Ablemagic AS
Score · fiscal year 2025
8of 100
How to read this: the company is ahead of 1 % of companies in the Morning class Small in the same sector in 2025. What does this mean?
Rank in the Morning class Small: 1,092 of 1,101 · What are Morning company classes?
Place in the whole sector: 3,268 of 3,294 · Informasjon og kommunikasjon
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 6 and solidity 0 out of 100 among companies in the Morning class Small in the same sector in 2025. Methodology
Against the sector
Ablemagic AS is 42 points below the median for companies in the Morning class Small in the same sector in 2025.
Median score 50 among 1,101 companies.
Against companies in the Morning class Small in the same sector in 2025: operating margin −22.1% (median 4.8%) and equity ratio −103.0% (median 34.3%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 12 MNOK | 22 MNOK |
| Operating margin | −22.1% | 4.8% |
| Profit margin | −27.6% | 5.0% |
| Return on assets | −217.4% | 9.1% |
| Equity ratio | −103.0% | 34.3% |
| Debt-to-equity | – | 1.62 |
| Current ratio | 0.95 | 1.33 |
| Revenue growth | −21.7% | 7.9% |
| Revenue per employee | 1.49 MNOK | 1.81 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 8, Ablemagic AS does better than 1% of companies in the Morning class Small in the same sector (1,101 companies) in 2025.
Score 2023–2025
- Ablemagic AS
- Median: companies in the Morning class Small in the same sector
Ablemagic AS has a score of 8 for 2025, rank 3,268 of 3,294 in the sector.
Strongest: Liquidity: percentile 21 against peers, current ratio 0.95 against a median of 1.33.
Weakest: Solidity: percentile 0 against peers, equity ratio −103.0% against a median of 34.3%. Profitability: percentile 6 against peers, operating margin −22.1% against a median of 4.8%.
Worth a closer look
- Equity is negative. How will it be rebuilt, and what do lenders and the auditor say about going concern? Based on: equity ratio −103.0% (median 34.3%).
- Consider strengthening liquidity: current liabilities are 1.1 times current assets. Based on: current ratio 0.95 (median 1.33).
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −27.6% (median 5.0%).
- What lies behind weak solidity, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
The industry or the company: what drove the result?
In 2025 the operating margin of Ablemagic AS fell by 15.0 percentage points. Comparable companies rose by a median 0.3 points. So the company did 15.3 points weaker than the industry, for reasons of its own.
Over 2 year-to-year changes Ablemagic AS moved the same way as comparable companies 0 times. About 1% of the changes in operating margin were common to the industry; the rest was the company's own.
| Year | The company | Comparable (median) | Change, company | Change, industry | The company's own |
|---|---|---|---|---|---|
| 2024 | −7.1% | 4.5% | −15.8 percentage points | +0.1 percentage points | −15.8 percentage points |
| 2025 | −22.1% | 4.8% | −15.0 percentage points | +0.3 percentage points | −15.3 percentage points |
Comparable companies are those in the same industry and Morning company class. Their change shows what hit the whole industry, the sector drivers below included. The rest is the company's own: contracts, costs, one-off items or operations. The share is approximate, and we claim no cause.
The company and its sector's drivers
Prices, rate and currency that shape the sector's year, year by year beside the operating margin of Ablemagic AS. The figures stand side by side; we claim no cause.
Service prices: information and communication (indeks (2021 = 100))
Service prices: information and communication rose 4.0% in 2025; the operating margin of Ablemagic AS fell 15.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Service prices: information and communication, annual average | 100.0 | 103.3 | 108.7 | 112.2 | 116.7 | 120.0 (so far) |
| Change from the year before | – | +3.2% | +5.3% | +3.2% | +4.0% | +2.8% |
| The company's operating margin | – | – | 8.6% | −7.1% | −22.1% | – |
Source: SSB (14335, CC BY 4.0). Source
Turnover index: information and communication (indeks (2021 = 100))
Turnover index: information and communication rose 4.6% in 2025; the operating margin of Ablemagic AS fell 15.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: information and communication, annual average | 99.6 | 111.4 | 126.4 | 128.3 | 134.2 | 141.3 (so far) |
| Change from the year before | +14.7% | +11.8% | +13.5% | +1.5% | +4.6% | +5.3% |
| The company's operating margin | – | – | 8.6% | −7.1% | −22.1% | – |
Source: SSB (13863, CC BY 4.0). Source
USD/NOK (kr)
USD/NOK fell 3.3% in 2025; the operating margin of Ablemagic AS fell 15.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| USD/NOK, annual average | 8.59 | 9.61 | 10.56 | 10.75 | 10.39 | 9.54 (so far) |
| Change from the year before | −8.8% | +11.9% | +9.9% | +1.7% | −3.3% | −8.2% |
| The company's operating margin | – | – | 8.6% | −7.1% | −22.1% | – |
Source: Norges Bank (EXR, NLOD 2.0). Source
Policy rate (prosent)
Policy rate fell 0.20 percentage points in 2025; the operating margin of Ablemagic AS fell 15.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Policy rate, annual average | 0.08 | 1.32 | 3.54 | 4.50 | 4.30 | 4.17 (so far) |
| Change from the year before | −0.28 percentage points | +1.24 percentage points | +2.22 percentage points | +0.96 percentage points | −0.20 percentage points | −0.12 percentage points |
| The company's operating margin | – | – | 8.6% | −7.1% | −22.1% | – |
Source: Norges Bank (IR, NLOD 2.0). Source
Consumer price index (indeks (2025 = 100))
Consumer price index rose 3.0% in 2025; the operating margin of Ablemagic AS fell 15.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Consumer price index, annual average | 84.3 | 89.2 | 94.1 | 97.0 | 100.0 | 102.9 (so far) |
| Change from the year before | +3.5% | +5.8% | +5.5% | +3.2% | +3.0% | +2.9% |
| The company's operating margin | – | – | 8.6% | −7.1% | −22.1% | – |
Source: SSB (14710, CC BY 4.0). Source
Wage index: IT services (indeks)
Wage index: IT services rose 4.4% in 2025; the operating margin of Ablemagic AS fell 15.0 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Wage index: IT services, annual average | 84.9 | 87.8 | 92.3 | 97.3 | 101.5 | 105.4 (so far) |
| Change from the year before | +4.9% | +3.5% | +5.1% | +5.4% | +4.4% | +3.8% |
| The company's operating margin | – | – | 8.6% | −7.1% | −22.1% | – |
Source: SSB (12314, CC BY 4.0). Source
We show the drivers and the margin side by side and claim no cause. Sensitivity per company is not computed until we have at least 10 years of accounts per company: with three years such figures are false precision.
What the numbers say
Ablemagic AS had an operating margin of −22.1% and an equity ratio of −103.0% in 2025, and ranks 3,268 of 3,294 in Informasjon og kommunikasjon.
From 2024 to 2025: the equity ratio fell from 48.9% to −103.0% and the operating margin fell from −7.1% to −22.1%.
This text is generated automatically from the 2025 accounts.
Three simple methods
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 17.7 | not meaningful |
| EV/EBIT | 14.3 | not meaningful |
| P/B | 2.6 | not meaningful |
A mechanical estimate from public accounts, not advice. A mechanical estimate from public accounts with listed multiples and fixed adjustments. Not a valuation and not advice to buy or sell. See the calculation
Worth a closer look
- critical
Equity is negative. How will it be rebuilt, and what do lenders and the auditor say about going concern?
Based on: Equity ratio −103.0% (median 34.3%).
- watch
Consider strengthening liquidity: current liabilities are 1.1 times current assets.
Based on: Current ratio 0.95 (median 1.33).
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −27.6% (median 5.0%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −22.1% (median 4.8%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 11.8% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
- critical Negative equity
Scenario analysis: the sector's weakest year
We have no accounts for 2026, the sector's weakest year, for this company.
The sector's weakest year was 2026, with a median operating margin of 4.1%. Based on the 8 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 6 | weight 30% |
|---|---|---|
| Solidity | 0 | weight 25% |
| Liquidity | 21 | weight 15% |
| Growth | 7 | weight 15% |
| Consistency | 13 | weight 15% |
Durability: 44 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Ablemagic AS?
The operating margin was −22.1% in 2025, against a median of 4.8% among companies in the Morning class Small in the same sector. Return on assets was −217.4%. The company made a loss before tax.
How solid is Ablemagic AS?
The equity ratio was −103.0% in 2025 (median 34.3%). Equity is negative, so liabilities exceed assets.
What is the liquidity of Ablemagic AS like?
The current ratio was 0.95 in 2025 (median 1.33). Current assets did not cover current liabilities.
How does Ablemagic AS compare in Informasjon og kommunikasjon?
Ablemagic AS ranks 3,268 of 3,294 in Informasjon og kommunikasjon for 2025. Among companies in the Morning class Small it is number 1,092 of 1,101. Revenue changed by −21.7% from the year before.
Group accounts
The company is registered as part of a group, but we have no group accounts for it. Group accounts are filed by the parent company, and open data does not say which company that is.
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
Group structure · 2025
2 companies in the group according to the shareholder register for 2025. A company counts as a subsidiary when a Norwegian company owns more than half of its shares.
No owner holds more than half of the shares in Ablemagic AS.
Ablemagic AS has not filed group accounts in open data, so the group has no index of its own. Each company has its own accounts.
The group in figures
- Sectors
- Informasjon og kommunikasjon (1 company) 1 of 2 companies in the tree have accounts with us. Sectors are sorted by the companies' own revenue, which includes sales between the group's companies.
- Employees in Norway
- 8 in all. Trondheim 8 Registered employees in the Central Coordinating Register, by the municipality of the business address. Employees may work elsewhere.
- Negative equity
- 1 company: Ablemagic AS
- Loss
- 1 company: Ablemagic AS
A subsidiary with negative equity or a loss may be backed by the group, for example with group contributions or guarantees. It is an indication of what is worth asking about, not an assessment.
-
Ablemagic AS you are here
Read the figures with care: a company in a group can look strong because of group contributions, or weak because dividends go up to the parent. The figures are indications, not the full picture.
Source: the Norwegian Tax Administration's shareholder register 2025 (majority owner with more than 50 % of the shares). Voting agreements and ownership through other countries are not included.
Public contracts
- Contracts awarded since 2024
- 1
- Total awarded value since 2024
- 1.6 MNOK
| Date | Buyer | Notice | Value |
|---|---|---|---|
| 29 January 2026 | NORSK FOLKEMUSEUM | Anskaffelse av utstillingen LEK | 1.6 MNOK |
Based on notices in Doffin. Does not show call-offs under framework agreements or purchases below the publication threshold. Values are as stated by the buyer.
Source: Doffin (DFØ), fetched 27 October 2026. Winners are matched on organisation number.
Contains data under the Norwegian licence for public data (NLOD 2.0) made available by Doffin/the Norwegian Agency for Public and Financial Management (DFØ). NLOD 2.0
From the Central Coordinating Register
- Org. no.
- 991326804
- Legal form
- AS · part of a group
- Sector
- Informasjon og kommunikasjon (62.100)
- Morning company class
- Small
- Employees
- 8 registered 10 July 2026
- Founded
- 19 April 2007 19 years in operation
- Share capital
- 0.15 MNOK
- Business address
- Skippergata 11, 7042 TRONDHEIM
- Municipality
- Trondheim rank 3 of 11 in KOSTRA group 12
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 1 November 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 7
- Largest owner
- 46.7% · top three 70.3%
- Split
- companies 64% · private persons 36% · foreign 0%
- Owned from the same municipality
- 91%
- Owners over 60
- 0% of the shares held by persons (median age 45)
- The Benign Mount Archives AS · 46.7%
- Ablemagic AS · 8.9%
- Moum LO AS · 8.7%
- 4 private persons · 35.7%
Change 2007–2025:
100% of the shares changed owner (7 new and 1 departed owners). The majority owner changed.
New owners (companies): Ablemagic AS, Moum LO AS, The Benign Mount Archives AS
Majority owner of: Munti Magic AS (100%)
Holds shares in: Munti Magic AS (100%), Ablemagic AS (9%)
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 7 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 80 | 44 | 8 | |
| Rank | 248 | 2,068 | 3,268 | |
| Operating margin | 8.6% | −7.1% | −22.1% | |
| Return on assets | 27.3% | −15.9% | −217.4% | |
| Equity ratio | 65.9% | 48.9% | −103.0% | |
| Current ratio | 2.16 | 1.58 | 0.95 | |
| Revenue growth | – | 3.9% | −21.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 14.7 MNOK | 15.3 MNOK | 12.0 MNOK |
| Operating profit | 1.3 MNOK | −1.1 MNOK | −2.6 MNOK |
| Profit before tax | 1.2 MNOK | −0.7 MNOK | −3.3 MNOK |
| Tax expense | 0.6 MNOK | 0.0 MNOK | 0.0 MNOK |
| Net profit | 0.7 MNOK | −0.7 MNOK | −3.3 MNOK |
| Financial expenses | 0.0 MNOK | 0.1 MNOK | 0.3 MNOK |
| Total assets | 4.7 MNOK | 3.9 MNOK | 1.4 MNOK |
| Current assets | 3.4 MNOK | 3.1 MNOK | 1.3 MNOK |
| Equity | 3.1 MNOK | 1.9 MNOK | −1.4 MNOK |
| Retained earnings | 2.9 MNOK | 1.8 MNOK | −1.5 MNOK |
| Total liabilities | 1.6 MNOK | 2.0 MNOK | 2.8 MNOK |
| Current liabilities | 1.6 MNOK | 2.0 MNOK | 1.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 7 November 2026, accounts id 7088486.
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