7 MNOK | 3.9 MNOK | 1.4 MNOK |
| Current assets | 3.4 MNOK | 3.1 MNOK | 1.3 MNOK |
| Equity | 3.1 MNOK | 1.9 MNOK | −1.4 MNOK |
| Retained earnings | 2.9 MNOK | 1.8 MNOK | −1.5 MNOK |
| Total liabilities | 1.6 MNOK | 2.0 MNOK | 2.8 MNOK |
| Current liabilities | 1.6 MNOK | 2.0 MNOK | 1.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 7 November 2026, accounts id 6321111.
Further
Similar companies
- Horizon Software AS index 44, rank 2,065 · compare
- Hult IT AS index 44, rank 2,069 · compare
- Xlent Oslo AS index 44, rank 2,074 · compare
- Widenorth AS index 44, rank 2,075 · compare
- Bacon Osl AS index 44, rank 2,077 · compare